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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Old Navy Stands Out with Mobile Shopping  Nov 27, 2012 12:16 AM By Erin Lynch

This was the easiest shopping experience I have ever had on a mobile device. It took all of about five minutes from the moment I clicked on the email promotion to getting an order confirmation in my inbox. The only downside was attempting to type in my credit card information in the small fields.

Slow Loading Pages Makes ZAGG a Drag  Nov 26, 2012 9:44 PM By Erin Lynch

The mobile shopping experience from ZAGG was difficult and bothersome. All landing pages took several minutes to load or didn

Search Advertising Registers 31% Rise on Black Friday  Nov 26, 2012 7:28 PM By MCM staff

Black Friday online sales driven by search advertising registered a 31% year-over-year increase, according to search engine marketing firm NetElixir.

Mobile Sparks 37% Rise in Wayfair.com’s Black Friday Weekend Sales  Nov 26, 2012 7:12 PM By MCM staff

reported more than $3.5 million in Black Friday sales, and a 37% increase in holiday weekend sales compared to Thanksgiving weekend 2011. In addition, Wayfair.com more than doubled the percent of revenue from mobile as shoppers snapped up deals on everything from lamps to barstools to generate one sale every three seconds throughout the day.

Shop.org Says More Shoppers Ready for Cyber Monday  Nov 26, 2012 12:19 AM By MCM staff

According to a survey conducted for Shop.org by BIGinsight, 129.2 million Americans plan to shop on Cyber Monday this year, up from the 122.8 million who shopped last year, and the 106.9 million who shopped on Cyber Monday in 2010.

Ecommerce Sales Top $1 Billion on Black Friday  Nov 25, 2012 11:48 PM By Tim Parry

Online measurement firm comScore today reported U.S. retail e-commerce spending surpassed $1 billion on Black Friday, up 26% vs. Black Friday 2011. But Black Friday was not the only big day for ecommerce. comScore reported a 32% rise in Thanksgiving Day shopping to $663 million.

Mobile Drives Black Friday Shopping  Nov 24, 2012 4:43 PM By Tim Parry

Overall, online sales were up close to 24 percent over 2011. But what really stood out this year was the impact of mobile. As retailers continue to deliver multi-screen experiences that connect customers with personalized deals across multiple screens including PCs, smartphones, and tablets, mobile traffic soared to 27.8 percent, with the number of consumers using a movable device to make a purchase reaching 14.4 percent.

Karmaloop Announces Risque and Controversial Cyber-Kam Monday  Nov 24, 2012 4:09 PM By MCM staff

Karmaloop.com’s Cyber-Monday promo ups the ante; they are launching a first-of-its-kind live e-retail marketing campaign. The company has hired a dozen real “cam girls,” women who usually strip live on webcams for a living, to engage in a one-of-a-kind promotional event on Cyber Monday. The Karmaloop CyberKam girls will chat live for 24 hours titillating customers, offering exclusive deals, on the spot contests, performing live karaoke and other crazy surprises! While driving sales and shocking the timid, Karmaloop’s light-hearted, but racy parody of the worldwide web’s darker corners is breaking new ground.

Rue La La Reports Record Breaking Thanksgiving Day Sales  Nov 24, 2012 4:05 PM By MCM staff

Rue La La announced today that it recorded record-breaking Thanksgiving Day sales and traffic across online and mobile. The company reported a more than 75% increase in mobile sales over last year, with 50% of mobile sales coming through the iPad. The company projects an over 50% increase in overall sales this holiday weekend over last year.

Black Friday Busy but Uneventful Online  Nov 24, 2012 6:01 AM By MCM staff

Black Friday was remarkably quiet from a performance perspective, according to Compuware, with only a few scattered and minor outages. Response times did spike for some retailers, but, as we have been noting all day, this was driven far more by third-party performance issues rather than issues with the sites themselves.




OUTLOOK 2012-13: ECOMMERCE

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