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Marketing ARCHIVE

Collegiate Pacific to Purchase Remaining Sport Supply Shares…Again  Sep 22, 2006 4:07 AM By MCM staff

If at first you don’t succeed, try again. That’s what Collegiate Pacific intends to do by offering once again to acquire the remaining shares of Sport Supply Group it does not currently own

Live from NEMOA: The End of the Big-Box Era?  Sep 22, 2006 4:04 AM By Jim Tierney

Saratoga Springs, NY–Paco Underhill, founder/managing director of New York-based research and consulting firm Envirosell, knows a thing or two about shopping trends. His agency scours all points of the globe

Socially Conscious Fair Indigo Catalog Hits Mailboxes  Sep 21, 2006 1:59 AM By Mark Del Franco

Four former Lands’ End executives have teamed together to create Fair Indigo, a multichannel apparel company with a socially conscious message.

Harry and David Holdings Ends Year Just Shy of $600 Million  Sep 21, 2006 1:52 AM By MCM staff

For the fiscal year ended June 24, food and horticulture merchant Harry and David Holdings posted revenue of $598.2 million, up nearly 6%

“Seeds of Passion” Propel Mount Horeb Mustard Museum  Sep 21, 2006 12:34 AM By Mark Del Franco

Mount Horeb Mustard Museum doesn’t have the resources of a Lands’ End or a J.C. Penney. But what the purveyor of

No Cause for Celebrations: Lillian Vernon Shutting Spin-off Business  Sep 20, 2006 12:51 AM By Jim Tierney

When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to

CDW Buys $390 Million IT Solutions Provider  Sep 19, 2006 5:10 PM By Jim Tierney

Computer reseller CDW Corp. has agreed to acquire Berbee Information Networks Corp., one of the country

Abacus: Traditional Mail Order Still Rules  Sep 18, 2006 7:45 PM By MCM staff

According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.

Calculating the Impact of Advanced Data Hygiene  Sep 18, 2006 7:40 PM By Jim Coogan

Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn

Investing the Right Amount in Prospecting  Sep 18, 2006 7:32 PM By Michelle Farabaugh

To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.






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