Marketing ARCHIVE

Neiman Marcus: Send a Loved One to Outer Space This Christmas  Oct 05, 2006 3:00 AM By Tim Parry

Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.

Online Marketers, Shoppers Getting a Jump on Holiday 2006  Oct 05, 2006 2:32 AM By Heather Retzlaff

Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association and comparison shopping Website Shopzilla,

Femail Creations Founder Launches Home-Party Business  Oct 04, 2006 2:55 AM By Tim Parry

Lisa Hammond is celebrating the 10th anniversary of her Femail Creations catalog–by launching a home-party business.

Jingle Bells, PR Sells  Oct 04, 2006 2:47 AM By MCM staff

Starting in July and continuing through January is the

As Congress Adjourns, Postal Reform Stalls  Oct 03, 2006 12:54 AM By Mark Del Franco

Though legislators and mailers worked past midnight on Saturday night–the session adjourned at 12:25 a.m.– an agreement was not reached on a conference bill that resolved the differences between the Senate (S. 662) and House (H.R. 22) postal reform bills.

Web Analytics Put FootSmart a Step Ahead  Oct 03, 2006 12:12 AM By Brian Quinton

(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.

Storehouse Sale Pending  Oct 02, 2006 9:04 PM By MCM staff

Specialty home furnishings cataloger/retailer Storehouse announced last week it is looking for a new strategic partner after its parent company, Rowe Cos., filed for bankruptcy.

Show Me The Data: When Did You Last Talk To Your Customers?  Oct 02, 2006 7:46 PM By Bill Singleton

Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers

Segmenting and Tracking by Source Code  Oct 02, 2006 7:38 PM By Jim Coogan

Source codes teach us almost everything we need to know about catalog circulation.

Multichannel Campaigns: Making Your Data Useful  Oct 02, 2006 7:31 PM By MCM staff

Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.

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