MULTICHANNEL MERCHANT » MARKETING
In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill
Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking
In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and
Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48
Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.
Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer
In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign