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Marketing ARCHIVE

Brands Missing Major Opportunities to Drive Mobile Engagement  May 20, 2014 11:22 AM By Daniela Forte

Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.

I Am the Unusual Millennial  May 20, 2014 10:43 AM By Daniela Forte

I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.

Social Media: The Final Stamp of Approval for Purchase Decisions  May 16, 2014 2:10 PM By Daniela Forte

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.

Shutterfly’s Major Email Mistake  May 15, 2014 6:00 PM By Daniela Forte

This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.

Kiehl’s Uses Targeted Personalization to Lift Revenues  May 15, 2014 3:36 PM By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

5 Ways your Business has to Change to Integrate Beacons  May 14, 2014 7:16 AM By Jonathan McKeever

Beacon technology is at the top of the list of next “big ideas” for merchants. But to make the most of location-specific campaigns and analytics, retailers have to change the way they think about customer engagement.

Genco Marketplace Re-Launches NoBetterDeal.com  May 13, 2014 10:59 AM By MCM Staff

Genco Marketplace re-launches its online direct-to-consumer store – NoBetterDeal.com. The new online store has enhancements that improve the user experience for bargain shoppers.

Why Not Pinterest?  May 09, 2014 2:06 PM By Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

ShopRunner Announces Partnership with Alibaba  May 08, 2014 10:49 AM By Daniela Forte

Fiona Dias, chief strategy officer for ShopRunner, told Forbes the partnership will launch at the end of the year, making it easier for consumers in China to buy American brands.

Amazon Launches Wearable Technology Store  May 07, 2014 11:54 AM By Daniela Forte

Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.






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