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MULTICHANNEL MERCHANT » MARKETING
MarketingNov 12, 2015 11:23 AM By MCM Staff
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.
MarketingNov 11, 2015 2:50 PM By Daniela Forte
Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.
MarketingNov 09, 2015 4:51 PM By Susan Ganeshan
It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.
MarketingNov 09, 2015 4:39 PM By Theresa O'Neil
There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.
MarketingNov 05, 2015 11:18 AM By Daniela Forte
With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.
MarketingNov 04, 2015 5:19 PM By Meera Murthy
For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.
MarketingNov 03, 2015 3:52 PM By Adrien Nussenbaum
There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it.
MarketingNov 02, 2015 12:03 PM By Kevin Cundiff
The Holidays: the most wonderful time of year…especially for retailers. See Deloitte’s projections for holiday sales and what it could mean for your business.
MarketingNov 01, 2015 6:09 PM By Brian Heikes
By using SMS in a multichannel approach, brands couple the acceptance of SMS with app data on user behavior to deliver relevant reengagement messaging. Through the inclusion of SMS into their mobile app strategy, retail brands will enjoy additional consumer engagement, increased usage and higher sales and profits.
MarketingOct 30, 2015 2:23 PM By MCM Staff
Instead of shopping on Black Friday, outdoor clothing and equipment retailer REI wants its customers to #OptOutside. Won’t REI lose a lot of money? Probably not, and here’s why. Also, here’s a look at the news, commentary and events that shaped the direct-to-customer world last week.
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by Eric Best
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