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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Multichannel Strategies for Cyber Mondays  Oct 25, 2007 1:13 AM By Cam Balzer

Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as

1-800-Flowers.com Increases Revenue, Improves Loss  Oct 24, 2007 1:04 AM By MCM staff

First-quarter revenue for 1-800-Flowers.com rose 6.3%, to $145.8 million, up from $137.1 million after the first quarter in 2006. For the period ended Sept. 30, the gifts, toys, and home d?cor merchant saw its net loss improve 22% to $5.8 million

Ebay had the right idea but the wrong execution  Oct 17, 2007 11:55 PM By John Federman

Ebay recently announced that it would be taking a $1.43 billion loss this year because they overvalued Skype in its 2005 acquisition of the company

Etoys Direct and BabyUniverse Finally Merge  Oct 17, 2007 2:07 AM By Mark Del Franco

In a deal that

Dessert Alert! Launches Sweets Site  Oct 10, 2007 3:56 AM By Jim Tierney

Cybersnackers beware: A new online source of decadent desserts is just a click away.

Is Search So Easy A Caveman Can Do It?  Oct 02, 2007 9:33 PM By Janel Landis

In the history of advertising, no ad vehicle has come so far, so fast, as
search engine marketing. To those of us who have been practicing SEM for
years, it’s amazing just how fast this space moves. Everyday there are new
challenges, increasing competition and new technological advances that
dazzle the mind.

The Role of Loyalty in Communication Plans  Oct 02, 2007 12:23 AM By Michael Greenberg

Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.

E-conundrum  Oct 01, 2007 9:30 PM By Ken Magill

Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.

Straight-on e-mail  Oct 01, 2007 9:30 PM By Tim Parry

The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.

Three analytics you’ll meet in 2.0  Oct 01, 2007 9:30 PM By Larry Becker

Are you ready for Web Analytics 2.0? It’s okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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