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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceMar 19, 2008 8:10 PM By Jeff Morris
If you build a company on the basis of service, you can branch into other areas, says Alfred Lin, chief operating officer/chief financial officer of the $850 million shoes merchant Zappos.com.
EcommerceMar 17, 2008 11:38 PM By Craig Swerdloff
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter’s argument that e-mail lists are overpriced.
EcommerceMar 17, 2008 8:06 AM By Jim Tierney
Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its direct-to-consumer flowers and gifts business by the end of April.
EcommerceMar 14, 2008 4:09 AM By Tim Parry
When it comes to social networking, Eastwood may have a head start.
EcommerceMar 10, 2008 10:54 PM By Curt Bloom
Everyone knows that marketing messages should be integrated across channels. But so should metrics. Without them, you
EcommerceMar 06, 2008 7:54 AM By Tim Parry
Pet-care products cataloger Doctors Foster and Smith is getting ready for its close up.
EcommerceMar 01, 2008 10:30 PM By MCM staff
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
EcommerceMar 01, 2008 10:30 PM By Larry Becker
If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging
EcommerceMar 01, 2008 10:30 PM By Melissa Dowling
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents
EcommerceFeb 26, 2008 2:17 AM By David Kanter
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by Jim Davidson
Posted 2 days ago