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Ecommerce ARCHIVE

How to Choose the Right Comparison Shopping Engines  Feb 15, 2012 8:37 PM By MCM staff

Comparison shopping engines can be a great addition to your marketing portfolio. There are a number of engines to choose from, but mak

10 Tips to Create Product Video that Converts  Feb 15, 2012 5:28 PM By Justin Foster

The days of selling with online video have finally arrived. But with so many merchants new to the world of video and so many options for choosing the right creative format, it can be difficult to scale a video initiative that moves products off the shelves.

Hale Groves Customers Embracing Product Videos  Feb 14, 2012 7:58 PM By MCM staff

A picture may be worth 1,000 words, but Southern Fulfillment ecommerce manager Daryl Logullo says video paints a bigger portrait for customers of its Hale Groves subsidiary.

Melissa Payner-Gregor Out at Bluefly  Feb 05, 2012 2:08 AM By Tim Parry

Melissa Payner-Gregor has resigned as CEO at Bluefly, according to an 8-K the off-price luxury apparel and accessories merchant filed Feb. 2 with the Securities and Exchange Commission. Payner-Gregor, who also gave up her seat on Bluefly’s board of directors, was immediately replaced by chief operations officer Joseph C. Park.

Nine Merchants Earn Top Marks in Online Customer Service Study  Feb 02, 2012 10:56 PM By Jim Tierney

Nine merchants earned top performing marks in online customer service, according to the 14th annual Mystery Shopping Study conducted by The E-Tailing Group. Though the results of the study won’t be revealed until later this month, we can tell you what the merchants were graded on, and why Ballard Design, Frontgate, Garnet Hill, Green Mountain Coffee, The Home Depot, Tiffany & Co., Williams-Sonoma, and Zappos came out on top.

5 SEO Tips to Increase Your App’s Popularity & Google Rankings  Jan 31, 2012 10:52 PM By Brian Klais


Clear and Compelling Video Thumbnails Can Boost SEO Rankings  Jan 27, 2012 1:23 AM By Dr. Melody King

Google has opened the door to one method for improving search rankings: a higher profile for videos, and as of late 2011, Google started showcasing larger video thumbnail images. Here’s why that’s important for your SEO rankings, and how to make sure you’re doing video thumbnails well.

5 Things That Will Enhance Your Social Commerce Presence (and Increase Sales too)  Jan 25, 2012 11:25 PM By Darby Williams

Darby Williams of Sociable Labs believes Facebook will be the pivotal platform for consumer-to-consumer sharing. Here are five things Williams recommends merchants do to enhance their social commerce presence

Kohl’s to Open New Ecommerce Distribution Center in Texas  Jan 25, 2012 10:28 PM By MCM staff

Kohl’s Department stores will open a new ecommerce distribution center in DeSoto, TX, this summer.

10 Tips for Tablet Commerce Design  Jan 25, 2012 12:01 AM By Stephen Burke

The tablet

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