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MULTICHANNEL MERCHANT » ECOMMERCE
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick
My clients often say to me,
In the past couple of months, we at Loyalty Lab have been called in to rescue some pretty sketchy e-mail lists. Our clients had been operating on a
Patagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog,
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,
The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management.
Ward’s Natural Science (www.wardsci.com) has been a source for chemistry education products for 144 years, selling items ranging from maps and molecular
Do you know how big your or button should be? How about what color? Should your online registration process involve more than one page? Right about now
All marketers want to make their Websites as user-friendly as possible, but the concept extends beyond clean design, fast loading, and intuitive navigation.
To better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding