MULTICHANNEL MERCHANT » ECOMMERCE
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires
The opening of the Panama Canal in 1914 instantly slashed the number of miles ships had to travel to get from the West Coast to the East Coast by more
(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.
According to the Abacus 2006 Multichannel Annual Trend Report, the fourth-quarter holiday season continues to see the greatest growth across all channels
People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association
(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy.
Armed with a new CEO, luxury linens merchant D. Porthault is poised to enter the world of e-commerce.
Shari Fitzpatrick’s empire of chocolate-covered berries has grown. Sort of. Fitzpatrick, who founded Sacramento, CA-based cataloger/retailer Shari’s Berries in 1989, launched another online store, the Berry Factory, in November.
(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.