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MCM OUTLOOK 2014: ECOMMERCE

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Ecommerce ARCHIVE

Moosejaw Mountaineering Shares Its Digital Catalog Experience  May 19, 2009 12:14 AM By MCM staff

Considering a digital edition of your catalog? Moosejaw Mountaineering took the plunge into digital catalogs nearly two years ago

How to Create an Online Emotional Connection  May 19, 2009 12:06 AM By MCM staff

Why has there been such disconnect between in-store and online retail experiences, given all the technology advancements in the past few years?

PoolDawg’s Blogs: Not Just All Talk  May 18, 2009 11:44 PM By MCM staff

Pool sharks have plenty of places to buy billiards cues and accessories online. But PoolDawg.com discovered it could differentiate itself from the pack with effective use of social media

Five Steps for Social Media Success  May 04, 2009 6:48 PM By Lisa Wehr

So you followed all of the rules and established your brand presence on all of the biggest social media networks

Proactive Online Reputation Management is a Must  May 04, 2009 5:34 PM By Neal Creighton

Retailers may not have the time or resources to search for and respond to every comment about their business online. But with an openness to accept customer feedback, they can transform critics into champions for the company.

What’s new in customer reviews  May 01, 2009 9:30 PM By Randy Yarger

Think customer reviews aren’t important to e-commerce sites? Think again. Even if your site is using all of the traditional e-commerce tools prominent

The hidden marketing tool: The nameflow model  May 01, 2009 9:30 PM By Tim Hoerrner

We as direct marketers look to the past every time we plan a campaign. How did our search, list rental, e-mail, catalog

Which road are you on?  May 01, 2009 9:30 PM By Andrea Syverson

Like Robert Frost’s two roads diverged in the woods, brands these days have two choices: innovate or stagnate. It really is that simple. You could do

Movers and Shakers  May 01, 2009 9:30 PM By MCM staff

Apparel retailer Charming Shoppes has named James P. Fogarty president/CEO. Fogarty had previously been a managing director with Alvarez & Marsal (A&M),

Stellar sellers buck the recession  May 01, 2009 9:30 PM By MCM staff

Is anybody doing well right now? That’s usually the first thing industry folks ask me these days. And it’s always a tough one to answer. When you’re constantly






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