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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Brick and Mortar Retailers Beat Out Online Counterparts  May 29, 2013 3:03 PM By Erin Lynch

As online retailing has become a force to be reckoned with in the retail industry, a close look at how brand equity varies for brick and mortar vs. online brands beckons. Measuring many online retail brands for the first time in the 2013 Harris Poll EquiTrend Study shows that when it comes to the brick and mortar and sides of a single brand, the etailer side lags.

Food Merchants Cut Shipping Costs Without Cutting Corners  May 28, 2013 3:49 PM By Daniela Forte

For direct-to-customer food merchants, the cost to ship merchandise can be rather steep. And when you add in factors such as package weight and spoilage risks, customer incentives such as free shipping is nearly impossible.

Best Buy Online Sales Sees Growth in First Quarter  May 24, 2013 1:58 PM By Daniela Forte

Best Buy reported a 16% jump in domestic online sales for the first quarter which ended May 4 compared to last year’s first quarter. According to president and CEO Hubert Joly, the company continues to make substantial progress with its Renew Blue priorities, according to a press release on BestBuy.com.

Amazon Tops Walmart in Brand Ranking  May 23, 2013 6:07 PM By Daniela Forte

Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.

5 Tips to Improve Your Ecommerce Business  May 23, 2013 5:29 PM By Daniela Forte

There are several ways retailers can improve their ecommerce business. Emerging ecommerce businesses have several advantages over big names, especially when it comes to personalization and customer service, according to an article on Forbes.com.

Social Sharing Drives Sales  May 23, 2013 5:22 PM By Daniela Forte

The question remains whether social sharing drives sales for ecommerce sites, Addshoppers analyzed $5,000,000 worth of ecommerce transactions influenced by the AddShoppers social commerce platform, this infographic by Addshoppers shows insights from thousands of merchants ranging from mom and pop to household brands.

Social Media Use Expected to Rise in Contact Centers  May 22, 2013 6:22 PM By Erin Lynch

While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.

Showrooming Becoming a $215 Billion Problem for Retailers  May 22, 2013 3:43 PM By Erin Lynch

Mobile devices are becoming to new accessory for consumers. It’s where they can find locations of stores, download coupons, and, unfortunately, compare prices while shopping in a traditional brick-and-mortar store.

Social Media Declining for Online Purchases  May 22, 2013 2:00 PM By Erin Lynch

Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.

Google Checkout to Retire In November  May 21, 2013 8:26 PM By Daniela Forte

Google announced this week it would be retiring its Google Checkout in November of this year as the company transitions to Google Wallet, a platform enabling merchants to meet the demands of a multi-screen world where consumers shop in-store, at their desks and on their mobile devices, according to blog post by Google.






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