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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceApr 01, 2008 9:30 PM By Larry Becker
Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.
EcommerceApr 01, 2008 9:30 PM By Stephan Spencer
The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based
EcommerceMar 27, 2008 4:25 AM By MCM staff
Books and music merchant Borders Group may be next on the selling block.
EcommerceMar 24, 2008 11:49 PM By Shari Altman
You send triggered e-mails to customers who experience a lifestyle change. That
EcommerceMar 19, 2008 8:10 PM By Jeff Morris
If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.
EcommerceMar 17, 2008 11:38 PM By Craig Swerdloff
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
EcommerceMar 17, 2008 8:06 AM By Jim Tierney
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
EcommerceMar 14, 2008 4:09 AM By Tim Parry
When it comes to social networking, Eastwood may have a head start.
EcommerceMar 10, 2008 10:54 PM By Curt Bloom
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
EcommerceMar 06, 2008 7:54 AM By Tim Parry
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
by Curt Barry
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