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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Pay Attention to the Item Detail Page  Jun 14, 2011 6:47 PM By Ian MacDonald

Thanks to savvy shoppers and the search engines, not all your prospects come through your front door. Has anyone kicked off their site redesign by working the item detail page first? Well, you should. Almost all visitors

The JUDGES for the 2011 Multichannel Merchant Awards  Jun 01, 2011 9:30 PM By MCM staff

The word has been way overused this year by a certain celebrity (who seems to be anything but winning). But the catalogs and ecommerce sites profiled

Consumer Specialty Products, Sales Over $20 Million: Folica.com and Musician’s Friend  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel Folica.com Folica, an online retailer of haircare merchandise, is all about making hair look its best. And it goes beyond what

Dangerous Vagueness in CA Do-Not-Track Bill  Jun 01, 2011 9:30 PM By MCM staff

THERE’S A PRIVACY BILL ZOOMING AROUND THE CALIFORNIA STATE LEGISLATURE (SB 761) designed to restrict website operators from making malicious changes to

General Merchandise: L.L. Bean and Miles Kimball  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel LLBean.com The venerable L.L. Bean has been known as a customer-service giant for nearly 100 years, and it effectively conveys

Traffic Driver: Vital Choice Seafood & Organics  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Catalog Channel Vital Choice Wild Seafood & Organics, Fall 2010/Winter 2011 Vital Choice specializes in wild salmon and other seafood, but it

Catalog design 2.0  Jun 01, 2011 9:30 PM By Lois Brayfield

Catalogs today are about much more than selling products in print. They need to be compelling engagement tools that reinforce the brand, build customer

Business Specialty Products: Shoes For Crews and Envelopes.com  Jun 01, 2011 9:30 PM By MCM staff

GOLD: Catalog Channel Shoes For Crews, Winter 2011 Shoes for Crews has a narrow product range: footwear tailored for people who spend a lot of time on

Children’s Products: FatBrainToys.com  Jun 01, 2011 9:30 PM By MCM staff

SILVER: Ecommerce Channel FatBrainToys.com Shopping for educational toys? FatBrainToys.com makes it so easy a child could do it. As soon as you land on

Sporting Goods and Hobbies: L.L. Bean and Orvis  Jun 01, 2011 9:30 PM By MCM staff

GOLD: Catalog Channel L.L. Bean, Summer Outdoor 2010 How great is the merchandising in this L.L. Bean catalog? You can outfit most adventures from this






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