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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Retailers Say Hello to Next-Generation Personalization  Aug 19, 2014 9:34 AM By Graeme Grant

Personalization in retail has become so established that many retailers have embraced approaches that are good enough.

Amazon To Open New Fulfillment Center in CA  Aug 18, 2014 1:42 PM By Mike O'Brien

Amazon announced it was opening a fifth California fulfillment center in Redlands, giving it nearly 5 million square feet of fulfillment space in the state.

How to Organize and Execute Omnichannel Strategies  Aug 18, 2014 1:28 PM By Daniela Forte

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

The Mobile Mind Shift: The Six Truths of Mobile Commerce  Aug 18, 2014 1:20 PM By Daniela Forte

Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.

What the Marketplace Fairness Act Means to Small Businesses  Aug 18, 2014 11:42 AM By Jonathan Barsade

Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.

Phasing Implementation with Easy Learning Curves and Accelerated ROI  Aug 16, 2014 10:04 AM By Marcel Munoz

There are ways to phase in an implementation, simplify the learning curve, and accelerate the ROI. Many technology solutions today are built in a modular fashion, which makes it possible to add incremental functionality while mitigating the risks that can come with technology upgrades and modifications.

Product Recommendations: Going Beyond “Viewed This, Bought That”  Aug 16, 2014 9:26 AM By Tim Parry

Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.

The Future of Ecommerce: Beyond Facebook, Beyond Convenience  Aug 16, 2014 8:56 AM By Mark Floisand

It’s time for forward-looking companies to capitalize on social and mobile behaviors, glean customer insights and lay the groundwork for the benefits of predictive analytics. These investments may not pay dividends immediately, but over time will define truly great and personalized customer experiences.

QA Testing Technology is Key for Seamless Integration  Aug 16, 2014 8:39 AM By Colin Armitage

Retailers who release new applications and updates too fast with defects and gremlins could easily lead to disgruntled customers and damage to a company’s reputation. When speed and agility are critical, a rigorous quality assurance testing process will go a long way toward keeping you in the race and ahead of the competition.

38% of All Ecommerce Site Visits Came From Mobile and Tablet Devices  Aug 16, 2014 7:55 AM By Tim Parry

But despite the growing percentage of traffic, ecommerce conversion rates remain much lower on mobile devices and tablets, signaling a greater need to focus on an omnichannel user experience for all visitors, regardless of device.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
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