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Ecommerce ARCHIVE

Eight From Eight By Eight  Aug 04, 2007 12:28 AM By Richard H. Levey

(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”

Back-to-School Shoppers Studying Direct Channels  Aug 02, 2007 12:38 AM By Tim Parry

Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.

CozyDays Opens Three Online Stores  Aug 01, 2007 9:37 PM By Tim Parry

CozyDays, a multichannel retailer of outdoor living products launched three specialty consumer online stores in late July to compliment its CozyDays.com Website.

Drop and shop  Aug 01, 2007 9:30 PM By MCM staff

You think you hate returns? Rest assured your customers despise them almost as much as you do. Half of all consumers agree that it’s a hassle to return

Making Sense of E-mail Bounces  Jul 30, 2007 7:20 PM By Dave Lewis

In trying to sense of the inconsistent, sometimes misleading bounce data received from the ISPs, you should approach bounce management like you would any other database challenge.

Sporting Life Launching Website  Jul 28, 2007 12:35 AM By Jim Tierney

To extend the Sporting Life brand beyond geographic limitations, the Toronto-based retailer of sporting goods, athletic wear, footwear, and fashion will this fall open an e-commerce site.

1-800-Flowers.com: Going Mobile  Jul 10, 2007 9:56 PM By Jim Tierney

Too busy to shop online? If you have a cell phone, 1-800-Flowers.com can help.

Deciphering E-mail Deliverability  Jul 09, 2007 9:26 PM By Dave Lewis

E-mail deliverability is no mystery, and it’s totally understandable and manageable with the tools and data that a smart bounce management system can provide.

Deciphering Web Data  Jul 01, 2007 9:30 PM By MCM staff

You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display

Prioritizing in the attention economy  Jul 01, 2007 9:30 PM By Larry Becker

Why are you reading this article? How did it win even a few seconds of your attention? Will it give you some useful ideas for improving your company’s Website? Could it help make your business more profitable? Perhaps even advance your career? Maybe it will entertain you


2012-13 Ecommerce Outlook Report
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