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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing  Jun 26, 2015 9:54 AM By Richard Isaac

How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.

Criteria for Entering New Global Markets  Jun 25, 2015 11:27 AM By Mike O'Brien

Jeremy Liebowitz, VP of global ecommerce for Newell Rubbermaid, talks about the company’s criteria for choosing which global markets to enter at IRCE 2015.

Rue La La Honors Charleston Shooting Victims  Jun 24, 2015 5:25 PM By Daniela Forte

In an email this week, flash sale apparel retailer Rue La La spoke out about the shooting last week at Emmanuel AME Church in Charleston, SC in which nine people were shot dead by a lone gunman.

Silver Star Brands Talks Trends in Ecommerce  Jun 24, 2015 1:27 PM By Daniela Forte

Ian MacDonald, director of ecommerce for Silver Star Brands talks trends in ecommerce at IRCE2015. Hear what he is seeing in the retail industry.

Using Big Data to a Customer’s Personal Advantage  Jun 23, 2015 4:23 PM By Daniela Forte

What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.

Williams-Sonoma Savors Summer with Shoppable Videos  Jun 23, 2015 11:52 AM By Daniela Forte

Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.

Driving Value Through Technological Integrations  Jun 23, 2015 10:25 AM By Oren Levy

The payment process, which is usually easy, quick and painless for the shopper, is far more complicated for the retailer. Here are some things to think about when it comes to the payment process.

The 7 Tenets of Personalization 3.0  Jun 22, 2015 1:20 PM By Andy Zimmerman

Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.

Week in Review: Amazon Wants You to Deliver  Jun 20, 2015 4:29 PM By MCM Staff

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.

Bass Pro Shops Goes Fishing with Social Media  Jun 19, 2015 10:34 AM By Daniela Forte

Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.






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