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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Showrooming Most Popular Smartphone Use  Apr 03, 2013 8:28 PM By Erin Lynch

The Federal Reserve Board’s March 2013 Consumers and Mobile Financial Services report, found that consumers would prefer to use their smartphones for showrooming above anything else.

5 Factors Reshaping Ecommerce Today  Apr 03, 2013 8:21 PM By Daniela Forte

Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.

Why Websites Are Getting Slower  Apr 03, 2013 6:59 PM By Daniela Forte

Alexa.com recently tested the load times of the top 2,000 trafficked ecommerce sites comparing year-over-year data on website performance.

Design for the Mobile Inbox  Apr 03, 2013 6:38 PM By Daniela Forte

There are two design approaches marketers should consider when designing their mobile inbox, according to an article from ExactTarget.com.

Traditional Payment Options Will be Disrupted in 2013  Apr 03, 2013 4:07 PM By Erin Lynch

Competition within the online payment marketplace is heating up, according to a recent Forrester report, and might change the face of payment options in 2013.

3 Critical Steps to Avoid Social Media Meltdowns  Apr 02, 2013 10:01 PM By Jonathan Levitt

Someday, somewhere, somehow, every retailer will deliver a bad customer experience. Products disappoint, a customer service representative has a bad day, ordering snafus occur; it happens.

Consumers Buy More When Retailers Get Personal  Apr 02, 2013 8:43 PM By Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.

Sears Canada Dishes on Successful Shopping Experience  Apr 02, 2013 8:19 PM By Erin Lynch

Tom Maryniarczyk, associate vice president of ecommerce analytics and promotions, at Sears Canada, shares his ideas on successful online merchandising and personalizing the online shopping experience.

Google Launches Same-day Delivery on the West Coast  Apr 02, 2013 5:14 PM By Daniela Forte

Google announced last week same-day delivery known as Google Shopping Express in the San Francisco area, according to an article on Mashable.com.

Wayfair and REI Release April Fool’s Products  Apr 01, 2013 11:56 PM By Tim Parry

Hiking gear for my cat? No kitten? Nope, April Fool’s!






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