MULTICHANNEL MERCHANT » ECOMMERCE
When London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash.
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.
Web buyers represent an ever-increasing portion of a catalog
MULTICHANNEL MERCHANT has learned that the gifts catalogs Siegler & Co. and Treasures From a Bygone Era closed down before the holidays.
The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer
Shari Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory, in November.
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires