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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

Amazon Delivers Another Prime Day Migraine  Jul 12, 2016 10:20 PM By Tim Parry

From poor deals to cancelled coupon codes to technical difficulties, Amazon made it’s second-annual Prime Day one to remember… or forget.

Olark Launches Hummingbird Mobile-Friendly Live Chat Experience  Jul 12, 2016 10:59 AM By MCM Staff

Olark Live Chat introduced Hummingbird, a mobile-friendly version of its live chat experience. Ideal for chat on smaller screens, Hummingbird helps small- to mid-sized businesses talk to customers who are making a purchasing decision on a handheld device.

Defining Your Ecommerce Pricing Strategy in a Post-List Price World  Jul 11, 2016 4:25 PM By Sanjeev Sularia

Pricing is one of the most difficult issues in online retail because it is a major challenge to keep up with such a fast-moving and dynamic marketplace. With the concept of “list pricing” on the wane, here are some tips to help you stay ahead of the curve in ecommerce pricing and gain a competitive edge in this crucial area.

3 Ways to Boost the B2B Ecommerce Experience  Jul 11, 2016 12:06 PM By Hannah Gierosky

B2B customers purchasing for work are, when it comes down to it, the same customers who also shop the B2C space online for personal purchases. These customers expect the same quality experience across the board, no matter if they are at their desk from 9 to 5, or on the couch at home after work. These three tips are just the beginning of all that you can do to boost your B2B ecommerce site’s user experience.

5 Conversion Tactics for Driving Traffic Through Your Site  Jul 11, 2016 11:16 AM By Kayla Reaves

You may have heard of upselling, but what about down-selling? Social selling? Bundling? All these conversion tactics are commonly used to help businesses increase revenue, AOV, and CLV. Read on for a brief explanation of important selling capabilities.

Customer Experience is the New Key Differentiator  Jul 09, 2016 9:53 PM By Maria Pergolino

If companies hope to keep their customers coming back, their first priority needs to be placed on customer experience. Here are 4 important areas companies must focus on to create the experience that customers now expect.

The Commandments For Conversion Is Written On Tablets  Jul 09, 2016 5:33 PM By Zeke Hamdani

Many retailers face the problem of not understanding how to address tablets. Should they see full websites or be directed to mobile sites? What’s the best way to develop responsive sites for them? Here’s how you can best convert your tablet commerce shoppers.

Identifying Fraud: Top Challenge for Remote Merchants  Jul 09, 2016 3:40 PM By Monica Eaton-Cardone

Large multichannel, ecommerce and mcommerce merchants experience between 707 and 880 fraud attempts each month, and upwards of 60% of those attempts succeed. Here’s why merchants need to effectively dispute unjustified chargebacks, but also assess and change practices that may be contributing to errors or approval of unauthorized transactions.

eBags to Piggyback Amazon on Prime Day  Jul 08, 2016 4:33 PM By Tim Parry

eBags has decided to not just participate in Amazon’s July 12 selling holiday, but launch its back to school season the same day on its own ecommerce site.

B2B Midmarket Sellers Prefer Unified Ecommerce Solution for Omnichannel Success  Jul 08, 2016 11:26 AM By Daniela Forte

In a recent study from Forrester Consulting and commissioned by NetSuite, midmarket business sellers say their next ecommerce investment will be a unified commerce single-stack solution for their ecommerce and back-end systems. Respondents cited better customer experience, improved costs savings and the agility to remain competitive as top reasons for migrating customers to their ecommerce channel. See what other results were found in this study.






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