MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceJun 02, 2012 1:55 AM By Jim Davidson
Post-abandonment emails should be part of your marketing strategy. These examples of real-world abandoned cart emails can help you see what strategies might work for you.
EcommerceJun 01, 2012 9:30 AM By MCM staff
Catalog Spree CEO Joaquin Ruiz talks about digital shopping and tablet adoption with the editors of Multichannel Merchant.
EcommerceMay 28, 2012 10:15 PM By Bill Onion
Because it can be so daunting, some organizations choose the path of least resistance and duplicate the ERP data and business logic into the ecommerce system, leaving the two systems decoupled. Unfortunately, this decoupling opens the door to a host of headaches, and companies find themselves wrestling with data replication and timing errors. Understanding and following a few golden rules will ensure that the b-to-b ecommerce site complements the ERP system, and does not try to replace it.
EcommerceMay 28, 2012 7:32 PM By MCM staff
EcommerceMay 22, 2012 3:22 PM By Chris Kampe
As consumers become more comfortable purchasing products online
EcommerceMay 17, 2012 8:04 AM By Millie Park
Unfortunately, these gift-giving
EcommerceMay 17, 2012 6:48 AM By Blair Lyon
While there is no silver bullet for reducing shopping cart abandonment, online merchants that attack the issue from many angles will achieve the best results. The good news is that organizations have an arsenal of powerful strategies at their disposal, each designed to address specific reasons for shopping cart abandonment. Here are 10 effective strategies you should try to keep cart abandonment rates low and conversion rates high.
EcommerceMay 17, 2012 12:51 AM By Jim Tierney
Online fraud moves rapidly worldwide and is often impossible to identify. Here’s a few things you need to know about recognizing online fraud.
EcommerceMay 17, 2012 12:26 AM By Jim Tierney
Ecommerce enjoyed 16% year-over-year growth in 2011, but online merchant fraud grew 22%. Here’s why you should be very concerned.
EcommerceMay 16, 2012 10:51 PM By MCM staff
Knowing who your customers are is what changes their experiences from merely adequate to delightful, and can turn a customer into a raving advocate. Here are four things that you should start to do over the next three to six months to improve customer engagement in an incremental fashion while strategizing for the long run.