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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceAug 29, 2013 5:05 PM By Daniela Forte
When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.
EcommerceAug 28, 2013 8:30 AM By Daniela Forte
BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.
EcommerceAug 26, 2013 4:52 PM By Daniela Forte
Abercrombie & Fitch Co. reported strong growth in its direct-to-consumer business in China, according to its second quarter report.
EcommerceAug 22, 2013 3:34 PM By Daniela Forte
Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.
EcommerceAug 22, 2013 3:21 PM By Erin Lynch
Tom Allason, CEO and founder of Shutl, said the first same-day delivery in the United States has been pushed to September citing “development timelines” with its retail partners.
EcommerceAug 21, 2013 4:14 PM By Erin Lynch
One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.
EcommerceAug 20, 2013 11:18 AM By Erin Lynch
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.
EcommerceAug 19, 2013 2:02 PM By Erin Lynch
Amazon has opened an 80,000 square-foot contact center in Kentucky this month and while the customer service center is the first of its kind there, it joins four other fulfillment centers across the Bluegrass State.
EcommerceAug 19, 2013 11:31 AM By Erin Lynch
When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type
EcommerceAug 19, 2013 10:25 AM By Daniela Forte
Ecommerce sales grew more than 30% globally for big-box chain Walmart in the second quarter of fiscal year 2014, according to a recent earnings call transcript.
by Oren Levy
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