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MULTICHANNEL MERCHANT » ECOMMERCE
EcommerceAug 14, 2013 4:44 PM By Erin Lynch
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
EcommerceAug 14, 2013 3:08 PM By Daniela Forte
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
EcommerceAug 14, 2013 11:08 AM By Daniela Forte
What merchants are offering with product videos and what shoppers are expecting may be two different things.
EcommerceAug 13, 2013 4:55 PM By Erin Lynch
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.
EcommerceAug 13, 2013 12:15 PM By Erin Lynch
The back-to-school season might have helped boost retail sales, according to the National Retail Federation, as clothing, sporting goods, and books saw an increase in July.
EcommerceAug 12, 2013 4:27 PM By Erin Lynch
Rakuten has entered into an agreement to acquire PopShops, a Seattle-based data and analytics company, for an undisclosed amount of money.
EcommerceAug 12, 2013 4:26 PM By Daniela Forte
I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.
EcommerceAug 12, 2013 3:59 PM By Daniela Forte
The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.
EcommerceAug 12, 2013 3:14 PM By Daniela Forte
Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.
EcommerceAug 12, 2013 3:08 PM By Erin Lynch
While launching an online store usually is a great thing for retailers, TJ Maxx, which offers limited items at a discounted rate, might have an uphill battle when it’s site goes live if they do not handle their online inventory efficiently.
by Oren Levy
Posted 23 hours ago
Posted 23 hours ago