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Marketing ARCHIVE

Postal reform time line  Jan 01, 2007 10:30 PM By MCM staff

January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal

TIPS for home-party success  Jan 01, 2007 10:30 PM By MCM staff

The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable

Women’s apparel buyers return  Jan 01, 2007 10:30 PM By Sherry Chiger

After a bit of a lull, women’s apparel buyers got busy placing orders again. For the third quarter of 2006, the names of 33.3 million 12-month buyers

Still waiting for the holiday rush  Jan 01, 2007 10:30 PM By Sherry Chiger

As multichannel merchants entered the holiday shopping season in earnest, Catalog Tracker received 522 consumer catalogs in October. That’s up 26% from

THE 411 on PLM  Jan 01, 2007 10:30 PM By MCM staff

Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by

Upgrading the contact center  Jan 01, 2007 10:30 PM By Greg Anderson

Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support

Green beings  Jan 01, 2007 10:30 PM By Sherry Chiger

Around the time that the trade press was following the cliffhanger-worthy passage of the postal reform bill in Congress (see our coverage on page 7),

‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers  Jan 01, 2007 10:30 PM By Mark Del Franco

On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing

The Web keeps the party going  Jan 01, 2007 10:30 PM By Tim Parry

The Internet, which many thought would kill off the home-party channel, actually deserves some credit for saving the industry. E-commerce solutions offer

Recording customers in motion  Jan 01, 2007 10:30 PM By MCM staff

During the next five years, retail store sales are projected to grow by 2.4%. In contrast, e-commerce sales are expected to climb by 13%-14%. Equally






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