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MCM OUTLOOK 2015: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Why Master Data Management Matters in 2014  Dec 04, 2013 1:00 PM By Christophe Marcant

As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.

2014 Ecommerce Predictions: What’s In and What’s Out  Dec 04, 2013 12:12 PM By Dan Darnell

Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.

Cyber Monday Sales Increase 150% on Smartphones  Dec 04, 2013 12:04 PM By MCM Staff

Branding Brand, the mobile commerce platform to top retailers, today announced the results of its Mobile Commerce Index for Cyber Monday, which showed a 150% increase in sales on smartphone-optimized websites.

Clearing Up the Confusion Between Omnichannel and Multichannel  Dec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer

The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.

Will Mom-and-Pop Sites Be Affected if the Marketplace Fairness Act Passes?  Dec 04, 2013 10:44 AM By Jonathan Barsade

If the Marketplace Fairness Act were to pass, will it really have a serious impact on mom-and-pop online merchants? Jonathan Barsade, CEO of Exactor, dives into the complicated and highly debated online sales tax issue and discusses how proper compliance software will ease the possible burden for small ecommerce shops.

The Top 5 Ecommerce Tests You Should be Running Right Now  Dec 04, 2013 10:17 AM By Ryan Lillis

Online retailers are always on the lookout for ways to drive additional revenue, accept during the holiday time, when merchants are generally focused on securing sales. But the smartest retailers are also concentrating on website performance and how to use the holiday shopping season to derive data. Here are 5 things you can do, right now, that will help increase conversion rates throughout 2014.

Cyber Monday is Far From Dead  Dec 03, 2013 9:05 PM By Tim Parry

Adobe reported record Cyber Monday sales. IBM reported record Cyber Monday sales. comScore reported record Cyber Monday Sales. Rumors of Cyber Monday’s death have been greatly exaggerated.

comScore: Cyber Monday Desktop Sales Reach $1.735 Billion  Dec 03, 2013 7:47 PM By MCM Staff

Cyber Monday reached $1.735 billion in desktop online spending, up 18% versus the same day in 2012, representing the heaviest online spending day in history, according to comScore.

Walmart Sees One Billion Pages Views Over Cyber Weekend  Dec 03, 2013 4:07 PM By MCM Staff

Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.

Shopping Cart Recovery: What Top Retailers are Doing Right and Wrong  Dec 03, 2013 3:30 PM By Ross Kramer

The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.






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