Marketing ARCHIVE

Jesus Toast Not All Right By Amazon?  Dec 23, 2013 4:28 PM By MCM Staff

Vermont Novelty Toaster Corp. says that Amazon has withheld half its sales over the last two weeks while Amazon “reviews” its account. The Jesus toaster was the 32nd-best-selling toaster on Amazon this Christmas.

Video Puts a Human Face on Customer Service  Dec 20, 2013 2:40 PM By Dr. Melody King

Many online retailers are discovering the role video can play in enhancing their customer service program, while also helping reduce costs in this area. Here are five ways you can incorporate video into your website to strengthen your customer service, and avoid having small issues flare up into major PR and social media nightmares.

Cozy Up To Customers with Mobile Analytics  Dec 20, 2013 12:02 PM By Len Shneyeder

As consumers tap and swipe at the portable screens that command so much of their attention, they leave data fingerprints that reveal their wants and needs. Action analytics helps marketers read these data trails to better understand their customers and, ultimately, give them the best possible mobile experience.

The Big Picture Look of Selling in the Marketplace  Dec 20, 2013 11:48 AM By Daniela Forte

Thinking about selling on a marketplace like Amazon or eBay? Or are you doing so already? According to this infographic by Channel Advisor,

How Amazon Stole Christmas  Dec 19, 2013 11:02 AM By Erin Lynch

With Christmas right around the corner, shoppers are making a mad dash to ensure all their holiday shopping is complete and shipped before next week. And while ecommerce merchants are pulling out all the stops to try to grab shopper’s attention and dollars, many, if not all, are finding it tough to compete with Amazon.

FedEx Express Christmas Cut-off Date is Dec. 23  Dec 19, 2013 9:20 AM By MCM Staff

Procrastinators, take note—the last day to ship holiday packages via FedEx Express for delivery before Christmas in the United States is Monday, Dec. 23.

Shoppers Look for Best Holiday Deals in December  Dec 18, 2013 1:20 PM By MCM Staff

With six less shopping days between Thanksgiving and Christmas this year, 87% of shoppers said in a recent PriceGrabber survey that they will conduct most of their holiday shopping in December. Why? According to the survey, because that is when consumers believe they will find the best deals and discounts.

New Report Reveals Insights into Showrooming, Mobile Technology and Social Media  Dec 16, 2013 1:29 PM By Daniela Forte

The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.

Herschell Gordon Lewis’s Best and Worst Catalog Copy of 2013  Dec 16, 2013 12:34 PM By Herschell Gordon Lewis

To the catalogs Herschell Gordon Lewis criticizes here, he apologizes…but only for their unfortunate positioning. Except for this column—and probably despite this column—they probably can skirt their way into the arena of ongoing acceptance.

Amazon to Launch Pantry in 2014  Dec 16, 2013 11:38 AM By Daniela Forte

Amazon is working to expand its consumer packaged goods market and take on warehouse club stores like Costco and Walmart’s Sam’s Club with its new business the Pantry, according to a report by USA Today.






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