Marketing ARCHIVE

How Marketers Are Abusing Emails  Nov 16, 2015 10:31 AM By Kurt Heinemann

Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.

You Decked the Halls, But the Shoppers Aren’t Coming  Nov 12, 2015 4:26 PM By Jim Davidson

The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?

Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season  Nov 12, 2015 12:02 PM By Cynthia Price

If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.

Print and Web Catalogs Drive Superior Results for Omnichannel Retailers  Nov 12, 2015 11:23 AM By MCM Staff

EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.

Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy  Nov 11, 2015 2:50 PM By Daniela Forte

Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.

How Customer Feedback Can Make or Break Your Black Friday  Nov 09, 2015 4:51 PM By Susan Ganeshan

It’s almost upon us—the most lucrative day of the year for many retailers. Black Friday is a competitive, high-stakes game. Find out how you can embrace customer feedback and provide a consistent omnichannel experience for your customer.

3 Ways to Make the Most of Customer Reviews  Nov 09, 2015 4:39 PM By Theresa O'Neil

There’s no doubt that ratings and reviews play a significant role in the consumer purchase process. Find out what role they can play in your ecommerce strategy.

Top 10 Visual Commerce Trends for 2016  Nov 05, 2015 11:18 AM By Daniela Forte

With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.

Don’t Be That Retailer on Cyber Monday  Nov 04, 2015 5:19 PM By Meera Murthy

For ecommerce marketers, preparing for the holidays is old hat. But, with November upon us and the unofficial start of the holiday season behind us, it’s time for some straight talk about Cyber Monday.

3 Ways Black Friday and Christmas Promotions Benefit from an Online Marketplace  Nov 03, 2015 3:52 PM By Adrien Nussenbaum

There is no reason why an online marketplace cannot be an integral part of Black Friday and Christmas promotions, nor indeed promotions at other times of the year. Here is how to best go about it.

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