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MULTICHANNEL MERCHANT » ECOMMERCE
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,
Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year
In his Nov. 26 NY Times article,
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
Office supply cataloger Staples is giving its contract customers an option: paper or online.
Gifts and housewares merchant Miles Kimball shattered its one-day online sales record by more than 20% on Cyber Monday, according to e-commerce development manager Jason Poquette.
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.
Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.
Slipcovers manufacturer/marketer Sure Fit on Nov. 15 announced it has launched a Spanish-language Website.
According to the “Social Shopping Study 2007″ recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.
by Ian Goldman
Posted 17 hours ago
Posted 18 hours ago