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Marketing ARCHIVE

Gender bender: mixed-apparel buyers show slip  Jul 01, 2006 9:30 PM By Sherry Chiger

With 14.5 million 12-month buyers available for rental or exchange during the first quarter of 2006, mixed-gender apparel catalogs those selling clothes

MATCH GAME the packaging version  Jul 01, 2006 9:30 PM By Bennett Voyles

Matching a product with a box should be a simple task. After all, people have been sending things in corrugated cardboard for 116 years, and the entire

Benchmark: lists and circulation  Jul 01, 2006 9:30 PM By Sherry Chiger

There’s been a fair amount of tumult within the list industry recently. But neither consolidation among providers

Claiming your inheritance  Jul 01, 2006 9:30 PM By Liz Kislik

I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you

Inflation 101  Jul 01, 2006 9:30 PM By MCM staff

Increasing oil prices, upward wage pressures, higher interest rates, the rising yuan the effects of expanding inflation are impossible to avoid. But what

Integrating Core Competencies  Jul 01, 2006 9:30 PM By Jack Schmid

Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding

Paradise found  Jul 01, 2006 9:30 PM By Jim Tierney

The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,

E-commerce systems update  Jul 01, 2006 9:30 PM By Ernie Schell

When it comes to managing e-commerce, multichannel merchants have a wide variety of solutions to choose from. Options range from stand-alone e-commerce

Thoughts that count  Jul 01, 2006 9:30 PM By Sherry Chiger

As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.

E-mail Marketing Myth #4: E-mail Requires Innovation Independence  Jul 01, 2006 2:56 AM By Michael Della Penna

For many years e-mail marketers were an organization






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