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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Michael C. Fina Transforming Into Online-Only Retailer  Apr 04, 2016 11:35 AM By MCM Staff

Michael C. Fina, the world renowned luxury tableware, engagement jewelry and wedding registry resource, announced the next chapter in its more than 80-year legacy, transforming into an online-only retailer. As part of the transition to become an online-only retailer, Michael C. Fina will close its retail location at 500 Park Avenue effective April 16. Here’s a look into how the luxury tableware, engagement jewelry and wedding registry resource will transition into an ecommerce-only model.

5 Reasons Why Brands Can’t Measure DTC Channels By Sales Alone  Mar 31, 2016 4:25 PM By Reuben Hendell

We’ve all heard the trope that the customer comes first and the customer is always right. In spite of this, many brands are fixated on simply enabling transactions and scoring sales, which just isn’t enough.

3 Ways Brands Struggle with Personalization  Mar 30, 2016 2:56 PM By Jan Vels Jensen

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.

Simplifying Your Ecommerce Checkout for Cross-Border Customers  Mar 30, 2016 11:13 AM By Tim Parry

Shopping on U.S.-based websites can be confusing to cross-border shoppers. So when targeting cross-border customers, sellers need to be conscious of the distinctive needs of shoppers in other countries… including the ecommerce checkout.

3 Tips to Secure Your Mobile Payment Processing Solution  Mar 30, 2016 11:00 AM By Ray Moorman

Accepting payments on the go with a mobile device is a great option for businesses that need to make sales away from their brick and mortar location. First, here are three must-have security features you will need to implement.

Is Your Customer Offered a Swipe Right Or Left?  Mar 30, 2016 10:52 AM By Emil Eifrem

Retailers should be taking the data they have accumulated from various multichannel interactions work much harder for them. Here are several ways to take full advantage of the data that is available for your business.

5 Ways Brands Can Help Their Independent Retailers Connect with New, Local Consumers  Mar 30, 2016 10:34 AM By Ben Carcio

With the rapid use of personal digital technology, consumers have become savvier and more demanding about how they want to interact with a brand. Here are five ways brands can help independent retailers connect with new local customers.

How Merchants can Mitigate their Ecommerce Fraud Risk  Mar 28, 2016 12:18 PM By Tom Byrnes

While online sales are booming, it is leading to increases in ecommerce chargebacks and fraud, leading to rising operational costs to manage these twin issues effectively. Here are some tips to help you successfully mitigate fraud risk and reduce the instance of chargebacks.

Week in Review: Rolling Out the Red Carpet in Cincinnati  Mar 24, 2016 1:47 PM By MCM Staff

The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.

Product Videos Reach Customers and Boost Sales  Mar 21, 2016 7:13 AM By Catherine Smeaton

Online merchants are continuing to make the same mistake of dismissing product videos as no more than a fancy kind of sales pitch. It’s a common misconception – but actually there are advantages to product videos that you, as an online retailer, should consider if you’re serious about engaging new customers and maximizing revenue.






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