Operations Summit

Subscribe


 

Marketing ARCHIVE

Create Contact Strategies With The Right Stuff  Jun 19, 2006 9:46 PM By MCM staff

Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.

How to Interpret Contribution Analysis Data  Jun 19, 2006 9:25 PM By Tony Cox

One of the first steps in a contribution analysis is to combine information from your profit and loss statement with the end-of-season key code report you run from your mail order processing system. The number you need to derive from your P&L is what is commonly called the contribution margin (contribution to overhead or fixed operating expenses and profit).

Comailing and Cobinding: A Critical Consideration  Jun 12, 2006 7:02 AM By Stephen R. Lett

Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.

New Products  Jun 12, 2006 6:14 AM By MCM staff

Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …

A Look at the London DM Fair  Jun 07, 2006 11:02 PM By MCM staff

Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.

Differentiate Your Customer Base Adequately  Jun 03, 2006 12:22 AM By MCM staff

Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.

DMA’s Greco: Personal Data Not the Same as Marketing Data  Jun 03, 2006 12:15 AM By MCM staff

When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.

Animal magnetism  Jun 01, 2006 9:30 PM By Mark Del Franco

Alex Tabibi, chairman/CEO of Pets United, has a lofty goal: He wants his company to be the Wal-Mart of the Web. Unfortunately for him, Walmart.com is

Spoiled for choice  Jun 01, 2006 9:30 PM By John Fischer

Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and

NAME YOUR PRICE  Jun 01, 2006 9:30 PM By Curt Barry

It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel






© 2014, Access Intelligence, LLC. All rights reserved.