Marketing ARCHIVE

The State of the Catalog is Healthy  Jul 15, 2015 1:38 PM By Daniela Forte

Today merchants are using catalogs for a myriad of reasons that range from establishing their brand awareness to driving consumers to the web and sell products. See what retailers are saying about the state of the catalog.

4 Tips for Driving Offline Sales from Online  Jul 13, 2015 12:20 PM By Manish Patel

Ads and content drive web traffic, but what drives customers to your store? These 4 tips will help you keep up with them and build offline sales.

Week in Review: Prime Day is Coming, Prime Day is Coming!  Jul 10, 2015 7:07 PM By MCM Staff

The biggest news this week was probably Amazon’s announcement that they would launch Prime Day… and that means a lot of speculation… Keep reading to find out more about Prime Day, and the wrap-up of the rest of this week’s news…

Why Prime Day Makes Perfect Sense for Amazon  Jul 07, 2015 11:23 AM By Daniela Forte

Why would Amazon launch its own shopping holiday? See why Prime Day makes perfect sense for this marketplace giant.

5 Tips for Rethinking Your Brand Identity  Jul 06, 2015 3:10 PM By Neal Kaiser

Nothing cuts through market clutter like a strong brand identity that customers understand and respond well to. Here are 5 steps to help you get there.

Week in Review: Trump Dumped Like a Cheap Suit  Jul 03, 2015 8:26 AM By MCM Staff

It’s not often that Presidential candidates make the pages of Multichannel Merchant. It’s also not often that Donald Trump follows through with his promise to run for President.

Gelb Music Sees Success with Ecommerce Focus  Jul 01, 2015 3:00 PM By Mike O'Brien

Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.

Mobile Drives Ecommerce Spending  Jul 01, 2015 1:05 PM By Daniela Forte

Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today. Launches New Online Catalog  Jun 30, 2015 3:39 PM By Daniela Forte has launched its 2015 summer art catalog. The new online catalog showcases a line of hand-painted fine art productions and is the latest addition to the retailer’s multiple online resources. See what the new catalog will mean for the company.

Week in Review: Confederate Flags Pulled After Sales Spikes  Jun 26, 2015 2:27 PM By MCM Staff

The controversy surrounding the Confederate flag spilled to ecommerce sites and shopping carts, as retailers scrambled to stop sales of the Confederate flag. Here’s more about that, and a look at the rest of this week’s news, commentary and events.

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