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MULTICHANNEL MERCHANT » ECOMMERCE
Overall, online sales were up close to 24 percent over 2011. But what really stood out this year was the impact of mobile. As retailers continue to deliver multi-screen experiences that connect customers with personalized deals across multiple screens including PCs, smartphones, and tablets, mobile traffic soared to 27.8 percent, with the number of consumers using a movable device to make a purchase reaching 14.4 percent.
Karmaloop.com’s Cyber-Monday promo ups the ante; they are launching a first-of-its-kind live e-retail marketing campaign. The company has hired a dozen real “cam girls,” women who usually strip live on webcams for a living, to engage in a one-of-a-kind promotional event on Cyber Monday. The Karmaloop CyberKam girls will chat live for 24 hours titillating customers, offering exclusive deals, on the spot contests, performing live karaoke and other crazy surprises! While driving sales and shocking the timid, Karmaloop’s light-hearted, but racy parody of the worldwide web’s darker corners is breaking new ground.
Rue La La announced today that it recorded record-breaking Thanksgiving Day sales and traffic across online and mobile. The company reported a more than 75% increase in mobile sales over last year, with 50% of mobile sales coming through the iPad. The company projects an over 50% increase in overall sales this holiday weekend over last year.
Black Friday was remarkably quiet from a performance perspective, according to Compuware, with only a few scattered and minor outages. Response times did spike for some retailers, but, as we have been noting all day, this was driven far more by third-party performance issues rather than issues with the sites themselves.
Sales that originated from paid search grew on Thanksgiving Day, despite trending down in November, according to statistics compiled by ChannelAdvisor.
No one wants to get caught with their site down at precisely the moment when the money is rolling in, considering that shoppers can easily take their credit cards elsewhere with the click of a mouse. How can you be sure your website won
Like it or not, showrooming is happening and it is here to stay but that doesn
The Circuit City name is slowly fading away. Parent company Systemax announced that Circuit City will merge with TigerDirect.com by Dec. 31 and become part of the latter’s ecommerce website.
The best laid plans at times fall short without timely feedback loops using real-time data paired with rapid decision-making. Even top Internet Retailers struggle to map adequate bandwidth, resources and skillsets at critical holiday season. Many ecommerce companies have found an answer, they partner with knowledge processing outsourcing companies (KPOs).
Kitchen/home goods merchant Williams-Sonoma posted impressive numbers for its third quarter ended Oct. 28, punctuated by a 14.7% rise in direct-to-customer sales and a 16.7% increase in ecommerce revenue. Direct-to-customer sales accounted for 47% of the company’s total third-quarter revenue.