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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 27, 2014 4:29 PM By Daniela Forte
Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season.
MarketingOct 27, 2014 11:12 AM By Owen Shapiro
The press is full of trendy terms—Big Data, the Internet of Things, Digital Natives, Globalization, Social Media, etc.—that attempt to describe the complex technological and social changes that the world is currently experiencing. However, there is a danger in reducing complex social dynamics down to a few catchy buzzwords – trendy terms can act as intellectual shortcuts that fool people into thinking they understand these ideas when they really don’t.
MarketingOct 27, 2014 6:57 AM By Jim Davidson
A burnt turkey. A lump of coal. An ISP block. All of these can ruin your holidays faster than a nor’easter drops snow. Here are seven things you can do to minimize deliverability risks during the holidays, and keep consumers from blocking your emails.
MarketingOct 24, 2014 10:18 AM By Bart Heilbron
If the Watch does catch on, and creates a monopoly of the market as some have predicted, brands across the globe will need to step up to the challenge of the newest marketing channel – the wrist.
MarketingOct 20, 2014 12:19 PM By Jasmine Brown
ON DEMAND WEBINAR – As a retailer, you know you need to push your email marketing to the limits during the holiday season. But what can you do to avoid and recover from email deliverability woes?
MarketingOct 20, 2014 11:05 AM By Jonathan Levitt
The brands we love most seem to get attention for not trying to get attention. Don’t get me wrong – they market too – but they do it in a likeable way, instead of acting like narcissistic teenagers. They don’t treat humans like clicking machines.
MarketingOct 16, 2014 10:05 AM By Mike O'Brien
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
MarketingOct 15, 2014 9:52 AM By Mike O'Brien
Expanding a service it has offered here overseas, Amazon has launched same-day parcel pickup in the UK through its delivery partner Connect Group.
MarketingOct 14, 2014 9:40 AM By Michael DeSimone
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
MarketingOct 13, 2014 10:30 AM By Mike O'Brien
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
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by Jim Davidson
Posted 2 days ago