MULTICHANNEL MERCHANT » ECOMMERCE
This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.
Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.
Desktop ecommerce accounted for 11.7% of consumers’ discretionary spending, the highest first quarter share on record. Of the additional $7.3 billion in mobile commerce, purchasing using smartphones accounted for 62% vs. 38% from tablets.
Vera Bradley announced that Thomas R. Giacalone has been named vice president of ecommerce, according to a press release.
At the core of the retail evolution, we have millennials and their peculiar, online, mobile shopping habits. They are forcing retailers to pivot—but whether millennials are good, bad or ugly for your business just might come down to how you choose to respond.
Shopping cart abandonment is one of the most frustrating things that can happen to an ecommerce company. To be so close to a sale only to lose it at the last minute is incredibly irritating – and incredibly common.
Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.
Highlighting particular looks or themes, Rue La La’s DressingRoom will give members access to inspiration from necklaces to vases, and linens to maxidresses, to bring style to their closets and living rooms.
You wouldn’t normally think of cloud business management software in relation to coffee. But for San Francisco-based Philz Coffee, brewing a perfect cup of coffee very much depends on having the right data and processes in place.
Here’s something you don’t see every day – someone trading in her mortarboard for a proverbial executive cap. But four months after she began an internship with Bulu Box, Caitlin Bales became the company’s chief technology officer.