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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Safeguarding From Erroneous Shipping Charges  Jan 03, 2013 12:56 AM By Rob Martinez

Merchandise shippers are wise to take measures to safeguard against erroneous charges buried within parcel invoices. There are dozens of

3 Reasons Online Customers Never Return  Jan 02, 2013 9:36 PM By Mark Simpson

It doesn

3 Top Retargeting Strategies for 2013  Dec 31, 2012 11:09 PM By Michael Briggs

Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.

3 Big Ideas Retailers Won’t Achieve by 2013  Dec 28, 2012 10:56 PM By Dan Darnell

Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.

Using Split Testing and Retargeting to Boost Mobile Conversions  Dec 28, 2012 10:39 PM By MCM staff

Mobile messaging analytics, as part of a well-thought out mobile marketing strategy, can help brands and retailers gain actionable business intelligence. They can then use that data to craft push, SMS and mobile email messages that are relevant, add value and are selectively timed.

The 5 New Online Shopper Personalities for 2013  Dec 28, 2012 1:49 AM By MCM staff

 

Amazon Tops ForeSee’s Holiday E-Retail Satisfaction Index  Dec 27, 2012 7:09 PM By MCM staff

For the eighth consecutive year, Amazon.com delivered the best online customer satisfaction during the holiday shopping season according to the ForeSee annual Holiday E-Retail Satisfaction Index

Free Shipping Day Spurs Late-Season Online Spending Surge  Dec 24, 2012 5:42 PM By MCM staff

We typically do not see such heavy spending this late in the season, but the fact that Free Shipping Day occurred on a Monday, combined with the fact that so many retailers extended their promotions into the middle of the week — with guaranteed shipping by Christmas — helped deliver an encouraging late-season surge. The result has been a significant uptick in the season-to-date growth rate, which now stands at 16 percent.

Best Buy Swaps Email Out for Live Chat  Dec 22, 2012 12:10 AM By Erin Lynch

Best Buy has removed the email contact from its customer service page. The company says the decision was based on consumer feedback, but others feel like it was based on poor performance.

Busting the Top 5 Ecommerce Myths  Dec 21, 2012 9:01 PM By Nicholas Fincher

Like it or not, there is an art to successfully running an ecommerce website. Although the web is filled with survey results, whitepapers, and research on how to make your site better, there is still a lot of misleading information out there that could get you into trouble. In this article, Nicolas Fincher will help clear the air and spotlighting 5 of the most common ecommerce myths.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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