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Ecommerce ARCHIVE

Entry pages with SEO appeal  Dec 01, 2008 10:30 PM By Larry Becker

When a client asks me about how to optimize his or her site, I often reply that it’s a lot like eating an elephant: Tear off one bite a time. For most

E-Commerce is Getting More Social  Nov 18, 2008 9:32 PM By Tim Parry

A pair of surveys released this month indicate that social media is becoming a must for online retailers

Social Media Marketing: A Warning Sign of Starbucks Trouble?  Nov 18, 2008 8:16 PM By Lisa Wehr

The high-flying coffee chain Starbucks has taken quite a tumble in 2008, thanks to the declining economy and growing competition from fast food giant McDonald

iPhones Ushering in the Age of Mobile Commerce  Nov 18, 2008 8:14 PM By Jamus Driscol

Mobile marketers will be thrilled this holiday season as iPhone 3Gs fly off shelves. Why?

Three Steps to Increase Online Holiday Sales  Nov 18, 2008 8:13 PM By Meyar Sheik

By all accounts, the 2008 holiday shopping season is poised to be one the most challenging in recent memory. But perhaps the silver lining in this cloud is the fact

Research Sets Sites on the Season  Nov 06, 2008 8:53 PM By Tim Parry

Is your site set for the holiday season? It better be, because the spike in traffic is going to come sooner than you think, at least according to a survey released today by digital marketer Oneupweb.

What Webkinz Can Teach You About Social Media Marketing  Nov 04, 2008 4:41 PM By Lisa Wehr

Google announced last December that Webkinz was second in its top-ten fastest rising search terms of 2007. Not bad for a children

Retail Blogging as a Database Marketing Strategy  Nov 04, 2008 4:38 PM By Chris Baggott

Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?

Making Manufacturers Sites More User-Friendly  Nov 04, 2008 4:32 PM By Joel Toledano


Survey: More Store Shoppers Are Researching Online  Nov 04, 2008 4:30 PM By Tim Parry

Even store customers are getting more Web savvy. The number of U.S. consumers using the Web to research items before buying them in a store has risen 10% since 2006, according to a study released last week by Vertis Communications.

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