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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Fanatics Powers JCPenney’s Ecommerce Sports Shop  Sep 02, 2014 4:29 PM By MCM Staff

Fanatics will provide fans with an enormous selection of team sports apparel and merchandise at JCPenney.com with over 300,000 licensed products spanning all the major sports leagues.

What Ecommerce Retailers Need to Translate in a Global-Local World  Sep 02, 2014 10:56 AM By Ian Henderson

To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.

Which Online Marketplaces Are Best for Your Business?  Sep 02, 2014 9:04 AM By Mike O'Brien

Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.

Why Customers Still Shop Offline  Aug 27, 2014 4:01 PM By Daniela Forte

While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.

Best Buy Sees Online Spike in Second Quarter  Aug 27, 2014 12:06 PM By Daniela Forte

While Best Buy saw its domestic revenue decline by 2.4%, its online revenue increased by 22% or $581 million in the second quarter, the company said in a press release.

Complying With PCI Standards and Protecting Consumer Data Takes a Token Effort  Aug 26, 2014 3:52 PM By Diane Buzzeo

With the drumbeat of bad news about online credit card breaches continuing, retailers can use tokenization to protect against consumer data theft.

Is your ecommerce site Labor Day ready?  Aug 26, 2014 2:36 PM By Daniela Forte

It is hard to believe the summer is nearly over and Labor Day is just days away. Retailers know that this time of the year is a unique opportunity for sales, according to this infographic by Nextopia. Here is a look what consumers are buying this Labor Day.

Consumers Demand Omnichannel, So Where Do You Begin?  Aug 26, 2014 1:26 PM By Heather Bonura

The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.

Merchants Refine Omnichannel Strategy as Demand Grows  Aug 26, 2014 12:16 PM By Mike O'Brien

As retailers continue to battle Amazon’s quick and cheap approach, omnichannel strategy is becoming an increasingly important weapon in their arsenal.

Pre-Holiday Power-Up: Building Better Subscriber Profiles  Aug 25, 2014 12:15 PM By Jim Davidson

Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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