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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Why Only Desperate Slobs E-Mail Their Whole List  May 10, 2007 11:16 PM By Ken Magill

(Magilla Marketing) If there is one complaint that comes up repeatedly in discussions with e-mail consultants and service providers, it is that they are all struggling to convince clients not to mail their entire list.

Liberty Media Buys Controlling Interest of Backcountry.com  May 09, 2007 12:09 AM By MCM staff

Liberty Media, parent company of the QVC home shopping TV network, announced on May 7 that it has acquired controlling interest of Backcountry.com.

When Searching for Customers, Stronger Triggers May Work Best  May 07, 2007 9:39 PM By Mitch Siegler

While propensity to purchase through catalogs is a necessary condition for prospecting success, it is not a sufficient condition. We determined that our client also needs strong triggers

Calendars.com Optimizes Campaigns, Bids  May 03, 2007 10:41 PM By Brian Quinton

(Searchline) For a business that

Affiliating with Success  May 01, 2007 9:30 PM By Ken Magill

Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.

Organic Search vs. User-Generated Content: and the Winner Is…  May 01, 2007 9:30 PM By Tim Daly

Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:

The Web Effect on Print Copy  May 01, 2007 9:30 PM By Herschell Gordon Lewis

Maybe in the deep future catalog copy can revert to the ancient (pre-Web) days. During those calmer, gentler times the typical catalog recipient settled

Resource Guide: E-commerce Platforms  May 01, 2007 9:30 PM By Tocky Lawrence

E-commerce solutions have evolved to include core functionality for navigation, shopping cart, checkout, shipping and handling, and taxes and some level of integration to an order management system (OMS), an enterprise resource planning (ERP) system, or a warehouse management system (WMS). Then there are the Web 2.0 options

Minding Your Online Store  May 01, 2007 9:30 PM By Lauren Freedman

In today’s multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing.

1-800-flowers.com Evaluating Home, Kids Business  May 01, 2007 2:10 AM By Jim Tierney

Despite a strong overall third-quarter performance for the gifts, toys, and home decor merchant, revenue in 1-800-Flowers.com




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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