MULTICHANNEL MERCHANT » MARKETING
MarketingJul 21, 2016 11:26 AM By Greg Zakowicz
Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.
MarketingJul 07, 2016 4:05 PM By Mike O'Brien
After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.
MarketingJul 07, 2016 11:42 AM By Daniela Forte
This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.
MarketingJul 06, 2016 4:12 PM By Daniela Forte
In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.
MarketingJul 06, 2016 3:08 PM By Daniela Forte
When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.
MarketingJun 30, 2016 10:04 AM By Daniela Forte
Amazon announced its second annual Prime Day, set to take place on Tuesday, July 12. This year, the marketplace giant will offer more than 100,000 deals worldwide to Prime members. See what plans Amazon has in place.
MarketingJun 28, 2016 10:53 AM By Daniela Forte
There is a rise in multimedia obsession with the likes of Giphy and Facebook Messenger playing a major role in today’s retail environment. See how multimedia is flooding the internet in today’s retail environment.
MarketingJun 28, 2016 9:43 AM By Kathy Menis
The clock is already ticking for retailers to get their holiday strategies in place, there is only a few months for them to get everything ironed out before the rush begins. Here are some useful tips to get the ball rolling on holiday 2016.
MarketingJun 27, 2016 10:32 AM By Michael Thorne
We’re still a long way from the superintelligence of the future. But AI is on the rise, and it’s already driving change in retail and consumer businesses. See what ways artificial intelligence will benefit retail and ecommerce.
MarketingJun 24, 2016 1:14 PM By Pau Sabria
User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.