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Marketing ARCHIVE

The Age of Authenticity: Retail Marketers Must Embrace UGC  Jun 24, 2016 1:14 PM By Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.

Disney + Intelligence:Using Big Data to Make it a Small World After All  Jun 24, 2016 11:26 AM By Maria Pergolino

The world, especially the marketing world, has become a little obsessed with data, and for good reason. While much of the possibilities are still in the realm of imagination, big data can be used to tell the customer story much more effectively than simple research and intuition.

Creating a Commerce-Enabled Community  Jun 24, 2016 11:11 AM By Carolyn Beal

As mobile and online shopping become increasing popular, all retailers are looking for ways to break down silos and provide a seamless digital experience. Retailers are having to move beyond the barriers to bridge in-store, online and the mobile experience.

Pet Lovers Driven to The Honest Kitchen with Refer-a-Friend App  Jun 24, 2016 10:08 AM By MCM Staff

The Honest Kitchen’s site traffic saw a significant boost in conversion when it began using Shop Socially’s refer-a-friend app. Visitors who saw the referral campaign on the site, referred the brand to their friends. Honest Kitchen saw referral traffic convert two times higher than normal. See how The Honest Kitchen benefited in other ways from using the refer-a-friend app.

How to Delight Customers with a Subscription Services Approach  Jun 22, 2016 12:16 PM By Daniela Forte

Are you thinking about using a subscription-based approach to drive sales and increase customer loyalty? There are several factors to consider with this type of business model in order achieve success with your brand. Take a look at how one brand is doing right for its subscribers.

Why Large Retailers Are Acquiring Flash Sale Sites  Jun 20, 2016 5:19 PM By Daniela Forte

Large retailers acquiring major flash sale sites are slowly becoming the norm in today’s retail landscape. See what acquiring major flash sale sites means for major retailers and their business model.

Mobile Marketing Best Practices:Targeting Brick-and-Mortar Shoppers  Jun 16, 2016 11:10 AM By Ted Dhanik

Approximately eight out of 10 shoppers use their mobile devices while shopping in-store. See why it is important to target your customers using mobile devices.

Mobile, Personalization, Relevance Key to Milennials at Steve Madden  Jun 16, 2016 11:05 AM By Mike O'Brien

Retailers need to have more of a mobile-first mentality, a high degree of personalization and a strong loyalty focus if they’re going to reach, engage and retain millennial shoppers, according to Mark Friedman, president of ecommerce for youth apparel firm Steve Madden. See what Friedman had to say to his IRCE audience about that plus omnichannel and technology integration.

Augusta Sportswear Increases Sales on Amazon  Jun 16, 2016 10:26 AM By MCM Staff

Augusta Sportswear is using ChannelAdvisor Marketplaces and the Repricer feature to enhance its marketplace business and stay competitive on Amazon. See what how this will benefit Augusta Sportswear.

What Multichannel Brands Need to Know About Ecommerce and Marketing  Jun 06, 2016 2:22 PM By Richard Magalik

Digital commerce and marketing have become even more intertwined and both will need to work more closely than ever to create a complete online shopping experience, see what needs to be done in order to make this a reality.






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