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This Thanksgiving, Americans put down their forks and knives and picked up their smartphones and tablets in record numbers. New data from Branding Brand’s Mobile Commerce Index for Thanksgiving Day 2014 shows that three out of five online shoppers were mobile.
On Thursday evening, Rue La La shoppers pushed back from the Thanksgiving table and turned to their devices. The members-only flash-sales site reported record-breaking sales via mobile devices Thanksgiving, with 68% of sales coming from mobile.
Mobile is the new Black Friday sales tool: smartphones drove 34.7% of all Black Friday online traffic, more than double that of tablets, which accounted for 14.6% of all traffic, based on consumer transactions analyzed in real-time by the IBM Digital Analytics Benchmark.
Pass the turkey and leave me alone while I find a deal: Mobile commerce sales accounted for 32.3% of all online sales, an increase of 25.4% year-over-year, on Thanksgiving Day, according to the IBM Digital Analytics Benchmark.
Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.
While U.S. consumers are gearing up for holiday shopping to begin this week, the international holiday shopping season kicked off on Oct. 6, according to data from Borderfree. Here’s why Borderfree says Asia has emerged as a priority region for U.S. e-retailers this holiday season.
Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend, because it can help push merchants and online retailers into the black. Here are the top ways to utilize social commerce to boost sales this Cyber Weekend.
You spent a lot of time getting your inventory plan and promotional plan ready for Cyber Weekend… but are you ready for the mobile shopper? In this video, ChannelAdvisor founder and CEO Scot Wingo talks about the spike he’s expecting in mobile usage this cyber weekend.
Consumer shopping habits are influencing how B2B purchasers expect to buy from suppliers, according to new research from Accenture and hybris software, an SAP company. And B2B suppliers are responding by expanding their ecommerce platforms and overall omnichannel capabilities.
Omnichannel continues to be the buzzword on the lips of marketers this holiday season. Consumers are expecting a seamless experience across multiple devices. See what plans marketers have this season.
by Niko Lutkins
Posted 7 hours ago
by Liat Fuchs
Posted 1 day ago