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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceDec 01, 2007 10:30 PM By Monica Kitchen
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website.
EcommerceDec 01, 2007 1:17 AM By Jim Tierney
Online retailer All Aboard Toys is getting on the catalog train with the launch of its first print book.
EcommerceNov 17, 2007 5:15 AM By Monica Kitchen
Slipcovers manufacturer/marketer Sure Fit on Nov. 15 announced it has launched a Spanish-language Website.
EcommerceNov 08, 2007 3:03 AM By MCM staff
According to the “Social Shopping Study 2007″ recently completed by the E-tailing group and commissioned by PowerReviews, 65% of respondents were identified as “Social Researchers.” These consumers actively seek out and read customer reviews prior to making a purchase decision always or most of the time.
EcommerceNov 05, 2007 9:55 PM By Jim Coogan
Are you prospecting for Web buyers and hoping to turn them into catalog buyers? Jim Coogan thinks this may be an exercise in futility.
EcommerceNov 01, 2007 9:30 PM By Jim Wheaton
You know that best-practices marketing database content is essential to effective data mining. It works in tandem with longitudinal (over time) test panels and business simulators to identify and leverage a given company’s dynamics to provide important strategic and tactical insights.
EcommerceNov 01, 2007 9:30 PM By Ken Magill
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file.
EcommerceNov 01, 2007 1:37 AM By MCM staff
Online retail sales for holiday 2007 will increase by 20% over 2006, surpassing $39 billion, according to Jupiter Research. This is higher than the projected overall online sales growth of 19% for 2007.
EcommerceOct 26, 2007 9:45 PM By Jim Tierney
With 23 stores in the U.K., a catalog, online business, and a Tasting Club, Hotel Chocolat still had a hankering for expansion.
EcommerceOct 25, 2007 1:13 AM By Cam Balzer
Cyber Monday was originally defined as the first Monday after Thanksgiving by Shop.org and picked up by popular media as
by Curt Barry
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