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Ecommerce ARCHIVE

Video: How to Use Catalogs as Web Traffic Drivers  Sep 29, 2011 8:47 PM By MCM staff

Bill LaPierre, vice president of business analytics at Datamann, talks about what merchants need to do with their holiday catalogs this season. The biggest deficiency in 2011 holiday books so far: Merchants are not using them as drivers to the Web.

Innovative Email Strategies: Bulletproofing and Bake-offs  Sep 26, 2011 8:04 PM By Melissa Dowling

When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men

Mobile PPC Advertising Strategies  Sep 21, 2011 10:14 PM By Mona Elesseily

Pay-per-click ads are not identical across platforms

Bill Bass’ Lessons Learned in Cross-Channel Retailing  Sep 15, 2011 8:41 PM By Melissa Dowling

Ecommerce is not just another store, according to Bill Bass, president of direct for apparel/food gifts merchant Charming Shoppes. Nor is ecommerce a cheaper marketing channel

Video: Pinny Gniwisch on Social Commerce  Sep 14, 2011 5:01 PM By MCM staff

Ice.com founder Pinny Gniwisch spoke about social commerce at Shop.org on Tuesday, Sept. 13, 2011. Gniwisch shared his thoughts about social commerce after the session with Multichannel Merchant senior writer Tim Parry.

I-merchant Reader’s Survey – September 2011  Sep 06, 2011 1:23 AM By MCM staff

We want to create the content that you’ll need to be successful this holiday season. Please take a few minutes to complete the below survey so we can shape our content around your ultimate goals.

Q&A: Dale Traxler Talks About Facebook Commerce  Sep 04, 2011 6:08 AM By MCM staff

The vendor community is singing the praises of Facebook stores, although studies suggest f-commerce is not in the best interest of merchants. But with the holiday season approaching, should online retailers invest in Facebook commerce? Multichannel Merchant senior writer Tim Parry caught up with Dale Trexler, owner of retail and wholesale jewelry supply seller Beaded Impressions, for his thoughts on Facebook Commerce.

Catholic Company Does QR Code Correctly  Sep 03, 2011 9:11 PM By Tim Parry

Trinity Road vice president of ecommerce Nicholas Cole wanted to know what we thought of the QR code it used in The Catholic Company’s recent catalog. Here’s why we thought they did it well.

As Holidays Approach, Fine-Tune Navigation for Conversion Boost  Sep 03, 2011 12:35 AM By Shaun Ryan

While every site is different, there are many guidelines you can follow to streamline your site’s navigation for busy holiday shoppers. Here are 10 tips for optimizing site navigation before the holiday rush begins.

Selecting the Right Payments Processing Platform  Sep 02, 2011 9:30 PM By MCM staff

The payment transaction is becoming a core part of the online shopping experience. The right payments-processing platform can provide the operational

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