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MULTICHANNEL MERCHANT » MARKETING
Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.
Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The following tips will help you to make the most them.
As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.
At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.
Mark Vandegrift, director of business management for Channel Advisor, will talk about Amazon, eBay and Newegg and others based in other countries – Tmall, TradeMe, Mercado Libre during his session on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.
Sigma was trying to figure out how to appropriately educate consumers about its products while enhancing its brand’s credibility in an industry where visibly similar products can be different in functionality and product differentiation is a challenge.
Retailers and retail experts contacted by Multichannel Merchant were mixed in terms of the impact of the new Amazon Fire phone.
When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.
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by Aaron Beach
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by Eido Gal
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