Subscribe


 

Marketing ARCHIVE

Welcome Back, JCPenney Catalog  Jan 20, 2015 11:16 AM By Tim Parry

JCPenney said in 2009 that it was dropping catalogs because they had become a tool to browse merchandise before shopping online or in JCPenney stores.

5 Affiliate Marketing Trends for 2015  Jan 19, 2015 4:08 PM By Robert Glazer

Affiliate marketing has been evolving at a rapid pace for the last few years and this year looks like it will be no exception. This article identifies five trends that you should watch for in 2015 and some best practices to keep in mind as you develop your affiliate marketing strategy.

Email Marketing Compliance is Ever Changing  Jan 15, 2015 2:55 PM By James Koons

With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.

Consumers and Merchants Had a Cautious Holiday Season  Jan 11, 2015 9:42 AM By Tim Parry

Consumers were concerned about 2013 holiday season issues that kept last-minute deals from getting to their doorsteps.

How Web Personalization Drives Purchases and Post-Purchases  Jan 10, 2015 4:29 PM By Andy Zimmerman

Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.

The Federal Purchase Card: Still a Viable Procurement Method for B2B  Jan 10, 2015 4:06 PM By Mark Amtower

Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?

Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash  Jan 08, 2015 4:35 PM By Daniela Forte

Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.

Why Customers Prefer Online Shopping  Jan 06, 2015 5:11 PM By Daniela Forte

More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen.

Mobile Accounts for 45% of Holiday Ecommerce Traffic  Jan 06, 2015 4:50 PM By Daniela Forte

The holiday shopping season saw strong online and mobile sales with online sales up 13.9% year-over-year. See what other key metrics made an impact on the 2014 holiday season.

Merry Valentine’s Day! Holiday Strategies to Drive Valentines Sales  Jan 06, 2015 10:23 AM By Jim Davidson

Are you getting ready to help shoppers shop for Valentine’s Day? Shoppers have shifted already from gifts for under the tree to finding the perfect romantic gift for that special someone.






© 2015, Access Intelligence, LLC. All rights reserved.