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Marketing ARCHIVE

Live from NEMOA: The End of the Big-Box Era?  Sep 22, 2006 4:04 AM By Jim Tierney

Saratoga Springs, NY–Paco Underhill, founder/managing director of New York-based research and consulting firm Envirosell, knows a thing or two about shopping trends. His agency scours all points of the globe

Socially Conscious Fair Indigo Catalog Hits Mailboxes  Sep 21, 2006 1:59 AM By Mark Del Franco

Four former Lands’ End executives have teamed together to create Fair Indigo, a multichannel apparel company with a socially conscious message.

Harry and David Holdings Ends Year Just Shy of $600 Million  Sep 21, 2006 1:52 AM By MCM staff

For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%

“Seeds of Passion” Propel Mount Horeb Mustard Museum  Sep 21, 2006 12:34 AM By Mark Del Franco

Mount Horeb Mustard Museum doesn’t have the resources of a Lands’ End or a J.C. Penney. But what the purveyor of

No Cause for Celebrations: Lillian Vernon Shutting Spin-off Business  Sep 20, 2006 12:51 AM By Jim Tierney

When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to

CDW Buys $390 Million IT Solutions Provider  Sep 19, 2006 5:10 PM By Jim Tierney

Computer reseller CDW Corp. has agreed to acquire Berbee Information Networks Corp., one of the country

Abacus: Traditional Mail Order Still Rules  Sep 18, 2006 7:45 PM By MCM staff

According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.

Calculating the Impact of Advanced Data Hygiene  Sep 18, 2006 7:40 PM By Jim Coogan

Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn

Investing the Right Amount in Prospecting  Sep 18, 2006 7:32 PM By Michelle Farabaugh

To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.

The Future of Insert Marketing, Part 2  Sep 18, 2006 7:22 PM By Leon Henry

Some thoughts and reflections on insert marketing






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