Marketing ARCHIVE

Benchmark 2006 on E-commerce  May 01, 2006 9:30 PM By Sherry Chiger

We’ve all heard that it takes money to make money. That could be why respondents to this year’s Benchmark Survey on E-commerce are spending a mean 27%

Live from Direct Media Co-op: Rules of Co-op Database Engagement  Apr 27, 2006 5:50 AM By Sherry Chiger

White Plains, NY

Live from Direct Media Co-op: In Through Reiman’s Front Door  Apr 27, 2006 5:24 AM By Sherry Chiger

White Plains, NY

The Software Corner  Apr 26, 2006 10:57 PM By Ernie Schell

Ecometry Corp., a leading supplier of software for multichannel commerce, has expanded its partnership with Acquity Group to offer Ecometry

Speech-Enabled IVR: Money Maker or Money Pit?  Apr 25, 2006 10:22 PM By MCM staff

Speech-enabled interactive voice response (IVR) can reinforce your company

What 50 Years in Business Means for Insert Media  Apr 24, 2006 9:49 PM By Leon Henry

When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.

From Bricks to Clicks (and Back) with the Aid of Search  Apr 20, 2006 7:52 PM By Brian Quinton

Chicago

Shopping-Engine Feed Standardization Gets Cooking  Apr 20, 2006 7:44 PM By Brian Quinton

Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here

Live from the E-mail Authentication Summit: Classes of E-mail “Absolutely Inevitable”  Apr 20, 2006 5:32 AM By Ken Magill

Chicago–Different classes of e-mail are

Live from Deliverability Bootcamp: AOL to Implement Goodmail “Soon”  Apr 19, 2006 6:41 PM By Ken Magill

Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.






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