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MULTICHANNEL MERCHANT » ECOMMERCE
For the holiday season-to-date $21.4 billion has been spent online, marking a 14-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.46 billion.
Mobile purchasing for this holiday season is projected to constitute a greater percentage of online spending than ever before
Acquity Group Study Finds 82% of Top 50 Retailers Have Basic Mobile Offerings; Only 10% Bring Digital Experience In-Store (via PR Newswire) CHICAGO, Dec. 4,
Site search might be one of the most important tools on your site to land a customer, especially during the holiday season. Here are three things you can do right now to land that sale.
Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.
When it comes to product videos, it cannot be a
The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?
According to the National Federation of Independent Business, shoppers shelled out $5.5 billion with independent merchant stores on Small Business Saturday. Although some retailers reaped the benefits, many online retailers are wondering when they will feel the trickle down effects of the new shopping holiday.
As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft