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MCM OUTLOOK 2014: ECOMMERCE

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MCM Outlook: 2014 Report: Ecommerce
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ECOMMERCE NEWSLETTER

MCM Tuesday & Thursday-eNewsletter
Grow your brand and increase marketing effectiveness with the latest analysis and insights affecting ecommerce and catalog DTC companies.

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Ecommerce ARCHIVE

How Google Shopping Improved the Ecommerce Experience  Apr 17, 2013 2:26 PM By James Dechow

Google’s transition from Google Product Search to Google Shopping last year sent online retailers into an anxious flurry, sweating at the task list ahead…

3 Ways Promotional Gifts Can Enhance Your Social Media Marketing Strategy  Apr 16, 2013 8:47 PM By

Social media has become the go-to marketing vehicle for companies looking to generate interest, conversation and increase consumer engagement with their brand. Likewise, at Steel City Marketing, we have invested both time and money into making this part of our marketing efforts. We love communicating with both existing and prospective clients on Twitter, Facebook, Google+ […]

Study Finds Consumers Love Brands that Love Them Back  Apr 16, 2013 7:26 PM By Erin Lynch

More than half of consumers surveyed feel that brand loyalty depends on the experiences brands create for them.

Drop Shipping Remains a Big Opportunity for Merchants  Apr 16, 2013 5:54 PM By Tim Parry

The percentage of merchants who drop ship merchandise to customers has dropped slightly, but the percentage of merchandise they drop ship has risen, according to the…

OrderMotion Partners With Grand River  Apr 16, 2013 10:24 AM By , ()

Ecommerce developer Grand River has formed a partnership with cloud-based order management solution provider OrderMotion to deliver ecommerce solutions to their mutual clients. Grand River’s services include ecommerce consulting, brand strategy, creative design, information architecture, usability expertise and system engineering.

Magazines Integrate Ecommerce Capabilities to Websites  Apr 15, 2013 9:37 PM By Daniela Forte

Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women are presented with various options from different retailers, including Sephora and Drugstore.com.  They can add products to an on-site shopping cart and check out without […]

New Aritzia Ecommerce Site to Augment In-store Experience  Apr 15, 2013 3:19 PM By Tim Parry

Acquity Group has launched of Aritzia.com for fashion retailer Aritzia. The new website complements Aritzia’s broad brick-and-mortar presence and delivers a compelling digital experience to the company’s fashion-savvy shoppers.

How to Breathe New Life Into Your Google Search Results With Rich Snippets  Apr 15, 2013 2:01 PM By

Google rich snippets. What the heck are those? They’re these awesome things that can help you improve your SEO, and generate more site traffic from the SERPs, and I’m going to tell you how to set them up in this post. Bet I got your attention now, right? Read Original Article

REVOLVEclothing.com CMO on Visual Site Search and Product Recommendations  Apr 12, 2013 3:57 PM By MCM staff

Kobie Fuller, CMO of the contemporary fashion site, shared his company’s experiences using Monetate’s online merchandising products to deploy personalized product recommendations and visual site search on REVOLVEclothing.com.

Americans Consumers are Fed Up with Bad Ads  Apr 12, 2013 3:48 PM By Tim Parry

InsightsOne announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from February 27-March 1, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behavior around the ads they see every day, found that fully 87% are […]






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