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MCM Outlook: 2013 Report: Ecommerce
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Ecommerce ARCHIVE

Tests Show Outstanding Customer Service Badge Boosts Conversion Rates  Jun 16, 2012 2:18 AM By MCM staff

1800Contacts.com, Wayfair.com and BabyAge.com tested the STELLAService impact the seal had on their key performance indicators and sales. Here are the highlights of the companies’ findings.

How SEM Campaign Helped Boost Discount Party Supplies’ Impression Share and Clickthrough Rate  Jun 16, 2012 1:52 AM By MCM staff

Within four months, Discount Party Supplies increased its overall impression share by 10% and their overall clickthrough rate by more than half a percent. In addition, the retailer went from a 30% impression share in their brand campaign to a 90% impression share.

Best Practices to Improve Site Search  Jun 07, 2012 5:04 AM By Eric Tobias

Internal site search is one of the formative components of an ecommerce site. Every retailer has it, but not every site it using search to its greatest capacity. By implementing some innovative and best practices in search, retailers can begin to achieve this, resulting in a more positive user experience and higher conversions.

Biggest Opportunity for Online Retailers? Improving Returns  Jun 07, 2012 3:36 AM By Jim Tierney

Improving returns represents the biggest opportunity for online retailers according to comScore

12 Ways to Compete With AmazonSupply.com  Jun 05, 2012 8:20 PM By Erin Lynch

Even though Amazon.com announced the beta launch of AmazonSupply, a store for business and industry folks, it doesn’t mean the end for distributors and wholesalers. Here are 12 ways you can successfully compete against the online juggernaut.

Using Business Intelligence Solutions to Hone Strategies  Jun 02, 2012 8:15 AM By Curt Barry

Among the many potential benefits of BI: Honing inventory and reducing costly back orders; a better understanding of the costs of core (never-out) products within broad SKU assortments; and a better understanding of merchandising and marketing results by catalog and digital channels.

Ecommerce M&A Action is Vibrant and Focused  Jun 02, 2012 7:41 AM By MCM staff

While there are numerous ecommerce transactions in the news, one should not assume that every available company is being gobbled up quickly. To the contrary, most sellers of ecommerce companies are finding it difficult to find interested strategic buyers, but these

MCM Outlook 2012-13: Ecommerce adapts to online behaviors  Jun 02, 2012 7:04 AM By Tim Parry

Based on the results of the MCM Outlook 2012-13 Survey

10 Steps for Simpler Site Search and Navigation  Jun 02, 2012 6:42 AM By Shaun Ryan

By getting an early start, you can take a methodical approach to making sure your ecommerce channel is as easy to navigate as possible for the influx of holiday shoppers, and that your site search delivers relevant, accurate results that drive conversions. Here are 10 steps to take now so that Holiday 2012 is a record-setter.

Ecommerce Critique: A Look at Abandoned Cart Messages  Jun 02, 2012 1:55 AM By Jim Davidson

Post-abandonment emails should be part of your marketing strategy. These examples of real-world abandoned cart emails can help you see what strategies might work for you.




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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