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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Putting Customer Lifetime Value to Work for Your Company  Dec 04, 2012 8:02 PM By Dan Roitman

Is your marketing campaign focusing solely on dollars spent versus dollars earned? If so, you could be leaving out a very important part of your business plan: the customer lifetime value. Here are a few tips on how crosschannel merchants are putting the lifetime value to work.

Improve Conversions by Enhancing Product Videos  Dec 04, 2012 7:20 PM By Dr. Melody King

When it comes to product videos, it cannot be a

5 Tips to Turn Showrooming Consumers into In-store Customers  Dec 03, 2012 11:47 PM By Larry Freed

The proliferation of mobile devices brings many benefits and opportunities, but it also has given rise to an unprecedented challenge for retailers: that competition can be ever-present and just one click away. So, as a retailer, how can you vanquish this third wheel and tap into the power of mobile to keep your shoppers engaged and loyal to your brand?

Small Business Saturday Not Big for Ecommerce  Dec 03, 2012 10:28 PM By MCM staff

According to the National Federation of Independent Business, shoppers shelled out $5.5 billion with independent merchant stores on Small Business Saturday. Although some retailers reaped the benefits, many online retailers are wondering when they will feel the trickle down effects of the new shopping holiday.

Herschell Gordon Lewis’s Annual Best and Worst Catalog and Ecommerce Copy  Dec 01, 2012 10:30 AM By Herschell Gordon Lewis

Printed catalogs seem to be a threatened species. The fittest do survive and, in fact, thrive. Many others thrive as online catalogs. So that

How to Design Email for Mobile Users  Dec 01, 2012 10:30 AM By MCM staff

If your ecommerce site is not ready for your mobile customers, chances are your emails are not there yet, either. To help remedy that problem,the editorial staff of Multichannel Merchant has compiled the following tips to get your email marketing messages ready for your mobile customers.

How Cross Channel is Crossing Over  Dec 01, 2012 10:30 AM By MCM staff

Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It

Editor’s Note: Everyone Needs a Backup Plan  Dec 01, 2012 10:30 AM By Tim Parry

Every merchant

Case Study: Orvis Moves to Multichannel Media Production System  Dec 01, 2012 10:30 AM By Karlene Lukovitz

As technology, sales channels, and competition grow, retailers are looking for more efficient ways to not only market the company and products but also to manage workflow and increase productivity in a much more timely manner. One such company is Orvis, who shares its story on the implementation process of Comosoft

Sears Optical Launches Online Boutique With Kardashian Kollection Eyewear  Dec 01, 2012 4:31 AM By MCM staff

Sears Opticals’ Kardashian Kollection Eyewear is inspired by Kim, Kourtney and Khlo




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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