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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 04, 2015 11:07 AM By Kirsty Waller
Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.
MarketingAug 03, 2015 1:49 PM By Daniela Forte
There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.
MarketingAug 03, 2015 1:24 PM By Mike O'Brien
Fresh off its launch, Jet is betting that delivering savings by pulling out supply chain costs will lead to ultimate success in a space dominated by Amazon.
MarketingAug 03, 2015 10:45 AM By Deepa Sureka
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
MarketingAug 03, 2015 10:12 AM By Gary Lee
My fear is that if we’re not careful, history may repeat itself with beacons; we will see yet another marketing kitten-killer.
MarketingAug 02, 2015 9:24 AM By Tim Parry
And the latest shiny object is a shiny button: Amazon Dash allows Amazon Prime members to pay an additional $4.99 per product to buy that product from Amazon without lifting a finger… except for that finger the customer uses to press the Amazon Dash button.
MarketingJul 31, 2015 3:10 PM By Rob Gonzalez
Rich product content is a key element driving increased revenue, consumer trust and loyalty. Learn 5 ways it can help both brands and retailers win.
MarketingJul 31, 2015 12:17 PM By MCM Staff
eBay has pulled the plug on its eBay Now same-day delivery pilot programs, but is still exploring solutions that fit better with its 25 million sellers. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
MarketingJul 28, 2015 3:33 PM By Mike O'Brien
eBay has shut down its eBay Now same-day delivery service, as well as a pilot local delivery service in Brooklyn, NY, as expected growth never materialized.
MarketingJul 27, 2015 11:48 AM By Pini Yakuel
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
by Curt Barry
Posted 1 day ago
by Deepa Sureka
Posted 2 days ago
by James Smith
Posted 2 days ago