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MCM OUTLOOK 2015: ECOMMERCE

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MCM Outlook: 2015 Report: Ecommerce
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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Why Bare Necessities Breaks Down Shoppers by Device  Aug 29, 2013 5:05 PM By Daniela Forte

When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.

BooJee Beads Gets Conversion Lift from Product Videos  Aug 28, 2013 8:30 AM By Daniela Forte

BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.

Abercrombie & Fitch Sees Growth in China  Aug 26, 2013 4:52 PM By Daniela Forte

Abercrombie & Fitch Co. reported strong growth in its direct-to-consumer business in China, according to its second quarter report.

IBM Says Mobile Sparks Back-to-School Sales  Aug 22, 2013 3:34 PM By Daniela Forte

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.

Shutl Pushes Back Same-Day Delivery to September  Aug 22, 2013 3:21 PM By Erin Lynch

Tom Allason, CEO and founder of Shutl, said the first same-day delivery in the United States has been pushed to September citing “development timelines” with its retail partners.

Mastering Mobile Email Part 3: Contextual Optimization  Aug 21, 2013 4:14 PM By Erin Lynch

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.

3 Reasons Why You Need to Get Social in the Contact Center  Aug 20, 2013 11:18 AM By Erin Lynch

With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.

Amazon Opens First Contact Center in Kentucky  Aug 19, 2013 2:02 PM By Erin Lynch

Amazon has opened an 80,000 square-foot contact center in Kentucky this month and while the customer service center is the first of its kind there, it joins four other fulfillment centers across the Bluegrass State.

5 Tips on Harnessing the Power of Big Data  Aug 19, 2013 11:31 AM By Erin Lynch

When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type

Walmart Grows Ecommerce 30% in Q2  Aug 19, 2013 10:25 AM By Daniela Forte

Ecommerce sales grew more than 30% globally for big-box chain Walmart in the second quarter of fiscal year 2014, according to a recent earnings call transcript.






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