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Marketing ARCHIVE

Frederick’s of Hollywood to Merge with Movie Star  Dec 20, 2006 9:06 PM By Mark Del Franco

In a deal designed to lower sourcing costs and improve gross margins, women

Doctors Foster and Smith Plans Equine Line  Dec 20, 2006 8:45 PM By Heather Retzlaff

After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.

Guitar Center Not Buying Woodwind & Brasswind After All  Dec 20, 2006 8:28 PM By MCM staff

Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated

Golf Galaxy 3Q Loss Widens  Dec 20, 2006 8:09 PM By MCM staff

Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.

The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction  Dec 18, 2006 7:37 PM By Steve Schultz

How do you know when you have had too much data lately? By and large, we have come to believe that more is better

Don’t Be Shy About Making Conversational Marketing  Dec 18, 2006 7:28 PM By MCM staff

Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers

Survey: 60% of Merchants Say Direct Holiday Sales Are Up  Dec 15, 2006 4:33 AM By MCM staff

People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association

Taking Work and Waste Out of B-to-B Search Marketing  Dec 14, 2006 7:34 PM By Brian Quinton

(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up

Merchants Risk Holiday Crashes–Because They’re Cheap!  Dec 13, 2006 7:50 PM By Ken Magill

(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–

Five Costly Customer Satisfaction Myths and Misunderstandings  Dec 13, 2006 3:56 AM By Sheri Teodoru

Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,






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