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Marketing ARCHIVE

How Brands are Recognizing Breast Cancer Awareness Month  Oct 08, 2014 12:12 PM By Daniela Forte

Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.

Coach Launches New Mobile App  Oct 07, 2014 3:59 PM By Daniela Forte

Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.

Alibaba an Ecommerce Force to Be Reckoned With  Oct 07, 2014 11:58 AM By Mike O'Brien

Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.

The Amazon Buy Box – The Internet’s $80 Billion Button  Oct 07, 2014 8:16 AM By Mike O'Brien

So what can you do to improve your chances of winning the buy box? While Amazon looks at many variables, there are a few things merchants can do today to increase their chances of winning the buy box over the upcoming holiday period:

How Williams-Sonoma Finds Success in the Digital Age  Oct 06, 2014 11:02 AM By Daniela Forte

Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.

Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved  Sep 30, 2014 4:16 PM By Joe Colopy

This year marks Amazon’s 20th anniversary, and few can argue the company’s defining and revolutionary impact on commerce. So, as we reflect back on 20 years of Amazon and what lies ahead, what do commerce marketers need to consider in order to stay ahead of the competition?

How to Gain Ad-Traction this Holiday Season  Sep 24, 2014 3:42 PM By Daniela Forte

This holiday season retailers are being given the daunting task with attempting to reach consumers on multi-devices. Here are some insights in how to gain ad-traction during the busiest time of the year, according to this infographic by Adroit Digital.

Amazon Debuts #AmazonWishList on Twitter  Sep 24, 2014 10:17 AM By Tim Parry

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

Who is Derek Jeter Again?  Sep 24, 2014 10:09 AM By Daniela Forte

While the headline of this blog post claims I have no idea who Derek Jeter is, that is not completely true. I do in fact know who he is and why at the moment the world is all abuzz about him.

Making a Holiday Content List and Checking it Twice  Sep 22, 2014 11:39 AM By Lori Sternberg

The holidays will be here before we know it, but before time runs out you will want to make sure you can still leverage some strategic holiday magic to drive Santa-sized sales. Here is how you get a jump start on the holiday season.






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