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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Wayfair and REI Release April Fool’s Products  Apr 01, 2013 11:56 PM By Tim Parry

Hiking gear for my cat? No kitten? Nope, April Fool’s!

5 Takeaways for Developing a Mobile and Tablet Strategy  Apr 01, 2013 8:04 PM By Erin Lynch

Smartphone and tablet users should be a major focus in your ecommerce strategy moving forward. Here are six key takeaways on developing a mobile and tablet strategy.

Postmaster Launches API for Easier Integration  Mar 28, 2013 2:06 PM By Daniela Forte

Postmaster, a cloud based, small package shipping integration platforms for SMBs and ecommerce companies announced the launching of API which promises easier integration for shipping carriers in ecommerce platforms,  according to a blog post on ProgrammableWeb.com. Here are some key takeaways from this blog post by Janet Wagner of ProgrammableWeb.com. The Postmaster API was designed […]

Start-up Advice from One Kings Lane’s Susan Feldman  Mar 28, 2013 11:00 AM By Tim Parry

One Kings Lane co-founder and Chief Merchandising Officer Susan Feldman sat down with CBS News’ Rebecca Jarvis.

SLI Systems Helps Cache.com Create Increased Conversions  Mar 27, 2013 11:24 PM By Tim Parry

Cache has seen an 88% increase in the conversion rate among site search users since implementing SLI’s full-service Learning Search solution for its Cache.com website.

Shoppers Spending Less this Easter  Mar 27, 2013 9:02 PM By Erin Lynch

In the National Retail Federation annual Easter Spending Survey, shoppers say they will be on the prowl for deals when it comes to chocolate and springtime apparel.

Leveraging the Power of Social Proof  Mar 27, 2013 9:02 PM By Ross Kramer

Research shows that 77% of online shoppers use ratings and reviews when making purchase decisions, and 70% of online users trust consumer opinions posted online.

How to Make the Zero Moment of Truth Work for You  Mar 27, 2013 7:47 PM By Mark Simpson

When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

3 Retail Trends You Have to Know in 2013  Mar 27, 2013 6:07 PM By Steve Wellen

Here we take a look at three trends retailers should be aware of, along with the key takeaways to help them keep their heads above water.

Study Finds 40% of Retailers Do Not Have Online Fraud Prevention in Place  Mar 27, 2013 3:46 PM By Erin Lynch

Although a new study by ThreatMatrix had found that 85% of retailers are calling cyber security a high priority within their organizations, 40% of the respondents said they have no online prevention measures in place.






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