MULTICHANNEL MERCHANT » MARKETING
MarketingJan 21, 2016 2:52 PM By MCM Staff
After more than 30 years, JCPenney decided to re-enter the appliance business when customer data showed that the vast majority of its shoppers own a home and are frequently searching for major appliance options on jcp.com.
MarketingJan 16, 2016 5:26 PM By Susan Wall
Do you want more synergy between your various sales channels? Are you looking to avoid cannibalizing sales from one channel to improve another? Do you want to take better advantage of your multichannel platform? Here are four ecommerce ideas to put at the top of your to-do list for 2016.
MarketingJan 13, 2016 2:34 PM By Garin Hobbs
For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.
MarketingJan 11, 2016 11:09 AM By Richard Jones
The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking.
MarketingJan 07, 2016 3:06 PM By MCM Staff
Despite all the doom and gloom news that came out of Macy’s, Inc. on Jan. 6, chairman and CEO Terry Lundgren said its omnichannel investments are paying off.
It’s hard to argue against that: In November and December, the company filled nearly 17 million online orders at macys.com and bloomingdales.com.
But Macy’s really has the same problem other omnichannel retailers are experiencing. They are sacrificing store-level salespeople at the expense of technology, and not finding a happy medium to make the omnichannel experience a positive one.
MarketingJan 07, 2016 1:28 PM By Zeke Hamdani
Generational gaps are nothing new. Baby boomers faced parents who didn’t understand the Beatles and then turned around to become frustrated by their slacker Gen X kids, who in turn had millennials who they now present with participation trophies.
MarketingDec 30, 2015 2:23 PM By Jim Davidson
With all of the attention on the magical marketing momentum of the holidays and the positive sales results, it can be easy to overlook some of the more mundane data that can actually help you find success in the new year. Here are four steps to analyze your acquisition efforts and build a program to rekindle the spark in 2016.
MarketingDec 22, 2015 5:10 PM By Matt Parsons
Marketers need to adapt their efforts to better reach centennials, today’s youngest and soon-to-be most powerful group of consumers. Here are some tips.
MarketingDec 22, 2015 4:46 PM By Kaysha Kalkofen
Staying up to date on digital marketing trends will provide savvy marketers significant competitive advantages. Here’s a guide to what to expect in 2016.
MarketingDec 21, 2015 2:26 PM By Chris Birkholm
With the holidays upon us, the clock is ticking through another deal-packed season of online commerce. Here are five last minute holiday marketing tips you can still launch on your site to amp up your online sales this holiday season.