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Marketing ARCHIVE

Guitar Center sells online at last  Nov 01, 2006 10:30 PM By Jim Tierney

Although Guitar Center has had a Website since 1995, visitors could not buy product from the site. But in late June the Westlake Village, CA-based retailer

S&S helping curb kid obesity  Nov 01, 2006 10:30 PM By Mark Del Franco

There’s no question that childhood obesity is a growing problem in the U.S.: According to a 2003 study for the Centers for Disease Control (CDC), every

CDW buys its way into IT services market  Nov 01, 2006 10:30 PM By Jim Tierney

For computer reseller CDW Corp., 2005 was a record-setting year in a variety of fiscal categories, including sales ($6.29 billion) and net income ($272.1

Fair Indigo catalog hits the mail  Nov 01, 2006 10:30 PM By Mark Del Franco

Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling

Some question May 6 postal increase date  Nov 01, 2006 10:30 PM By Mark Del Franco

Postmaster General Jack Potter said on Sept. 20 that he expects the new postal rates to take effect on May 6, 2007. But some observers say that, given

Naturalizer’s brand makeover lifts sales  Nov 01, 2006 10:30 PM By Heather Retzlaff

One look at the revamped Naturalizer catalog and it’s clear that these are not your mother’s Naturalizers. The St. Louis-based manufacturer/merchant of

LAKE CHAMPLAIN CHOCOLATES MOVING TO GREENER PASTURES  Nov 01, 2006 10:30 PM By Mark Del Franco

Lake Champlain Chocolates was scheduled in October to move its packaging, warehousing, and shipping divisions into a building down the street from its

Caught in the Net  Nov 01, 2006 10:30 PM By Heather Retzlaff

A year after launching a Website selling its outdoor sporting gear and clothing in 1996, Recreational Equipment Inc. (REI) installed Internet kiosks in

Creativity Comes Alive  Nov 01, 2006 10:30 PM By Andrea Syverson

The words of the author/theologian/educator/civil-rights leader Howard Thurman stopped me in my tracks: Don’t ask yourself what the world needs. Ask yourself

Cuddling Up to Comailing  Nov 01, 2006 10:30 PM By Jim Tierney

Like most everyone else, catalog companies are always looking for ways to cut costs. And now, with the pending postal rate increase, there’s a greater






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