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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

Is Amazon Using Product Listing Ads?  Nov 19, 2014 11:59 AM By Jim Leichenko

Does Amazon’s recent Product Listing Ad activity in the French market mark the start of a new policy at the online retail giant, and will Amazon begin sponsoring PLAs in the U.S. and other markets? Only time will tell, but it’s something all merchants need to be aware of.

Bullseye: Target Adds Mobile In-Store Features  Nov 18, 2014 5:16 PM By Tim Parry

A week after Walmart announced enhancements to its mobile app to make holiday shopping easier for its in-store customers, Target announced that several new in-store navigation features are now live in its mobile app. Here’s how Target hopes its app overhaul will help its in-store customers.

5 Ways Sabon Brought Boutique Appeal to Their Ecommerce Platform  Nov 18, 2014 1:14 PM By Himanshu Sareen

The internet is a bastion of customer convenience, but it demands more effort from retailers who want to give customers a profound and memorable experience. See how Sabon made this possible with their ecommerce platform.

Happy Birthday to Me: Gifts in My Inbox  Nov 17, 2014 11:34 AM By Ross Kramer

Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.

Consumer Concerns of Online Security Impact Smaller Businesses  Nov 17, 2014 10:09 AM By Matt Winn

With a majority of media attention has focused on mega-retailers like Target, small businesses are still looking to find ways to calm customer fears as they enter the biggest selling months of the year. See what small businesses are doing to keep their customers protected.

3 Steps to Protect Your Business’ Online Back Door  Nov 16, 2014 7:39 PM By Scott Walters

Though it’s easy to forget about the back door, it’s imperative that ecommerce retailers protect the administrative sections of their web content platforms. Fortunately, there are three steps retailers can take now – in advance of Black Friday – to protect their administrative pages.

Online Retailers Lose Sales Through Irrelevant Promotions  Nov 16, 2014 7:31 AM By MCM Staff

As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.

GENCO Marketplace Launches Redesigned Website  Nov 15, 2014 8:58 PM By MCM Staff

GENCO Marketplace, America’s largest wholesaler of retailer returns, has made major improvements to GENCOMarketplace.com, its flagship B2B website. Here’s a look at the enhancements.

11 Main Unveils Mobile Shopping App  Nov 14, 2014 12:00 PM By Tim Parry

Alibaba-owned ecommerce marketplace 11 Main has unveiled its new mobile shopping applications for iPhone, iPod touch and Android, and added that an iPad version coming later this year. Here’s how 11 Main says its apps will provide a better mobile user experience.

6 Critical Digital and Social Media Trends Driving Holiday Sales  Nov 12, 2014 1:15 PM By Anees Merchant

Here are six ways to examine the needs and behaviors of your target audiences and consider incorporating these tactics into your holiday strategy to help convert more followers into customers.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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