MULTICHANNEL MERCHANT » ECOMMERCE
Marketers routinely sign mommy bloggers to write about their products because of the exposure it can provide. If the product is a hit, the mommy blogger will be an excellent brand evangelist, and drive traffic
The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.
One aspect of search marketing that doesn’t get enough attention and indeed is misunderstood by the search engine optimization practitioner is the interaction
Setting up and running a competitive ecommerce platform requires more than just a basic system to manage inventory, customers, offers and orders. The
Mobile commerce will play a huge role during this year
According to Forrester Research, 25% of U.S. web traffic comes from international shoppers, but the actual orders from such shoppers are only 4% of total U.S. web sales. Why the disparity?
27 Tips to improve your holiday sales and service
Preparing for the holidays is about more than just preparing for Black Friday and optimizing ad triggers, timing and calls to action. Of course, all of these requirements can make or break a merchant
This infographic highlights the findings of a joint study by ThreatMetrix and The Ponemon Institute, which surveyed U.S. consumers who consider themselves active users of the Internet, looking at their behaviors online, on social networks and on mobile devices.
As multichannel merchants continue their holiday preparations and campaigns, they should look back and learn from last year, plan ahead to ensure readiness, and take action with care and agility to respond to emerging opportunities in the season ahead.