MULTICHANNEL MERCHANT » ECOMMERCE
We no longer live in a linear world. Simply going from point A to point B is a much more complicated proposition today. This is truly the case in marketing
Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible.
Retailers, competitors and customers need a clear picture of the competitive pricing landscape and comprise a triangle of pricing transparency. With comparisons on products and services now available round the clock, seasoned online shoppers have clear visibility to volumes of pricing data.
When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.
When it comes to email-marketing best practices, resources and recommendations abound
There are several content management systems to use for a microsite, but the WordPress platform is easy to use and offers several advantages
While it’s taken longer than many expected for U.S. consumers and merchants to connect with smartphone technology, mobile devices are now changing the way people shop
We were a bit ahead of the curve at Multichannel Merchant when we ran a cover story on QR codes back in October 2008. These funny looking, two-dimensional
There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more