MULTICHANNEL MERCHANT » ECOMMERCE
Multichannel Merchant senior writer Tim Parry will chat online with Steve Spangler Science
With the printer cartridge example still intact, let’s examine the user experience and five other common usability issues a typical user may find when shopping for and purchasing a product online.
In this high-pressure environment, providing a rich, seamless and unique e-commerce experience will be critical to capturing customer attention and driving sales. Here are a few things to keep in mind.
The Orvis Co.: Cross Channel Merchant of the Year
L.L. Bean: Sporting Goods | Silver
2009 MCM AWARD WINNERS COPY Perennial winners dominated the Multichannel Merchant Awards this year. New Pig, L.L. Bean, Black Box, Hanna Andersson, Harry
Harry & David, Fairytale Brownies, King Arthur Flour: Food
L.L. Bean, Tessco Technologies, Epromos.com | Business Specialty Products: Silver
Boundlesss Journeys, Fetchdog: Small Catalog | Silver
PRINT CHANNEL FINALISTS Children’s Products: Learning Resources, 2008 Holiday Toy; Steve Spangler Science, Making Science Fun!, 2008-2009 Science Catalog