Marketing ARCHIVE

Demi Lovato Influences Cyber Monday Shoppers  Dec 01, 2015 1:23 PM By Daniela Forte

Several major online retailers and pop star Demi Lovato generated a lot of buzz around Cyber Monday. See how Twitter played a role.

The State of Social Shopping  Nov 30, 2015 12:06 PM By Daniela Forte

Social media platforms are rolling out new advertising and native shopping features as they vie for retail dollars. See which social media platforms are rolling out the latest features.

3 Ways Local Retailers Can Engage Last Minute Shoppers  Nov 30, 2015 11:15 AM By Susan Marshall

What does the holiday shopping season really look like? You might conjure images of densely packed stores and ransacked aisles; a pair of fathers grappling for the last must-have toy in stock; a mall Santa capping off a meandering line of parents and their children—many of whom are cycling through the full spectrum of emotional states. These images betray reality.

How To Mount the Most Successful Holiday Campaigns on Social Media Platforms  Nov 30, 2015 10:46 AM By Ruth Arber

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth as consumers become more comfortable purchasing on smartphones; in fact, mobile commerce sales are predicted to surge 32.2%. Many shoppers will rely on mobile access […]

Amazon’s Early Black Friday Brings 12% Rise in Traffic  Nov 25, 2015 10:28 AM By Tim Parry

The decision by Amazon to begin Black Friday discounts before November 27 has paid off with the online giant achieving a 12% rise in U.S. traffic, according to digital analytics firm, SimilarWeb.

Are You Ready for Black Friday?  Nov 24, 2015 1:54 PM By Chester Ritchie

With time at a premium, consider these 3 actions that can help your business take Black Friday in stride and start a successful shopping season.

5 Ways Retailers Can Reach Gen Z  Nov 24, 2015 12:18 PM By Samara Anderson

Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.

Achieving Profitable Fulfillment: 5 Questions to Consider  Nov 21, 2015 10:14 PM By Amitabh Kumar

What is an optimal order fulfillment strategy to deploy in your organization? Since we are not living in a world of infinite supply, this is an important question for every enterprise to consider, as the ramifications can be significant.

Week in Review: Is Black Friday’s Demise Over Exaggerated?  Nov 20, 2015 1:34 PM By MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

2015 Retail Trends Every Marketer Should Know  Nov 16, 2015 4:37 PM By Daniela Forte

By the end of 2015, 64% of all in-store sales will be influenced by digital. In 2014, mobile accounted for 57% of digitally influenced sales and 67% of consumers shopped across devices this year. See what other retail trends there are for 2015.

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