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Marketing ARCHIVE

Jingle Bells, PR Sells  Oct 04, 2006 2:47 AM By MCM staff

Starting in July and continuing through January is the

As Congress Adjourns, Postal Reform Stalls  Oct 03, 2006 12:54 AM By Mark Del Franco

Though legislators and mailers worked past midnight on Saturday night–the session adjourned at 12:25 a.m.– an agreement was not reached on a conference bill that resolved the differences between the Senate (S. 662) and House (H.R. 22) postal reform bills.

Web Analytics Put FootSmart a Step Ahead  Oct 03, 2006 12:12 AM By Brian Quinton

(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.

Storehouse Sale Pending  Oct 02, 2006 9:04 PM By MCM staff

Specialty home furnishings cataloger/retailer Storehouse announced last week it is looking for a new strategic partner after its parent company, Rowe Cos., filed for bankruptcy.

Show Me The Data: When Did You Last Talk To Your Customers?  Oct 02, 2006 7:46 PM By Bill Singleton

Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers

Segmenting and Tracking by Source Code  Oct 02, 2006 7:38 PM By Jim Coogan

Source codes teach us almost everything we need to know about catalog circulation.

Multichannel Campaigns: Making Your Data Useful  Oct 02, 2006 7:31 PM By MCM staff

Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.

Holiday Circulation Numbers On the Rise  Oct 02, 2006 7:28 PM By Tim Parry

‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.

Office Depot Buys Controlling Interest in Chinese Firm  Oct 02, 2006 4:10 AM By Jim Tierney

The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China

Sales Gain, Income Erosion for Neiman Marcus  Oct 02, 2006 3:54 AM By MCM staff

Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion






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