Marketing ARCHIVE

Live from ECMOD: E-mail Marketing and the Big Bounce  Nov 27, 2005 7:49 PM By Melissa Dowling

When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,

Free Google Service Helps Watch Your Words  Nov 22, 2005 10:58 PM By Brian Quinton

There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.

Financial Reports: Staples, Penney, School Specialty, and More  Nov 17, 2005 2:47 AM By MCM staff

Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.

Michigan E-Mail Registry to Go Live Next Week  Nov 04, 2005 7:51 PM By Ken Magill

After a three-month delay, Michigan

Making non-catalog lists work  Nov 01, 2005 10:30 PM By Mark Del Franco

Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger

Best Bets for online acquisition and retention  Nov 01, 2005 10:30 PM By Polly Bickel Wong

In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and

Calling out  Nov 01, 2005 10:30 PM By MCM staff

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in

Making Sense of Postal Logistics  Nov 01, 2005 10:30 PM By John Fischer

Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking

Seeing signs of Santa  Nov 01, 2005 10:30 PM By Sherry Chiger

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill

Follow the service leader  Nov 01, 2005 10:30 PM By Liz Kislik

Customers should never have to work to get service. They shouldn’t be obligated to know their customer numbers or item numbers before they can enjoy the






© 2014, Access Intelligence, LLC. All rights reserved.