MULTICHANNEL MERCHANT » ECOMMERCE
With each passing season, search helps marketers accomplish an increasing array of goals. This year is no exception; search continues to gain share from other marketing channels and register impressive growth rates
London–N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old.
London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.
The news that online shoes merchant ShoeMall.com dropped its first catalog during the second week in October sounded like another Web pure-play dabbling in print.
(Direct) San Francisco–Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
New York–Wall Street loves growth. And with e-commerce, there’s plenty of it, according to Safa Rashtchy, managing director/senior research analyst, technology, for Piper Jaffray and Co.
New York–With football, almost everyone is a Monday morning quarterback. With multichannel commerce, almost everyone should be
(Direct) Footwear merchant ShoeMall has not only launched a print catalog, but it is also revitalizing its e-commerce site.