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Ecommerce ARCHIVE

Why Marketing 3.0 Puts the Customer in Charge  Oct 04, 2011 8:48 PM By Melissa Dowling

Marketing 1.0 was all about the product. Marketing 2.0 was all about the customer. So what’s Marketing 3.0? It’s collaborative, says Dr. Marjorie Kalter, academic program director and clinical professor at New York University. “Like it or not, the customer is in charge,” Kalter said in a presentation at the DMA 2011 Annual conference in Boston Oct. 3.

Is Facebook Commerce the Right Strategy for Your Business?  Oct 03, 2011 9:30 PM By Tim Parry

Ever since ecommerce pioneer 1-800-Flowers.com in July 2009 gave Facebook users a chance to initiate a sale via its page on the social network, the concept of F-commerce has generated a lot of buzz

Facebook Campaigns Create “Likes,” but Not Loyalty  Oct 01, 2011 9:30 PM By Herschell Gordon Lewis

As Facebook crosses the incredible 750 million-member-line, without question or argument it has become a major force in marketing. But

How to Use Twitter as a Reactivation Strategy  Oct 01, 2011 1:35 AM By Susan Hanshaw

Looking for innovative strategies to reactivate relationships with valuable lapsed customers? You might consider using Twitter. While most merchants discount the value of opportunities that won

How Social Media Can Bridge the Multichannel Gap  Oct 01, 2011 1:20 AM By Trevor Legwinski

To be truly impactful, and deliver increased traffic and sales, social must be integrated into existing marketing channels

Video: Shoring-up Paid Search and Syndication for the Holidays  Sep 29, 2011 9:26 PM By MCM staff

Bright Cloud Marketing president Karen Crist talks about why merchants need to get their paid search and comparison shopping engines ready for the holiday season, and how to use analytics to make the holiday a happy one. If you are a merchant, you need to clearly and constantly communicate with your outsourced providers.

Video: How to Manage Holiday Inventory Levels  Sep 29, 2011 8:53 PM By MCM staff

Here’s a holiday preparedness tip from Carolina Rustica owner Richard Sexton. Don’t just keep an eye on your inventory levels. Make sure that if you’re participating in a promotion like Free Shipping Day, you’ve allocated inventory to go towards that promotion. The last thing you want to do during the holidays is make a customer mad!

Video: How to Use Catalogs as Web Traffic Drivers  Sep 29, 2011 8:47 PM By MCM staff

Bill LaPierre, vice president of business analytics at Datamann, talks about what merchants need to do with their holiday catalogs this season. The biggest deficiency in 2011 holiday books so far: Merchants are not using them as drivers to the Web.

Innovative Email Strategies: Bulletproofing and Bake-offs  Sep 26, 2011 8:04 PM By Melissa Dowling

When it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men

Mobile PPC Advertising Strategies  Sep 21, 2011 10:14 PM By Mona Elesseily

Pay-per-click ads are not identical across platforms




OUTLOOK 2012-13: ECOMMERCE

2012-13 Ecommerce Outlook Report
Exclusive research downloads from the editors of Multichannel Merchant.
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