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Marketing ARCHIVE

Brands: Get in the Game or Get Played  Dec 10, 2014 11:55 AM By Mark Smith

Marketers, I’ve got news for you: Consumers are on to us. If it wasn’t bad enough that they’re constantly pulled in opposing directions – moving from device to device and channel to channel with essentially unlimited buying options – they’re now learning to beat us at our own games. brands need to get in the game or risk getting played. Here are five tips to get started.

What is Amazon Doing Now?  Dec 09, 2014 4:36 PM By Daniela Forte

Each week as my colleagues and I decide on a subject line for our newsletters, we come across at least one if not two Amazon-related articles.

Emailing Canada: Truths and Myths  Dec 09, 2014 1:54 PM By Patrick Gorman

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

Amazon Takes a Page from eBay with new “Make an Offer” Experience  Dec 09, 2014 10:28 AM By Daniela Forte

Amazon unveils new ‘Make an Offer” experience for sellers and customers. See what this means for the marketplace.

A Retail Brand That Rallies Customers – and Employees  Dec 08, 2014 1:44 PM By Jonathan Levitt

To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.

Affiliate Marketing Gets a $3.3 Billion Wake-Up Call  Dec 04, 2014 4:44 PM By Robert Glazer

When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?

Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.

ChannelAdvisor Customers’ Cyber Weekend Sales Grew 20.6%  Dec 04, 2014 12:00 PM By MCM Staff

Over Cyber Weekend. ChannelAdvisor customers grew their same store sales 23.8 percent on Amazon, 20.6 percent on eBay and 54.4 percent on third-party marketplaces.

Cyber Weekend Proves Mobile Commerce Has Arrived  Dec 03, 2014 12:58 PM By Tim Parry

Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.

Cyber Monday Still the King for eBags  Dec 02, 2014 3:17 PM By Tim Parry

Thanksgiving was a great day for eBags, and so was Black Friday. But eBags President and COO Rob Cassidy says Cyber Monday is still the king of cyber holidays. In this video, Cassidy talks about how eBags did this Cyber Weekend, and how he predicts the rest of the 2014 holiday season playing out.

How Consumer Life Stages Should Drive Marketing  Dec 02, 2014 1:39 PM By Paul Martecchini

Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.






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