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Marketing ARCHIVE

Week in Review: Star Wars! Nothing But Star Wars!  Dec 18, 2015 3:13 PM By MCM Staff

A little Star Wars’d out lately? With “Star Wars: Episode VII” (AKA “Star Wars: The Force Awakens”) having its much hyped and anticipated opening today, everybody is trying to get in on the action. And this also means Multichannel Merchant’s inbox has been flooded this week with all sorts of Star Wars stats and pitches.

What’s In-Store for B2B Marketing in 2016  Dec 16, 2015 10:38 AM By Maria Pergolino

As another year wraps up, it’s time once again to turn our gaze towards the New Year… just kidding, over here at Apttus, our Q4 runs through January and there are still thousands of opportunities to pursue before we close the books on 2015.

How Buy Buttons Will Enable Social Commerce During the Holidays  Dec 14, 2015 2:26 PM By Missy Goss

Consumer adoption of buy buttons will likely increase as brands test social commerce for the holiday season. Let’s review how buy buttons compare across Facebook, Instagram, Google, Twitter, and Pinterest.

Week in Review: Will There Be Walmart Pay Evangelists in 2016?  Dec 11, 2015 1:16 PM By MCM Staff

Mobile payments gained more traction this week when Walmart announced Walmart Pay, which is being touted as a first by a major retailer.

Retailers Urge Congress to Reject Customs Bill If Without Online Sales Tax  Dec 10, 2015 3:45 PM By MCM Staff

The National Retail Federation today called on Congress to reject a customs reauthorization bill set for a vote this week unless it includes a provision allowing states to require online merchants to collect sales tax the same as local stores.

4 Key Pains for Poor Product Data  Dec 08, 2015 4:17 PM By Daniela Forte

Retailers are suffering from poor product data and they can’t find a cure. It is keeping shoppers from finding they’re looking for and retailers from generating higher revenue

The Current State of Consumer-Generated Content  Dec 08, 2015 11:54 AM By Sara Spivey

When was the last time you sought out someone’s opinion, either in-person or online, before making a purchase? A week? A day? Maybe even this morning?

Cracking the Gift Buyer Code  Dec 07, 2015 5:14 PM By Morgan Lynch

No matter the occasion, science has taught us that we feel a greater sense of happiness when we give gifts to others. But finding the right gift can be difficult and stressful.

Cyber Weekend Brings Significant Pageviews for Retailers  Dec 07, 2015 2:35 PM By Daniela Forte

There are notable increases in pageviews, unique visitors and impressions from Black Friday thought Cyber Monday. See what these were and how it helped retailers.

5 Things the Holidays Can Teach You about Personalization  Dec 07, 2015 11:28 AM By Jason Fordham

Initial reports indicating in-store sales were down this Black Friday, while accurate, don’t paint a full picture of the retail climate this holiday season.






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