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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceNov 11, 2011 2:40 AM By MCM staff
Business intelligence makes the complex marketing campaign management process manageable. BI solutions aggregate information and provide retailers easy access to data for business reporting, analysis, planning and decision support. By transforming data into actionable information, BI helps retailers make faster fact-based decisions before, during, and after campaigns.
EcommerceNov 09, 2011 10:54 PM By Jim Tierney
There are twice as many mobile shoppers in 2011 compared to 2010, according to a survey conducted by Oracle Communications
EcommerceNov 08, 2011 1:47 AM By Tim Parry
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic
EcommerceNov 07, 2011 6:21 PM By Debra Ellis
The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.
EcommerceNov 02, 2011 9:30 PM By Stephan Spencer
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
EcommerceNov 02, 2011 9:30 PM By Ernie Schell
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The
EcommerceNov 02, 2011 2:21 AM By Jim Tierney
Mobile commerce will play a huge role during this year
EcommerceNov 01, 2011 9:30 PM By Gerard Hempstead
According to Forrester Research, 25% of U.S. web traffic comes from international shoppers, but the actual orders from such shoppers are only 4% of total U.S. web sales. Why the disparity?
EcommerceOct 31, 2011 9:30 PM By MCM staff
27 Tips to improve your holiday sales and service
EcommerceOct 30, 2011 11:29 PM By MCM staff
Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant