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Ecommerce ARCHIVE

Forget Paid Search; Toasters Can Make Your Keywords “Pop Up”  Jan 13, 2009 8:20 PM By Chris Baggott

Last year at a trade event, I had the pleasure of meeting an interactive marketing leader from Williams-Sonoma. We had a long talk about how the kitchen and home goods merchant could be using corporate blogging to magnify its search engine optimization

The Role of Mobile in Multichannel Marketing Today  Jan 05, 2009 10:19 PM By Justin Jackson

Mobile is no longer in the farflung future, and marketers need to know how to use it without abusing it. Here’s a quick look at how you can determine which customers are the right targets for your mobile messages, and how to know if you’re reaching the threshold of overkill

Nine New Year’s resolutions  Jan 01, 2009 10:30 PM By Larry Becker

TIPS TO HELP YOU IMPROVE YOUR SITE Happy New Year! Here are nine tips to help you get more value from your Website in 2009. Adopt them as your effective

Under the Prairie Moon’s cover  Jan 01, 2009 10:30 PM By MCM staff

Prairie Moon Nursery sells Native Plants and Seeds for Wetland, Prairie, Savanna and Woodland, according to its tagline. Critiquers Sarah Fletcher, creative

Do-it-yourself SEO  Jan 01, 2009 10:30 PM By Stephan Spencer

Can you do your own search engine optimization? Absolutely, but bear in mind that it’s easy to get it wrong, or to leave lots of money on the table. For

Survey Says: Consumers Not So Satisfied With E-tailers This Holiday  Dec 30, 2008 6:55 PM By Tim Parry

According to the annual Top 40 Online Retail Satisfaction Index from ForeSee Results and FGI Research, 40% of e-tailers saw a decline in customer satisfaction.

The Parent Co. Files for Chapter 11  Dec 30, 2008 4:54 AM By Tim Parry

The Parent Co. and its subsidiaries have filed for bankruptcy. The multichannel children

Top 5 Mistakes Retailers Make On Their Websites  Dec 24, 2008 2:57 AM By Eric Tobias

Competition today among retailers has never been more heated. Catalogs, superstores, home-shopping television channels and online stores are all vying for…

Victoria’s Secret’s New Site Speaks Spanish—Sort Of  Dec 24, 2008 2:53 AM By Tim Parry


In Search of SEO Training  Dec 24, 2008 2:43 AM By Stephan Spencer

In times of economic uncertainty and shrinking budgets, more merchants are taking search engine optimization into their own hands by bringing SEO “in house.”

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