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MCM OUTLOOK 2015: ECOMMERCE

Download this exclusive research report to help you evaluate, benchmark and plan your digital strategies.

MCM Outlook: 2015 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
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Ecommerce ARCHIVE

No Surprise: Thanksgiving Ecommerce Sales on the Rise  Nov 27, 2015 9:34 AM By Tim Parry

IBM says ecommerce sales for Thanksgiving were up 26% over the same day in 2014, with consumers spending $123.45 per order. So how did online customers shop, and did all retailers survive the onslaught of traffic? Find out here.

Amazon’s Early Black Friday Brings 12% Rise in Traffic  Nov 25, 2015 10:28 AM By Tim Parry

The decision by Amazon to begin Black Friday discounts before November 27 has paid off with the online giant achieving a 12% rise in U.S. traffic, according to digital analytics firm, SimilarWeb.

Black Friday is a Mobile Commerce Holiday  Nov 24, 2015 10:34 AM By Kurt Heinemann

With people using their mobile devices for planning, showrooming, coupon cutting, and just about everything else, you’ll need to make your digital experiences as mobile centric as possible every step of the way if you want to claim your full share of Black Friday’s revenue opportunities.

3 Last-Minute Tips to Optimize for Black Friday and Cyber Monday  Nov 23, 2015 10:36 AM By Dennis Callaghan

By now, most retailers have finalized their e-commerce site code for the holiday shopping season and have completed testing to ensure fast, reliable end-user experiences that drive conversions. But, there are ways (and still time, though fleeting) for retailers to proactively protect themselves as much as possible, through the following three techniques.

3 Barriers That Stifle Customer Conversions  Nov 21, 2015 9:37 PM By Elan Sherbill

Ultimately, this path to ecommerce success is driven by improving the customer experience. Here’s why merchants need to remove certain barriers to customer conversion, which will create ways for increasing revenue.

The Future of Dynamic Pricing  Nov 21, 2015 9:08 PM By Victor Rosenman

Broadly speaking, dynamic pricing is a pricing strategy in which businesses set their prices based on market conditions. It simply allows buyers to better assess their options, and it leaves control in the hands of the buyer.

Week in Review: Is Black Friday’s Demise Over Exaggerated?  Nov 20, 2015 1:34 PM By MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

Thanksgiving Becomes the 3rd Biggest U.S. Ecommerce Shopping Day  Nov 19, 2015 9:50 AM By MCM Staff

Despite a backlash against Thanksgiving Day sales events in brick and mortar stores, U.S. consumers have made it their third biggest ecommerce shopping day. Which day of the year is the top ecommerce day in the U.S.? You’ll be surprised…

How Retailers Need to Adapt to Millennial Shoppers  Nov 18, 2015 11:25 AM By Daniela Forte

Millennials are driving a new era of demand for digital performance excellence. Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.

Why Smart Retailers Aren’t Waiting To Hit ‘SEND’ On Holiday Promotions  Nov 18, 2015 10:30 AM By Stephanie Capretto

What started as Cyber Monday – when shoppers returned to their desktops at work on Monday with items still on their holiday lists – quickly became Cyber Week, a week-long marathon of savings (and spending). Digital interactions – estimated to impact 64% of all in-store retail sales by the end of 2015 – certainly played a role in this shift.






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