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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

8 Ecommerce Insights Google Analytics Won’t Provide  May 02, 2016 11:40 AM By Cheryl Amaya

Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.

Kawasaki Selects Kibo for Distributed Order Management Solution  Apr 28, 2016 11:01 AM By MCM Staff

Kawasaki Motors Corp., U.S.A. has selected Kibo for a distributed order management solution to support its new customer-focused ecommerce platform.

Duluth Trading Company Selects Demandware Commerce Platform  Apr 28, 2016 10:20 AM By MCM Staff

Duluth Trading Company has select Demandware’s cloud-based ecommerce platform to optimize its digital and omnichannel growth strategies.

Driving Sales Forward  Apr 21, 2016 2:02 PM By Maria Pergolino

Every year, from November through January, the sales and marketing world lights up with new reports: upcoming trends, yearly recaps, and more, all of them eager to point out what’s working and what’s next. If they end up a little off the mark, that’s the nature of the business – by the time the next year comes around, everyone’s allowed to start fresh.

Using NPS to Increase Customer Happiness  Apr 21, 2016 12:19 PM By Angie Stocklin

An acronym for “Net Promoter Score,” NPS gives us a direct window into the happiness and loyalty of our customers. But fool you not, this metric is trickier than it seems. Let’s first start by talking about what NPS is and how we calculate it.

Are You Meeting the Needs of Today’s Multi-Device Shopper?  Apr 21, 2016 10:56 AM By Susan Wall

Merchants that offer online and brick-and-mortar stores need to make the shopping experience as seamless as possible for customers who might like to pick up or return items at the store.

The Transition from Customer Service to Strategic Sales  Apr 20, 2016 5:22 PM By Randy Nasson

When it comes to connecting with customers online, a number of multichannel and ecommerce retailers are still stuck in the “customer support” mindset; one that views contact with a customer as a necessary evil rather than an opportunity. Transforming an empty online store into a center for anticipating and addressing customer needs proactively and intelligently requires careful thought, planning and, in many cases, investment.

Target’s Digital Growth May Mean Increased Chargeback and Fraud Losses  Apr 20, 2016 4:16 PM By MCM Staff

With Target’s digital sales reaching an all-time high, Chargebacks911 co-founder and Chief Operating Officer, Monica Eaton-Cardone cautions the retailer to beware of rising chargeback fraud, and advises taking proactive measures to prevent losses.

Turning CRM Ideas Into Action  Apr 20, 2016 12:00 PM By Scott McLaren

You’ve got ideas about how to make your customer relationships as beneficial as possible. Your CRM ideas are simple, they speak to your customer base, and they validate your customers’ choice to use your business. If only you could make them a reality.

Amazon Payments Launches Global Partner Program  Apr 20, 2016 11:11 AM By MCM Staff

Amazon Payments Partner Program is designed to help ecommerce platform providers and developers extend the trust and familiarity of Amazon Payments to their merchant customers.






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