Marketing ARCHIVE

Boost Your B2B Ecommerce Sales in 3 Easy Steps  Mar 04, 2014 10:44 PM By Steve Weber

The B2C online experience has been ahead of B2B in terms of experience and ease of shopping. But the winds are changing. This article outlines three steps you can take to boost your selling power and attract more B2B customers while still controlling costs.

It’s Here, It’s Here, the March 2014 Marketing & Ecommerce Guide  Mar 04, 2014 10:02 PM By Tim Parry

Multichannel Merchant’s March 2013 Marketing & Ecommerce Guide focuses on fraud and security, creating a global footprint and mastering mobile email. It also gives you a look at how to plan for Holiday 2014.

Utilizing Mobile Trends for Ecommerce Success  Mar 03, 2014 11:16 AM By Bernard Luthi

With smartphone penetration in the US at a little above 61%, and a third of all Americans using tablets one thing is clear: the trend for ecommerce success is its all about mobile.

JCPenney Makes a Commitment to Omnichannel  Feb 27, 2014 10:32 AM By Tim Parry

With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.

Netflix Spoofs Amazon Drones  Feb 26, 2014 11:52 AM By Erin Lynch

It turns out Amazon is not the only online merchant looking to get into drone fulfillment capabilities. Netflix, taking jabs at its streaming video competitor, has announced its own delivery service, “Drone 2 Home,” in a recent video mocking the futuristic service.

Solving the Local Search Puzzle  Feb 25, 2014 4:17 PM By Daniela Forte

Local search has grown increasingly important for both consumers and marketers, and even major players like Google recently made moves to position themselves for better success. With this in mind, Kenshoo released this infographic to help marketers solve the local search puzzle.

5 Ways Online Retailers Can Empower Frontline Customer Service Reps  Feb 24, 2014 11:37 AM By Chris Vodola

Every customer touchpoint gives you, the retailer, the opportunity to deliver a “wow” experience — one that keeps the customer coming back and telling their friends about the experience. Get back to basics with these five tactics for empowering your customer service employees while simultaneously ensuring your customers feel taken care of when they reach out for help.

Newegg Launches Canada Marketplace  Feb 24, 2014 11:32 AM By Daniela Forte

Newegg has expanded into Canada with promises to fuel the company’s growth. The Newegg Canada marketplace is looking to build long-term relationships with Canadian ecommerce sellers, and give them a sales channel to showcase their products.

Best Practices for Extending a Warm Subscriber Welcome  Feb 23, 2014 4:42 PM By Ross Kramer

A new email subscriber is eager to engage with you as soon as she welcomes you into her inbox, and your early interactions with her will set the tone for what you both hope will be a long relationship. A well-crafted series of welcome emails is crucial in meeting – and hopefully exceeding – her expectations.

7 Takeaways from IR Focus Orlando  Feb 23, 2014 10:51 AM By Tim Parry

IR Focus: Web Design + Mobile Commerce 2014 was held earlier this month in Orlando. Here are 7 takeawys from IR Focus sessions that you can use as you enhance and update your marketing campaigns and ecommerce sites.






© 2014, Access Intelligence, LLC. All rights reserved.