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Ecommerce ARCHIVE

Multichannel Merchants Need to Be More Social  Jan 31, 2008 4:24 AM By Tim Parry

Are you sitting on the sidelines of the social media scene?

Seed Catalog Customers Embrace the Web  Jan 26, 2008 1:10 AM By Jim Tierney

For more than a century, gardening enthusiasts have relied on their trusty seed catalogs to plot out their plantings.

Social Media and Customer Care Managers, Part 2  Jan 23, 2008 10:29 PM By Linda Schellenger

Social media and word-of-mouth marketing now have a big impact on the customer care industry.

Live From NRF: Borders Taking Control of Website  Jan 17, 2008 2:17 AM By Tim Parry

New York

Social Media and Customer Care Managers, Part 1  Jan 16, 2008 1:56 AM By Linda Schellenger

The critical news for the customer care industry is that word-of-mouth marketing has found a brighter beam on the radar screens of marketing professionals in recent years with the growth of new and social media.

Crafting An Efficient Photo Shoot  Jan 03, 2008 3:39 AM By MCM staff

Photo shoots are time consuming and expensive, so it

When less equals More  Jan 01, 2008 10:30 PM By MCM staff

At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,

Little tweaks pay big for Skinner site  Jan 01, 2008 10:30 PM By Ken Magill

If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that

Getting Serious About Cyber Mondays  Dec 20, 2007 8:23 PM By Cam Balzer

Multichannel strategies could help a lot of marketers extend their Cyber Monday success from this year much deeper into next year

Getting Serious About Cyber Mondays  Dec 19, 2007 4:53 AM By Cam Balzer

In his Nov. 26 NY Times article,

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