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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Oh, behave!  Mar 01, 2008 10:30 PM By MCM staff

In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers

Secrets to social media success  Mar 01, 2008 10:30 PM By Larry Becker

If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging

Online Sales CONTINUE TO CLIMB  Mar 01, 2008 10:30 PM By Melissa Dowling

Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents

Are E-mail Lists Overpriced?  Feb 26, 2008 2:17 AM By David Kanter

It

Live From eTail: Six Steps to Improve Site Service  Feb 14, 2008 2:46 AM By Tim Parry

Palm Desert, CA

Live From eTail: Don’t Intrude, Engage  Feb 14, 2008 2:39 AM By Tim Parry

Palm Desert, CA–What

The Truth About Marketing 2.0  Feb 09, 2008 1:41 AM By Rick Enrico

Marketing 2.0. Is it a clich

How Moms Behave Online  Feb 04, 2008 7:00 PM By Stuart Larkins

Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.

Borders to run its own site  Feb 01, 2008 10:30 PM By Tim Parry

Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president

CHIMPFEET steps up holiday sales 47% without catalogs  Feb 01, 2008 10:30 PM By Tim Parry

No catalog, no problem. Pet-themed products merchant Chimpfeet didn’t mail a holiday catalog this year, yet its revenue was up 47% in November and December.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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