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MULTICHANNEL MERCHANT » ECOMMERCE
Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.
In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
UPS announced last week it launched a customer pickup program trial in mid-July that allows people to pick up parcels from 172 retail locations in Chicago and New York.
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.
Industry experts said they were in favor of 1-800-Flowers acquiring specialty gift retailer Harry & David. 1-800-Flowers acquired Harry & David for $142.5 million.
Fanatics will provide fans with an enormous selection of team sports apparel and merchandise at JCPenney.com with over 300,000 licensed products spanning all the major sports leagues.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.