Marketing ARCHIVE

Ecommerce & Marketing Trends: What Retailers Need to Know Now for 2014  Dec 11, 2013 10:55 AM By Ed Braswell

As we wrap up another year, merchants are now looking into what they can expect for 2014 in the ecommerce world. This article will look back at what was hot in 2013, and what merchants should focus on moving into 2014, including creating targeted, personalized and seamless shopping experience for consumers.

Omnichannel Crystal Ball: What’s Ahead in 2014?  Dec 10, 2013 2:39 PM By Jonathan Levitt

What will retail look like in 2014? Contributing writer Jonathan Levitt sees two major emerging trends occurring in the New Year: the rise of the ubiquitous shopper and wide-scale retail automation.

Sears Announces Its Separation from Lands’ End  Dec 10, 2013 12:01 PM By Daniela Forte

Sears Holdings Corp. announced its separation from its Lands’ End clothing business, according to a press release. Lands’ End Inc., filed a registration statement with the Securities and Exchange Commission on Dec. 6.

How Effective Promotions Affected Cyber Weekend Sales  Dec 06, 2013 4:34 PM By Tim Parry

Ecommerce sales grew considerably over the Thanksgiving and Cyber Monday weekend, and the channel itself took a bigger slice of the pie when compared to in-store revenues. In this video, Adobe Digital Index principal analyst Tamara Gaffney talks about some of the holiday sales trends to date.

Why Amazon Tops the ForeSee Experience Index  Dec 06, 2013 10:47 AM By Tim Parry

In this video interview, Foresee president and CEO Larry Freed says Amazon is doing just about everything right, which is why it tops the first ForeSee Experience Index.

Rakuten Saw Huge Jump in Visits Leading Up to Cyber Weekend  Dec 05, 2013 12:49 PM By Daniela Forte

Rakuten saw a huge jump in visits to its ecommerce site, the rise in consumer sales and traffic began Monday before Black Friday with a spike on Thanksgiving Day and an increase the morning of Black Friday, according to a press release.

Why Master Data Management Matters in 2014  Dec 04, 2013 1:00 PM By Christophe Marcant

As merchants continue to focus on improving customer loyalty moving into 2014, many are adopting Master Data Management technology in order to create a more rich and satisfying shopping experience across all channels. However, in order to achieve this and capitalize on peak buying seasons, retailers must gain greater control over product information and other master data in order to achieve omnichannel success.

Clearing Up the Confusion Between Omnichannel and Multichannel  Dec 04, 2013 11:25 AM By Eric Feinberg and JJ Cramer

The terms omnichannel and multichannel are more often than not used all too frequently and often interchangeably in the ecommerce world. However, have two completely different meanings. Here is a breakdown of what they mean and how you can use both, separately, to execute them flawlessly in order to create the best ecommerce brand.

Shopping Cart Recovery: What Top Retailers are Doing Right and Wrong  Dec 03, 2013 3:30 PM By Ross Kramer

The top merchants continue to improve on adopting best practices in their shopping cart recovery tactics, but Listrak says there are a surprising number who are clearly missing opportunities, and literally leaving money on the table.

5 Steps to a Successful Convenience Commerce Model  Dec 03, 2013 1:18 PM By Greg Alvo

For merchants wanting to implement a successful convenience commerce program, there are five ways to make it both convenient for customers and profitable for your business.






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