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MULTICHANNEL MERCHANT » MARKETING
Amazon unveils new ‘Make an Offer” experience for sellers and customers. See what this means for the marketplace.
To successfully operate in a competitive environment, retailers need to cultivate a brand that speaks to customers and employees. Here are ways to cultivate your brand that will speak to your customers and employees.
When the parent company of an affiliate network also buys one of the largest affiliates in the space, it raises a lot of red flags and also leads to an important question: Is an affiliate program and its data the property of the retailer, the affiliate and/or the network, and who can it be shared with?
Answering that question requires creating more transparency in the affiliate industry. For many retailers that means transitioning from Generation 1 to Generation 2 affiliate programs and ensuring that, first and foremost, their best interests are being represented.
Over Cyber Weekend. ChannelAdvisor customers grew their same store sales 23.8 percent on Amazon, 20.6 percent on eBay and 54.4 percent on third-party marketplaces.
Mobile commerce has arrived, and proved to be a game-changer this Cyber Weekend. Here’s a look at what drove shoppers to their smart phone, and a look at some retailers’ mobile commerce success stories.
Thanksgiving was a great day for eBags, and so was Black Friday. But eBags President and COO Rob Cassidy says Cyber Monday is still the king of cyber holidays. In this video, Cassidy talks about how eBags did this Cyber Weekend, and how he predicts the rest of the 2014 holiday season playing out.
Targeting consumers with the right message just as a new life stage begins is incredibly valuable. Here’s how you can construct accurate life stage segments with two essential requirements.
A look at my Yahoo inbox shows Cyber Sunday is the new Cyber Monday. Or that Cyber Monday is now a two-day event.
ChannelAdvisor says its clients Black Friday same store sales grew 26.9% year-over-year on eBay, and that’s at a faster pace than Amazon’s same store sales. Here’s a look at why eBay had such a solid Black Friday.
Overstockart.com is gearing up for the holiday season with a bunch of events and contests planned beginning Black Friday and Cyber Weekend. See what they are doing to get ready for the busiest time of the year.
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