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Marketing ARCHIVE

Report Says Shoppers Prefer Purchasing on Smartphones Over Tablets  Apr 02, 2015 11:07 AM By Daniela Forte

As mobile devices continue to empower shoppers to buy when and where they choose, retailers work to create seamless shopping experiences. This report illustrates what shoppers today prefer when it comes to shopping.

Retailers Jump on April Fools’ Day Bandwagon  Apr 01, 2015 2:08 PM By Daniela Forte

Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.

Shoes.com Announces Rebranding  Mar 31, 2015 3:15 PM By Daniela Forte

Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.

What Amazon’s Pending Webstore Closure Means for Retailers  Mar 31, 2015 1:40 PM By Daniela Forte

Amazon announced it would shutter its Webstore in July 2016. Amazon Webstore, geared towards small business e-retailers, was launched in May 2010. See what this will mean for retailers using the Amazon Webstore platform.

Bow & Drape Creates Awareness through Social Media  Mar 31, 2015 10:59 AM By Daniela Forte

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.

3 Lessons Learned From Target’s Marketing Approach  Mar 26, 2015 12:51 PM By Paul Mandeville

Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.

What Does the Apple Watch Mean for Retail Marketers?  Mar 22, 2015 12:54 PM By Mollie Spilman

A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.

The Big (Data) Tension between Marketing and Privacy  Mar 22, 2015 12:35 PM By Siddharth Taparia

Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.

Bullpen Car, Stadium Sign, Available via Sotheby’s-eBay Auction  Mar 18, 2015 5:29 PM By Tim Parry

No joke – on April Fool’s Day, you can bid on the New York Mets Bullpen Car, thanks to an online auction partnership between Sotheby’s and eBay. Here’s a look at the partnership, and what other items will be available from more than 13 historic New York estates.

NEMOA Attendees Take Different Sides on Proposed MFA Legislation  Mar 18, 2015 11:54 AM By Daniela Forte

Attendees at NEMOA’s directxchange conference in Boston last week offered their reaction to the Marketplace Fairness Act, see what they had to say.






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