MULTICHANNEL MERCHANT » MARKETING
MarketingMay 04, 2016 10:35 AM By Mike O'Brien
Amid difficult days for apparel companies, embattled teen retailer Aeropostale as expected has filed for Chapter 11 bankruptcy protection, and plans to close 113 U.S. stores. It joins other recent companies including Sports Authority and Vestis Retail Group, owners of Sports Chalet, Eastern Mountain Sports and Bob’s Stores.
MarketingMay 02, 2016 3:17 PM By Caleb Hanson
As more and more Americans go mobile, it’s critical that marketers and interactive content creators understand what is and is not true of this platform and the content it hosts.
MarketingMay 02, 2016 3:15 PM By Chris Uriarte
While the changing environment for merchants, including mobile commerce and card not present (CNP) transactions, presents a number of payment fraud challenges, there are 5 that should take priority. Find out which ones you need to address now.
MarketingMay 02, 2016 2:30 PM By Jeffrey Soriano
When it comes to social media marketing, brands are getting personal. Gone are the days of heavy-handed campaigns that push advertising messages to widespread audiences.
MarketingMay 02, 2016 12:10 PM By James Van Arsdale III
Although marketers are getting closer to a completely seamless cross-channel experience for online shoppers, keeping tabs as they bounce between devices through the customer journey can still be difficult.
MarketingMay 02, 2016 11:40 AM By Cheryl Amaya
Fifty-six percent of businesses rely solely on Google Analytics (GA) to track their web metrics. And this isn’t just because it’s free. Here are the top insights Google Analytics won’t provide about your ecommerce site.
MarketingMay 02, 2016 11:25 AM By James Van Arsdale III
Swipe right to like. Swipe left to pass. This is the general basis of Tinder, the popular app that gamifies dating by asking users to swipe to approve or disapprove of a potential match. See how this may work for your ecommerce website.
MarketingMay 02, 2016 10:55 AM By Cheryl Amaya
Instagram announced it would change its algorithm to prioritize important posts, rather than continue to show images and videos in reverse chronological order like they have been since the app launched in 2010. See what this could mean for your brand.
MarketingApr 28, 2016 11:01 AM By MCM Staff
Kawasaki Motors Corp., U.S.A. has selected Kibo for a distributed order management solution to support its new customer-focused ecommerce platform.
MarketingApr 28, 2016 10:56 AM By Daniela Forte
1-800-Flowers announced it will offer customers the option to order floral gifts using Amazon Alexa on the Echo, Echo Bot, Amazon Tap and Fire TV, just in time for Mother’s Day. See how 1-800-Flowers.com will benefit from using Amazon Alexa.
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