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Marketing ARCHIVE

Brookstone Launches Invitation-Only Loyalty Program  Nov 22, 2006 2:00 AM By Tim Parry

Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.

International Spy Museum Gets Small to Stand Tall  Nov 22, 2006 1:40 AM By Heather Retzlaff

The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6

Last Call for Pre-Black Friday Predictions  Nov 21, 2006 11:19 PM By MCM staff

The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.

Kathy Van Zeeland, eBags Partner on Catalog  Nov 21, 2006 10:05 PM By Heather Retzlaff

Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based

Your List Is in Danger of Being Poisoned  Nov 21, 2006 9:50 PM By Ken Magill

(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.

Big Reorg for BabyUniverse  Nov 21, 2006 9:40 PM By MCM staff

BabyUniverse, a Jupiter, FL-based Internet content, commerce, and new media company for the pregnancy, baby, and toddler market, recently announced several changes to its organizational structure.

Multichannel Campaigns: Executing On Your Data  Nov 20, 2006 9:04 PM By MCM staff

In our five-step data optimization process, we

Gift Recipients and Ship-tos Provide January Sales Opportunity  Nov 20, 2006 9:01 PM By Michelle Farabaugh

The holiday season is here and holiday orders are starting to flow in. Gift orders will continue to increase over the next three or four weeks as we approach the shipping cutoff for Christmas. It is important to make sure ship-tos and gift recipients are tracked and added to the marketing plan for January/February to leverage the potential new customer.

Applying New Marketing Fundamentals in the Internet Era  Nov 20, 2006 8:24 PM By Guy Maser

Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers.

The 10 Days of Christmas: Maximizing Holiday Sales Dec. 15-25  Nov 20, 2006 6:30 PM By MCM staff

By now, the holidays are in full swing, and so are seasonal sales on your Web site. But this is no time to sit back and watch the revenues accumulate. With the holidays representing 20 percent of annual online sales, it’s crucial to capitalize on every opportunity to maximize conversions and revenues.






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