MCM Growing Global

Subscribe


 

Marketing ARCHIVE

Scot Wingo Resigns as ChannelAdvisor’s CEO  May 04, 2015 6:22 PM By Tim Parry

Scot Wingo resigned as CEO of ChannelAdvisor, the company he co-founded in 1999, on April 28, according to an 8-K filing made Monday with the Securities and Exchange Commission.

Why “Clickbait” Email Subject Lines Don’t Work  Apr 30, 2015 9:39 AM By MCM Staff

A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.

Amazon Launches New B2B Marketplace  Apr 28, 2015 2:07 PM By Daniela Forte

Amazon announced the launch of Amazon Business, a new marketplace on Amazon.com. See what the new marketplace offers for sellers and customers.

Email Marketing: Three Tips for Better Engagement  Apr 28, 2015 1:58 PM By Igor Polevoy

While it may seem daunting for retailers to keep up with the ever-changing marketing channels, there is one that proves ROI and captures consumer attention: email. See how retailers are leveraging their email marketing channels.

Turning Site Search into a Personal Shopper  Apr 28, 2015 11:55 AM By Daniela Forte

Retailers need to rethink the search box on their website. Several major brands are seeing big results after converting the site search box on their site and turning it into a powerful merchandising tool. See which brands are experiencing great results from the site search box.

Spring Cleaning Can Bring New Life to your Email Marketing  Apr 24, 2015 10:31 AM By Alyssa Nahatis

During the flurry of holiday promotions and your email marketing lists can hide a lot of clutter and “dirty data,” that can result in some serious consequences, like reduced deliverability and effectiveness of your email marketing program.

Mobile and Social as Key Ecommerce Drivers?  Apr 23, 2015 4:13 PM By Lucinda Duncalfe

Due to the shift in customers’ online shopping behaviors, successful retailers are employing certain tactics to meet – and make the most of – the shift in consumers’ needs. See what the trends are this year.

NetSuite to Acquire Bronto Software for $200 Million  Apr 23, 2015 11:16 AM By MCM Staff

NetSuite announced it has entered into an agreement to acquire Bronto Software Inc., for $200 million. See what this will mean for both companies.

Keeping Holiday Promotions Alive During the Summer  Apr 22, 2015 4:02 PM By Murtaza “Zeke” Hamdani

Many retailers regard the summer months as a slow time of year for promotions, but this does not have to be the case. Mother’s Day, Father’s Day, and the Back To School season all provide opportunities to attract customers with special offers that appeal to convenience factors and/or price sensitivities.

Why Technology is Disrupting the Shopping Behavior  Apr 22, 2015 1:58 PM By Daniela Forte

With more and more shoppers using mobile devices in-store, it is is disrupting how shoppers are shopping. This report by InReality shows what changes are occurring in retail.






© 2015, Access Intelligence, LLC. All rights reserved.