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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

3 Out Of 5 Online Shoppers Were Mobile on Thanksgiving [Infographic]  Nov 29, 2014 8:50 AM By Tim Parry

This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand’s Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.

Rue La La Reports 68% Of Thanksgiving Sales From Mobile Devices  Nov 29, 2014 8:28 AM By MCM Staff

On Thursday evening, Rue La La shoppers pushed back from the Thanksgiving table and turned to their devices. The members-only flash-sales site reported record-breaking sales via mobile devices Thanksgiving, with 68% of sales coming from mobile.

Mobile Momentum Moves Through Black Friday  Nov 29, 2014 8:12 AM By Tim Parry

Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.

Mobile Commerce Sales Surge on Thanksgiving Day  Nov 28, 2014 8:45 AM By Tim Parry

Pass the turkey and leave me alone while I find a deal: Mobile commerce sales accounted for 32.3% of all online sales, an increase of 25.4% year-over-year, on Thanksgiving Day, according to the IBM Digital Analytics Benchmark.

Overstockart.com Gears Up for the Holiday Season  Nov 24, 2014 11:43 AM By Daniela Forte

Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.

Global Consumers Get Early Start on Holiday Shopping Season  Nov 24, 2014 10:46 AM By Tim Parry

While U.S. consumers are gearing up for holiday shopping to begin this week, the international holiday shopping season kicked off on Oct. 6, according to data from Borderfree. Here’s why Borderfree says Asia has emerged as a priority region for U.S. e-retailers this holiday season.

How to Boost Social Shopping Sales This Cyber Weekend  Nov 22, 2014 8:21 AM By Joe Rodriguez

Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.

Brace Yourself for a Mobile Spike This Cyber Weekend  Nov 21, 2014 3:25 PM By Tim Parry

You spent a lot of time getting your inventory plan and promotional plan ready for Cyber Weekend… but are you ready for the mobile shopper? In this video, ChannelAdvisor founder and CEO Scot Wingo talks about the spike he’s expecting in mobile usage this cyber weekend.

B2B Suppliers Are Investing in Ecommerce  Nov 21, 2014 1:06 PM By Tim Parry

Consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers, according to new research from Accenture and hybris software, an SAP company. And B2B suppliers are responding by expanding their ecommerce platforms and overall omnichannel capabilities.

Tackling Omnichannel this Holiday Season  Nov 20, 2014 3:42 PM By Daniela Forte

Omnichannel continues to be the buzzword on the lips of marketers this holiday season. Consumers are expecting a seamless experience across multiple devices. See what plans marketers have this season.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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