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Marketing ARCHIVE

How Williams-Sonoma Finds Success in the Digital Age  Oct 06, 2014 11:02 AM By Daniela Forte

Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.

Amazon 20th Anniversary Shows How Ecommerce and Marketing Have Evolved  Sep 30, 2014 4:16 PM By Joe Colopy

This year marks Amazon’s 20th anniversary, and few can argue the company’s defining and revolutionary impact on commerce. So, as we reflect back on 20 years of Amazon and what lies ahead, what do commerce marketers need to consider in order to stay ahead of the competition?

How to Gain Ad-Traction this Holiday Season  Sep 24, 2014 3:42 PM By Daniela Forte

This holiday season retailers are being given the daunting task with attempting to reach consumers on multi-devices. Here are some insights in how to gain ad-traction during the busiest time of the year, according to this infographic by Adroit Digital.

Amazon Debuts #AmazonWishList on Twitter  Sep 24, 2014 10:17 AM By Tim Parry

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can simply add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

Who is Derek Jeter Again?  Sep 24, 2014 10:09 AM By Daniela Forte

While the headline of this blog post claims I have no idea who Derek Jeter is, that is not completely true. I do in fact know who he is and why at the moment the world is all abuzz about him.

Making a Holiday Content List and Checking it Twice  Sep 22, 2014 11:39 AM By Lori Sternberg

The holidays will be here before we know it, but before time runs out you will want to make sure you can still leverage some strategic holiday magic to drive Santa-sized sales. Here is how you get a jump start on the holiday season.

Click Fraud: A Multi-Billion Dollar Bot Problem  Sep 22, 2014 10:48 AM By Rami Essaid

While we have all heard about the horror stories of click fraud, an ecommerce company’s ad campaign suffers a malicious botnet invasion that drives CTR costing the company tens of thousands in dollars in click fraud with no offsetting revenue benefit, but what do we really know the impact of this invasion? Here is what you need to know about click fraud.

Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend  Sep 22, 2014 9:09 AM By Mike O'Brien

Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.

How the Cover of Cosmo Helped Me Build Meaningful, Lasting Customer Relationships  Sep 21, 2014 8:32 AM By Charles Benaiah

As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?

The Beauty of Browse Data  Sep 16, 2014 11:55 AM By Ross Kramer

On average, about 97% of the visitors to a retailer’s website leave without making a purchase. Of those, about 70% or so at least leave something in a shopping cart before abandoning, so merchants have the opportunity to remarket to them via email. But what about the others? That’s where browse data comes in.






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