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MULTICHANNEL MERCHANT » MARKETING
MarketingDec 06, 2006 8:16 PM By Ken Magill
(Magilla Marketing) Ten years after embracing permission-based list building
MarketingDec 06, 2006 4:10 AM By Mark Del Franco
Cataloger/retailer Christian Book Distributors (CBD) has purchased Best to You, a catalog and online merchant of Christian-themed gifts.
MarketingDec 06, 2006 2:07 AM By Tim Parry
Tahitian Noni has been a direct seller of juices and other health and wellness products for 10 years, relying on home parties as its principal sales channel. But the company has now expanded into another direct channel: print catalogs.
MarketingDec 05, 2006 10:49 PM By Beth Negus Viveiros
(Chief Marketer) Before we even spoke with Cathy Fultineer, executive vice president, sales and marketing for Harry & David, we knew the answer to our first question.
MarketingDec 04, 2006 10:56 PM By Jim Coogan
What can a high-profit buyer remail do to boost your bottom line? Compare a circulation plan before and after adding a buyer remail. When you take the financials all the way down to the bottom line, you can see the dramatic change in profitability you can achieve.
MarketingDec 04, 2006 10:48 PM By Suaad Sait
Business-to-business marketing has become infinitely more complicated and less predictable in recent years. The intense cost-cutting measures and greater scrutiny that followed the 9/11 market setbacks mean companies of all sizes no longer purchase like they once did.
MarketingDec 04, 2006 10:40 PM By MCM staff
Your Website has become critical to your company’s success in generating business-to-business leads and closing sales
MarketingDec 04, 2006 10:31 PM By Bill Singleton
The experience I have had in meeting and working with several small- to medium-sized family run companies this year makes me question how objective they can be about their businesses.
MarketingDec 01, 2006 10:30 PM By Sherry Chiger
The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based
MarketingDec 01, 2006 10:30 PM By MCM staff
How would you like to be the person responsible for finding the fantasy gifts that appear in the annual Neiman Marcus Christmas Book? It may sound fun,
by Mike O'Brien
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