MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceApr 21, 2016 2:02 PM By Maria Pergolino
Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.
EcommerceApr 21, 2016 12:19 PM By Angie Stocklin
An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.
EcommerceApr 21, 2016 10:56 AM By Susan Wall
Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.
EcommerceApr 20, 2016 5:22 PM By Randy Nasson
When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.
EcommerceApr 20, 2016 4:16 PM By MCM Staff
With Target’s digital sales reaching an all-time high, Chargebacks911 co-founder and Chief Operating Officer, Monica Eaton-Cardone cautions the retailer to beware of rising chargeback fraud, and advises taking proactive measures to prevent losses.
EcommerceApr 20, 2016 12:00 PM By Scott McLaren
You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.
EcommerceApr 20, 2016 11:11 AM By MCM Staff
Amazon Payments Partner Program is designed to help ecommerce platform providers and developers extend the trust and familiarity of Amazon Payments to their merchant customers.
EcommerceApr 20, 2016 10:22 AM By Hal Charnley
Little doubt exists about the importance of mystery shopping to omnichannel retailers in ensuring a positive and consistent, 360-degree shopper experience.
EcommerceApr 20, 2016 10:02 AM By Rama Ramakrishnan
Personalization is the new retail imperative for forward-thinking brands as consumers increasingly seek out superior customer experiences.
EcommerceApr 19, 2016 4:39 PM By Uwe Bald
Improving and operating an online store can seem daunting for merchants already tasked with managing other facets of their business, such as manufacturing, wholesaling and new product development. But with ecommerce business on the rise, it is important for merchants to focus on their online channel as a strategic sales channel.
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