Marketing ARCHIVE

Email Subject Lines and the The Law of Declining Significance  Jul 16, 2014 11:03 AM By Herschell Gordon Lewis

When creating an effective sales message, choose one key element your targets are most likely to regard as significant and subordinate the rest. Want that in more proletarian language? Laundry lists are weak selling weapons. Here’s more from Herschell Gordon Lewis on making email subject lines resonate with your customers.

How to Win the Amazon Buy Box Every Time  Jul 15, 2014 3:25 PM By Nathan Grimm

Is it really worth all the cost of adjusting distribution strategy, changing packaging, and monitoring third-party sellers just to maintain price and win the Amazon buy box? If your retail relationships are important, the answer is yes.

INFOGRAPHIC: The B2B Ecommerce Evolution  Jul 14, 2014 1:23 PM By MCM Staff

Make no mistake; the B2B ecommerce software market is even bigger than its more famous sibling, the B2C market, and independent software vendors stand to make big bucks selling to business and organizations of all kinds.

World Cup Brings Rise in Soccer, and Fùtebol, Searches  Jul 14, 2014 1:10 PM By MCM Staff

Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.

Email Acquisition Tactics That Actually Work  Jul 07, 2014 6:50 AM By Tim Parry

Although a healthy and growing email list is one of every email marketer’s top priorities, there are only a few acquisition tactics that are truly effective. The following tips will help you to make the most them.

Why SEO is your Frenemy  Jul 04, 2014 2:53 PM By Murtaza “Zeke” Hamdani

As frequently as SEO experts seem to cook up the latest tactics, search engines like Google change the algorithms by which they rank search results. Online retailers should pay most attention to the key principles that have withstood the test of time.

How to Plan and Execute a Global Search Campaign  Jul 03, 2014 11:46 AM By Mike O'Brien

At Growing Global, Greig Holbrook of OBAN Multilingual, will take a granular look at international search and conversion behavior market by market.

How To Grow Your Global Marketplace Revenues  Jul 01, 2014 3:52 PM By Daniela Forte

Mark Vandegrift, director of business management for Channel Advisor, will talk about Amazon, eBay and Newegg and others based in other countries – Tmall, TradeMe, Mercado Libre during his session on July 15 at Multichannel Merchant’s Growing Global conference in Long Beach, CA.

The Three Stages of Social Customer Service  Jun 30, 2014 10:38 AM By Mike O'Brien

A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.

Are Retailers Ready for Fast, Visual Mobile Ecommerce?  Jun 26, 2014 5:13 PM By Daniela Forte

Online retailers are actively pursuing the promise of m-commerce as more of the web continues to “go mobile.” The difficulty is satisfying the needs of mobile users. Instart Logic reveals in this infographic three sizable gaps between what etailers know works, and what they’re actually doing.






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