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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 16, 2006 5:55 AM By Sherry Chiger
The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between
MarketingAug 14, 2006 9:00 PM By MCM staff
It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.
MarketingAug 14, 2006 8:49 PM By Holly Haines
Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.
MarketingAug 09, 2006 8:22 PM By Ernie Schell
The Software Corner is a periodic feature of the O+F Advisor and is a round-up of the new and noteworthy from software industry guru Ernie Schell.
MarketingAug 07, 2006 8:57 PM By Caryn L. Gray
In the first installment of our four-part series, we discussed the evolution of prospecting solutions
MarketingAug 07, 2006 8:51 PM By MCM staff
It can be a big waste of money and time to market to someone who isn’t there to receive your message. It can also be costly to keep mailing or calling contacts who are not interested in what you have to offer. So it’s important to keep your database clean. Here’s a few suggestions on how to do it.
MarketingAug 07, 2006 8:43 PM By Jim Coogan
The daily sales flash provides the most actionable, statistically significant data to circulation managers and top management. It tells how the catalog business
MarketingAug 01, 2006 9:30 PM By Heather Retzlaff
The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots
MarketingAug 01, 2006 9:30 PM By Sherry Chiger
Wall Street pundits used to say, As General Motors goes, so goes the nation. Given GM’s fortunes of late, it’s a good thing the financial experts no longer
MarketingAug 01, 2006 9:30 PM By Tim Parry
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data