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Marketing ARCHIVE

LAKE CHAMPLAIN CHOCOLATES MOVING TO GREENER PASTURES  Nov 01, 2006 10:30 PM By Mark Del Franco

Lake Champlain Chocolates was scheduled in October to move its packaging, warehousing, and shipping divisions into a building down the street from its

Mavens of merchandise  Nov 01, 2006 10:30 PM By MCM staff

The real guts and glory of a multichannel commerce business lies in its merchandising mix. Whether a company sells computer software or industrial hardware,

Juggling Web AND Phone Contacts  Nov 01, 2006 10:30 PM By Curt Barry

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis

Waking the dormant  Nov 01, 2006 10:30 PM By Tim Parry

Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers

Cuddling Up to Comailing  Nov 01, 2006 10:30 PM By Jim Tierney

Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater

New life for Lillian  Nov 01, 2006 10:30 PM By Jim Tierney

In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his

CDW buys its way into IT services market  Nov 01, 2006 10:30 PM By Jim Tierney

For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1

S&S helping curb kid obesity  Nov 01, 2006 10:30 PM By Mark Del Franco

There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every

Naturalizer’s brand makeover lifts sales  Nov 01, 2006 10:30 PM By Heather Retzlaff

One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of

NEW CATALOGS  Nov 01, 2006 10:30 PM By MCM staff

The Y Catalog The desire to bring awareness to the notion of seva, or the spirit of service, inspired the launch of the Y Catalog of yoga products in






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