Marketing ARCHIVE

No more buyer’s Remorse  Mar 01, 2006 10:30 PM By MCM staff

It’s no secret that many of top multichannel merchants have created tremendous economic value through successful acquisition programs. For instance, Cornerstone

The goods on Goodmail  Mar 01, 2006 10:30 PM By Tim Parry

Richard Gingras says he suddenly knows what it feels like to be a politician or a celebrity. The cofounder/CEO of Goodmail Systems says he’s only trying

Referral Madness  Mar 01, 2006 10:30 PM By Ken Magill

As the cost of search engine marketing continues to rise, merchants are increasingly eyeing friends-and-family e-mail programs, in which customers receive

Minding our business  Mar 01, 2006 10:30 PM By MCM staff

The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention

High-Profile Placements  Mar 01, 2006 10:30 PM By Lisa C. Hahn

One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The

The Benefits of Making Customer Advocacy Job #1:Happy Customers  Feb 28, 2006 9:04 PM By Dr. Natalie Petouhoff

The manager of a multichannel contact center has one of the most difficult jobs on the planet. The manager knows that the critical juncture between a happy customer and one who

Four Ways to Turn Your Customer Service Center into a Profit Center  Feb 28, 2006 8:55 PM By Greg Gianforte

Customer service has always supported corporate growth by keeping customers happy and ensuring their ongoing loyalty. But the challenges of today’s business environment demand that customer service take advantage of its unique capabilities and opportunities to make a more substantial contribution to the top line.

The ABCs of “Click to Call”  Feb 28, 2006 8:52 PM By John Federman

Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate Web-to-phone connections between buyers and sellers through their local search ads. But what exactly is click-to-call, and what does it mean to you?

Six Short-Term Tactics to Hone Circulation  Feb 27, 2006 9:20 PM By Jim Coogan

Here are six database tactics to improve your circulation and results in the short term

Financial Reports: Guitar Center, J.C. Penney, Office Depot  Feb 18, 2006 2:17 AM By MCM staff

Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician






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