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Ecommerce ARCHIVE

Why the New Facebook Messenger Bot will Lead a Customer Experience Revolution  Apr 15, 2016 9:59 AM By Tim Parry

Mark Zuckerberg launched Facebook Messenger’s chatbot revolution Monday at the Facebook F8 conference with the launch of bots for the Messenger Platform, and ecommerce merchants and platforms have already hopped on board. 1-800-FLOWERS.COM and Staples announced this week that they will use Facebook Messenger as a customer support tool, LivePerson, and Aspect Software said they will offer Facebook Messenger integration, and Shopify became the first ecommerce platform to offer integration with the new platform.

Retailers Capture the Power of the Checkout Moment  Apr 07, 2016 4:42 PM By George Eberstadt

“Be the first to write a review” is one of most negative messages retailers can show on their product pages. One way around this conundrum is for retailers to capture a sort of micro-review at the moment of purchase, rather than waiting weeks to ask for a traditional review by email. Here’s how a new type of customer-generated content captured online at the point of purchase can solve the problem of low customer review volume.

Capitalizing on Mobile Content Consumption Without Killing UX  Apr 07, 2016 2:55 PM By Phil Schraeder

Mobile content consumption has skyrocketed over the past four years, and retailers, publishers and advertisers are wisely diving in to make the most of it both editorially and financially. But if the current backlash against digital ads on the desktop is any indication, there are plenty of ways to go too far on mobile.

Newegg Teams with Facebook Messenger to Enhance Ecommerce Customer Support  Apr 06, 2016 5:10 PM By MCM Staff

Newegg announced it will team with Facebook messenger to enhance customer support. See what Newegg’s plans are and what this will mean for their customer support.

Bluefly Debuts New Logo, Branding and Platform  Apr 06, 2016 1:44 PM By Tim Parry

Powered by a new ecommerce platform, Bluefly will deliver a seamless shopping experience for customers no matter where they shop.

How to Increase Sales on Your Store with Multichannel Selling  Apr 05, 2016 9:59 AM By Richard Protheroe

There are too many online retailers who are reluctant to break out of their comfort zone. They are comfortable selling through a particular sales channel and refuse to try other avenues. Here are the benefits of selling on different marketplaces.

PetFlow Reinvents Digital Pet Store Experience  Apr 04, 2016 1:49 PM By Tim Parry

PetFlow has rebuilt a state-of-the-art digital pet store, complete with a fresh design and look, to connect consumers to a wide range of specialty pet products, offer personalized advice and enable shoppers to improve the lives of their own pets as well as those of animals in need.

Michael C. Fina Transforming Into Online-Only Retailer  Apr 04, 2016 11:35 AM By MCM Staff

Michael C. Fina, the world renowned luxury tableware, engagement jewelry and wedding registry resource, announced the next chapter in its more than 80-year legacy, transforming into an online-only retailer. As part of the transition to become an online-only retailer, Michael C. Fina will close its retail location at 500 Park Avenue effective April 16. Here’s a look into how the luxury tableware, engagement jewelry and wedding registry resource will transition into an ecommerce-only model.

5 Reasons Why Brands Can’t Measure DTC Channels By Sales Alone  Mar 31, 2016 4:25 PM By Reuben Hendell

We’ve all heard the trope that the customer comes first and the customer is always right. In spite of this, many brands are fixated on simply enabling transactions and scoring sales, which just isn’t enough.

3 Ways Brands Struggle with Personalization  Mar 30, 2016 2:56 PM By Jan Vels Jensen

Modern consumers have high expectations of the brands with which they do business. Given the impact of social media, user-generated content, mobility and an increasingly competitive online marketplace, it’s really not surprising. Here are three ways brands are struggling with personalization.






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