Marketing ARCHIVE

Seeing signs of Santa  Nov 01, 2005 10:30 PM By Sherry Chiger

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill

Making Sense of Postal Logistics  Nov 01, 2005 10:30 PM By John Fischer

Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking

Best Bets for online acquisition and retention  Nov 01, 2005 10:30 PM By Polly Bickel Wong

In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and

Hanover Subsidiary Did Not Deceive: Appeals Court  Oct 20, 2005 5:10 AM By Ken Magill

Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48

Live from DMA05: Manage That Merchandise  Oct 19, 2005 11:03 PM By Melissa Dowling

Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.

A Smart Search for the Perfect Scare  Oct 19, 2005 8:55 PM By Brian Quinton

It

DMA Mandates E-mail Authentication  Oct 19, 2005 3:07 AM By MCM staff

The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.

Forecasting Profits  Oct 01, 2005 9:30 PM By Margery Weinstein

Selecting the merchandise that customers want to buy is fundamental to your business’s success. So is ordering the correct amount of that merchandise.

Taking Credit  Oct 01, 2005 9:30 PM By Margery Weinstein

Given the proliferation of credit cards and that so many consumers are already saddled with debt, you may wonder whether it’s worth your while to offer

Good calls for Wine Enthusiast  Oct 01, 2005 9:30 PM By Margery Weinstein

In July 2004, Elmsford, NY-based wine accessories cataloger The Wine Enthusiast tried something it had never done before: an outbound telemarketing campaign






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