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Ecommerce ARCHIVE

Google to Buy DoubleClick in Bid to Dominate Display Ads  Apr 17, 2007 7:09 PM By Brian Quinton

(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick

Optimizing Website Content: It’s Easier Than You Think  Apr 17, 2007 4:55 AM By Jennifer Zibrin

My clients often say to me,

How E-mail Hygiene Can Improve Deliverability and Protect your Reputation  Apr 16, 2007 9:11 PM By David Rosen

In the past couple of months, we at Loyalty Lab have been called in to rescue some pretty sketchy e-mail lists. Our clients had been operating on a

Patagonia Launches Blog  Apr 16, 2007 6:33 PM By Tim Parry

Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,

Google Readies for Action  Apr 04, 2007 11:26 PM By Brian Quinton

(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,

Five Rules for Working with Online Communities  Apr 04, 2007 11:21 PM By MCM staff

The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.

Website Critique: Ward’s Scientific Site Review  Apr 01, 2007 9:30 PM By MCM staff

Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular

When Testing, More Is More  Apr 01, 2007 9:30 PM By Ken Magill

Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now

Ignore Universal Web Design at Your Peril  Apr 01, 2007 9:30 PM By Jim Tierney

All marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation.

Seven Guidelines for Universal Web Design  Apr 01, 2007 9:30 PM By MCM staff

To better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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