MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 04, 2016 5:08 PM By Daniela Forte
Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.
MarketingFeb 04, 2016 12:03 PM By MCM Staff
Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?
MarketingFeb 04, 2016 11:04 AM By MCM Staff
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
MarketingFeb 02, 2016 1:29 PM By Paul Kincaid-Smith
As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.
MarketingJan 28, 2016 3:04 PM By MCM Staff
It is probably not a coincidence that Amazon Payments and PayPal both announced record number of users following what’s been the most successful holiday season for mobile commerce.
MarketingJan 26, 2016 4:53 PM By Daniela Forte
Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.
MarketingJan 25, 2016 5:21 PM By Brenden Jenkins
When it comes to operations, every retailer, big or small, faces the same challenge: providing their in-store associates with the technology that gives them the opportunity to assist time-starved, information-rich consumers before they walk out the door to buy elsewhere.
MarketingJan 25, 2016 5:11 PM By Samir Addamine
In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.
MarketingJan 25, 2016 4:39 PM By Aliza Pollack
With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.
MarketingJan 21, 2016 2:52 PM By MCM Staff
After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for major appliance options on jcp.com.