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MCM OUTLOOK 2016: ECOMMERCE

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Multichannel Merchant eCommerce & Marketing eNewsletter
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Ecommerce ARCHIVE

What Multichannel Brands Need to Know About Ecommerce and Marketing  Jun 06, 2016 2:22 PM By Richard Magalik

Digital commerce and marketing have become even more intertwined and both will need to work more closely than ever to create a complete online shopping experience, see what needs to be done in order to make this a reality.

Making The Most Of Mobile: Device Integration For Consistency  Jun 06, 2016 1:48 PM By Zeke Hamdani

Mobile commerce accounts for 30% of all U.S. ecommerce and is expected to grow at a rate almost triple that of the entire domestic ecommerce sector. See what ways retailers are using mobile to engage with customers.

Fortifying In-App Messaging with Payments  Jun 06, 2016 1:38 PM By Oren Levy

With mobile apps already constituting a key shopping platform, retailers are constantly searching for new and innovative ways to promote their wares effectively on this channel. See what retailers are doing to implement the in-app experience for customers.

Amazon Doesn’t Need to Own Ecommerce Delivery  Jun 03, 2016 11:05 AM By Mike O'Brien

Amazon doesn’t need to take over the last mile of ecommerce delivery, but it does need to reduce its massive shipping cost burden in order to maintain its recent run of profitability, which is the logic behind its recent logistics moves.

Silicon Valley Veterans Launch Curateurs.com  Jun 02, 2016 11:41 AM By MCM Staff

Founders of Karmaloop and UpscaleHype announced the launch of Curateur.com, a website of men’s fashion. See what the new site has to offer.

Alternative Payments Launches New International Payment Solution  Jun 01, 2016 1:34 PM By MCM Staff

The global e-commerce company AlternativePayments.com has launched a new international payments solution. See how this new solution will help etailers

Salesforce Acquires Demandware for $2.8 Billion  Jun 01, 2016 10:01 AM By MCM Staff

Salesforce, the customer success platform and a CRM company, and Demandware, a provider of enterprise cloud commerce solutions, announced that they have entered into a definitive agreement under which Salesforce will acquire Demandware.

Steve Madden To Discuss the Unified Customer Experience at IRCE  May 31, 2016 5:27 PM By Mike O'Brien

Creating a unified customer experience across channels through a shared repository of store and ecommerce data, as well as striking a balance on its ecommerce site between sales and branding, is a lot of the focus these days at Steve Madden. See what Mark Friedman, president of ecommerce at the apparel retailer, will cover in his June 9 keynote at IRCE.

7 Digital Marketing Trends of 2016  May 31, 2016 3:20 PM By Daniela Forte

The more things change, the more they stay the same. This is certainly the case when it comes to digital marketing trends in 2016 and beyond. See what each of these trends are and how each of them are shaping the retail industry.

Taking the “E” out of Ecommerce Platforms  May 25, 2016 6:25 PM By Tim Parry

As omnichannel technology and customer demands grow, ecommerce platforms are evolving into “commerce platforms,” and even “unified commerce platforms.” So whether or not you have a brick-and-mortar presence, how do you determine your present and future platform needs?






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