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MULTICHANNEL MERCHANT » ECOMMERCE
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
Multichannel Merchant talks to BI Intelligence senior analyst Cooper Smith about why he estimates U.S. same-day delivery sales will pass $4 billion by 2018.
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.
Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.
UPS announced today it has acquired U.S.-based global ecommerce enabler and logistics company i-parcel for an undisclosed sum. The acquisition complements UPS’s international cross-border logistics capabilities from the U.S. and U.K., now extending to more than 100 countries.
Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.
So what can you do to improve your chances of winning the buy box? While Amazon looks at many variables, there are a few things merchants can do today to increase their chances of winning the buy box over the upcoming holiday period:
Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products.
Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.
by George Chang
Posted 16 hours ago
Posted 17 hours ago