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MCM OUTLOOK 2016: ECOMMERCE

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Ecommerce ARCHIVE

Week in Review: UPS Invests in Deliv to Learn About Same-Day Market  Feb 25, 2016 2:45 PM By MCM Staff

UPS took a big leap this week by investing in crowdsourced startup Deliv, getting a seat on its board and a front-row seat on its operating model. Stay tuned to see how the carrier is able to leverage this relationship to better understand and take advantage of the burgeoning sector of the on-demand economy.

Schuler Shoes Improves Its Site Search and Navigation Capabilities  Feb 25, 2016 11:51 AM By Daniela Forte

Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.

Amazon Free Shipping Threshold Hike Sure to Bolster Prime Membership  Feb 24, 2016 5:51 PM By Mike O'Brien

In a move surely designed to boost the already burgeoning rolls of Prime membership, Amazon has announced a change to its free shipping policy, raising the order threshold for the service to $49 for those without a $99 per year Prime subscription. The threshold had been orders of $35 or more.

4 Trends Shaping the Mobile Shopping Experience  Feb 23, 2016 1:34 PM By Ted Fay

Mobile trends are like fashion trends: changing and evolving quickly. As a business, it’s imperative to ensure your mobile marketing strategy is relevant if you want to maintain a competitive advantage in the marketplace. Here are four trends shaping mobile shopping experience.

4 Best Ways to Seamlessly Infuse Content Into Ecommerce  Feb 22, 2016 4:48 PM By Elisabeth Bradley

Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l

3 New Rules for Winning at Ecommerce in 2016  Feb 22, 2016 10:38 AM By Mollie Spilman

Despite mobiles massive growth, consumers have been slow to adopt mobile as a significant purchasing channel. See what new rules in ecommerce are ahead in 2016.

MCM Outlook 2016: Ecommerce’s Role Grows with Omnichannel and Mobile  Feb 17, 2016 1:26 PM By Tim Parry

As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever.

Free Returns Offered by More Merchants Than Ever  Feb 16, 2016 4:29 PM By Mike O'Brien

What were some of the major themes in handling holiday 2015 returns?

Patrick Allard, VIce President of Sales and Business Development for Newgistics, recently spoke with Multichannel Merchant Senior Editor Mike O’Brien on what his company observed from working with its 450+ retail customers, including the growth in ecommerce returns processing and the impact of trends like free returns and other perks offered by retailers.

LaQuan Smith Taps BigCommerce to Get New Collection Out Instantly  Feb 16, 2016 3:40 PM By MCM Staff

Fashion designer LaQuan Smith has tapped BigCommerce to launch his new collection at Fashion Week, delivering runway looks to consumers in real time.

Top 8 Mobile Shopping Problems  Feb 16, 2016 11:40 AM By Hayley Silver

As shoppers move farther away from their desktops to make more and more purchases online, it is imperative that retailers understand and address the frustrations many users have with their mobile retail experience. Here are the top eight complaints of mobile shopping experience.






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