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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 21, 2006 7:43 PM By Jim Coogan
The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.
MarketingAug 17, 2006 4:15 PM By Ken Magill
Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott
MarketingAug 16, 2006 11:41 PM By Ken Magill
The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
MarketingAug 16, 2006 5:55 AM By Sherry Chiger
The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between
MarketingAug 14, 2006 9:00 PM By MCM staff
It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.
MarketingAug 14, 2006 8:49 PM By Holly Haines
Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.
MarketingAug 09, 2006 8:22 PM By Ernie Schell
The Software Corner is a periodic feature of the O+F Advisor and is a round-up of the new and noteworthy from software industry guru Ernie Schell.
MarketingAug 07, 2006 8:57 PM By Caryn L. Gray
In the first installment of our four-part series, we discussed the evolution of prospecting solutions
MarketingAug 07, 2006 8:51 PM By MCM staff
It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.
MarketingAug 07, 2006 8:43 PM By Jim Coogan
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business