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MULTICHANNEL MERCHANT » MARKETING
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.
Personalization in retail has become so established that many retailers have embraced approaches that are good enough.
One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.
Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.
Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.
Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.
by Niko Lutkins
Posted 9 hours ago
by Liat Fuchs
Posted 1 day ago