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Ecommerce ARCHIVE

Why De-averaging Helps Assure Best Recommendations  Jun 27, 2013 2:38 PM By Richard Harris

De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.

Brands Head to Social Media for #Equality  Jun 27, 2013 10:38 AM By Erin Lynch

After the United States Supreme Court struck down Prop. 8 and DOMA this week, clearing the way for marriage equality, several brands took to social media sites such as Twitter, Facebook, and Instagram to show their support.

One Step Ahead Appeases Facebook Backlash Over Acquisition  Jun 26, 2013 1:41 PM By Erin Lynch

Comments questioning your customer service, your business ethics, and your inability to complete orders are not what you want to see on your Facebook page. In fact, it could ruin brand engagement and customer trust.

Before You Remove Your Yahoo Subscriber  Jun 25, 2013 5:30 PM By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

Email is Preferred Way to Reach Shopping Cart Abandoners  Jun 25, 2013 12:30 PM By Daniela Forte

Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.

Men’s Wearhouse Opens Up About Zimmer Termination  Jun 25, 2013 11:43 AM By Erin Lynch

After receiving backlash from customers over the firing of George Zimmer, the Board of Directors of Men’s Wearhouse issued a statement explaining why they fired him and gave an inside look into the internal struggle at the retailer.

HoneyBaked Ham Company to Launch in Japan  Jun 25, 2013 10:10 AM By Multichannel Merchant Staff

The HoneyBaked Ham Company announced that after it’s 55-year history selling in the United States it will now expand to Japan with a storefront, an ecommerce site, sampling and a full marketing campaign specific to the region.

Why Marketing and Fulfillment Must Work Together  Jun 24, 2013 4:05 PM By Tim Parry

In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.

Macy’s to Have 500 Fulfillment Stores by End of 2013  Jun 24, 2013 1:51 PM By Erin Lynch

In what Macy’s is calling a continual effort to connect with the ever changing consumer, CEO Terry Lundgren announced plans to see a total of 500 stores double as fulfillment centers by the end of 2013.

Survey Says Merchants are Boosting Site Search Efforts  Jun 24, 2013 1:37 PM By Tim Parry

B2C merchants are offering different site search functions than their B2B counterparts, according to the results of the MCM Outlook 2013 survey on ecommerce.

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