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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Can Celebrity Endorsements Influence Sales?  May 15, 2015 11:18 AM By Daniela Forte

Can celebrities influence sales and purchase decisions? This infographic by Signarama provides interesting insights into whether a celebrity can influence a consumer’s buying behavior.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

Bonobos on Creating a Great Returns Experience  May 13, 2015 9:43 AM By Mike O'Brien

Angela Goldstein, senior manager of operations for Bonobos, talks about how the company delivers a great returns experience for its customers.

How to Map Your Customers’ Path to Purchase  May 12, 2015 3:08 PM By Lisa Cramer

Mapping out your customer’s path to purchase is important, but why? Here is an inside look into why and how you map your customer’s path to purchase.

5 Ways E-Retailers Can Leverage Data to Increase ROI  May 11, 2015 2:02 PM By Bruno Leveque

It is critical for entrepreneurs to take advantage of big data to better understand their current and prospective customers and create a strategy to scale success. See how you can leverage your big data.

Bonobos Makes Leadership Change  May 11, 2015 11:59 AM By MCM Staff

Bonobos has made a leadership change to expand its rapid multichannel growth. See what high-end accessories company this person came from and what it will mean for Bonobos.

Over 27% of Global Payments are Made on Mobile Devices  May 07, 2015 11:44 AM By MCM Staff

Online payments made using mobile devices continues to rise globally now accounting for 27.2% of the total online payments made in the first quarter of 2015, according to Adyen’s most-recent quarterly Mobile Payments Index. Here’s a look at how mobile payments grew in the U.S., and worldwide.

Macy’s Launches Off-Price Stores in Greater New York City  May 06, 2015 1:38 PM By MCM Staff

Macy’s will launch the first four off-price stores known as Macy’s Backstage in the fall of 2015 in metro New York City. See what this means for the company.

Pitney Bowes to Acquire Competitor Borderfree  May 05, 2015 5:30 PM By Mike O'Brien

Pitney Bowes Inc. said it has signed a definitive agreement to acquire competitor Borderfree.

Personalization Powers the ‘Velvet Rope’ Customer Experience  May 05, 2015 2:52 PM By David Scott

In today’s ecommerce market, it is imperative that retailers do what it takes to stay competitive. With the flood of flashy display ads, email promotions and sponsored content pelting customers from all directions, it is difficult to stand out. See what you can do to stand out among the crowd.






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