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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

DIY Retail Brand MakersKit Launches Monthly Subscription Box  May 19, 2016 12:35 PM By MCM Staff

DIY kit service MakersKit has launched a subscription box service, MakersKit Monthly, which will contain a monthly featured DIY project for $24 a month.

Michael Dubin Grew Dollar Shave Club Into a Lifestyle Brand  May 17, 2016 9:44 AM By Tim Parry

Dollar Shave Club founder and CEO Michael Dubin shared a dirty little secret with CNBC reporter Courtney Reagan as the two shared the main stage at Shoptalk on Tuesday, May 17. Men don’t like to shave. Here’s how Dubin transformed his 5-year-old company from a commodity into a lifestyle brand that has got men on board with personal grooming.

10 Easy Steps to Reduce Shopping Cart Abandonment  May 13, 2016 9:28 AM By Jason Jaynes

While an online store might be driving solid revenue, there’s still a huge potential sales loss due to shopping cart abandonment. A major challenge for ecommerce stores, shopping cart abandonment is when a consumer adds to their cart but never makes it past the checkout line, occurring at a shocking average of more than 68 percent of all shopping sessions. Here are the top 10 tips for converting shopping cart bails into sales.

Natural Language Generation Is Coming to Ecommerce  May 13, 2016 6:57 AM By Adam Long

If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.

Unified Commerce and the Customer Experience  May 12, 2016 5:50 PM By Tim Parry

The role of retail shopping is shifting, and that is why it is vital for retailers to put themselves in the position of meeting the customers’ demands. This resulting report by the e-tailing group and Multichannel Merchant takes take an in-depth look at unified commerce and how you can make it work for your brand.

eBay Sellers Can Now Drop Off Items at FedEx Office Locations  May 12, 2016 3:57 PM By Mike O'Brien

Looking to increase traffic on its marketplace, eBay is making it easier for members to sell their stuff by dropping it off at 1,600 FedEx stores through a new partnership with the carrier. Learn more about this arrangement and what it means for sellers and eBay.

Walmart to Offer Free Two-Day Shipping With Subscription Plan  May 12, 2016 3:28 PM By Mike O'Brien

Again taking square aim at Amazon Prime, Walmart plans to offer free two-day shipping as part of its $50 a year ShippingPass program. See what else the retail giant has in the works as it looks to gain ground against its online rival.

Moosejaw Mountaineering Launches New Virtual Reality App  May 10, 2016 5:03 PM By Daniela Forte

Moosejaw Mountaineering is releasing a virtual reality app which allows consumers to experience an array of outdoor activities and win gear from The North Face, Patagonia, Arcteryx, Marmot and others. See what the app will be able to do.

J.C. Penney Expanding Appliance Sales to 500 Stores  May 10, 2016 9:40 AM By Mike O'Brien

After a successful pilot in three markets started in January, J.C. Penney plans to expand appliance sales to 500 stores this year, going head to head with Best Buy, Sears, Home Depot and Lowe’s. See what other moves the retail chain is making.

What Is Driving Challenges in Brick-and-Mortar Retail?  May 05, 2016 4:47 PM By Daniela Forte

In recent weeks and months, major retailers have been filing for bankruptcy, closing stores and slashing jobs. See what retailers are rethinking their business.






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