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MCM OUTLOOK 2014: ECOMMERCE

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ECOMMERCE NEWSLETTER

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Ecommerce ARCHIVE

Salesforce to Acquire ExactTarget for $2.5 Billion  Jun 04, 2013 11:57 AM By Erin Lynch

Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.

Going Green in the Warehouse  Jun 04, 2013 11:16 AM By Erin Lynch

Going green is a major focus for many consumers and more and more are responding favorably to brands who are conscious about their carbon footprint. But going green isn’t just about selling eco-friendly products, according to this infographic from Storage Solutions, retailers can also look into running energy efficient warehouses which can reduce operational costs and increase customer engagement.

New Study Shows B2B Sellers Unprepared for Gen Y Buyers  Jun 04, 2013 10:54 AM By Erin Lynch

A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.

7 Ways to Reduce Cart Abandonment  Jun 03, 2013 3:27 PM By Erin Lynch

When it comes to making sure your site visitor finalizes the purchase, retailers should always remember that the basic aim should be to make the checkout process as simple as possible. Here are 7 tips from Econsultancy on how to reduce cart abandonment.

Americans Less Likely to Purchase Clothes Made in Bangladesh  Jun 03, 2013 2:46 PM By Erin Lynch

A new study has found that two in five Americans say they will be less likely to buy clothes made in Bangladesh since 1,100 factory workers were killed in a building collapse there last month.

New Online Coupon Strategies  Jun 03, 2013 1:57 PM By Daniela Forte

With technology constantly changing, the way consumers find coupons online and the way they utilize creative ways to save money has changed too, according to this infographic by the Daily Infographic. The infographic shows how consumers can find coupons online through the use of email alerts, social media, mobile coupons and the use of live chat.

Social and Gamification in Retail: A Recipe for Tremendous Growth  Jun 02, 2013 8:43 PM By Todd Parsons

Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.

10 Trends Changing the Course of Retail  Jun 02, 2013 2:52 PM By Tim Parry

Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.

The Changing Role of Website Testing  Jun 02, 2013 2:40 PM By Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.

4 Ways to Fix the Mobile Shopping Experience  Jun 01, 2013 4:24 PM By Ken Burke

Merchants must strike a balance between relevance and invasiveness when it comes to pinpointing products and offers based on location.






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