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Marketing ARCHIVE

Growth spurt for kids’ market  Dec 01, 2006 10:30 PM By Sherry Chiger

The baby boomers are all grown up, but that’s not stopping them and their offspring from buying children’s merchandise via mail. According to New York-based

Sometimes a fantasy  Dec 01, 2006 10:30 PM By MCM staff

How would you like to be the person responsible for finding the fantasy gifts that appear in the annual Neiman Marcus Christmas Book? It may sound fun,

Waiting with an open mailbox  Dec 01, 2006 10:30 PM By Sherry Chiger

Surveys and studies consistently show that print catalogs are one of the most effective ways of driving Web sales. But judging from the Catalog Tracker

FORWARD MARCH  Dec 01, 2006 10:30 PM By MCM staff

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of

Double the deals  Dec 01, 2006 10:30 PM By Jim Tierney

Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last

Critical issues and trends  Dec 01, 2006 10:30 PM By Sherry Chiger

At first glance, the financial picture for the respondents to Multichannel Merchant’s Benchmark Survey on Critical Issues and Trends looks rosy. Seventy-one

R.R. Donnelley’s DOMINATION  Dec 01, 2006 10:30 PM By Jim Tierney

The Oct. 31 announcement that printer R.R. Donnelley & Sons had agreed to acquire competitor Banta Corp. had some industry watchers unsure whether to

Transcat transformed by turnaround  Dec 01, 2006 10:30 PM By Jim Tierney

Just four years ago, test, measurement, and calibration instruments distributor Transcat reported a net loss of $6.6 million. Since then, the Rochester,

Insert Media: Not Just an Alternative  Dec 01, 2006 10:30 PM By Tim Parry

It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and

Plow & Hearth’s new city address  Dec 01, 2006 10:30 PM By Jim Tierney

Having established its niche as a seller of country living products, Plow & Hearth is now going after city slickers. The Madison, VA-based cataloger/retailer






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