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Marketing ARCHIVE

The C is for channel  Feb 01, 2006 10:30 PM By Mark Del Franco

For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according

Gardening sector in bloom  Feb 01, 2006 10:30 PM By Sherry Chiger

It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based

TECHNOLOGY UPDATE  Feb 01, 2006 10:30 PM By Barbara Arnn

It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with

HAVE YOU HEARD ABOUT WORD OF MOUTH?  Feb 01, 2006 10:30 PM By Brian Santo

As any author with a book plugged by Oprah can tell you, word of mouth (WOM) can be a wonderful thing. Not only does it cost virtually nothing, but it

Worldwide via the Web  Feb 01, 2006 10:30 PM By Jim Okamura

This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting

GLORY IS IN THE DETAILS  Feb 01, 2006 10:30 PM By Andrea Syverson

Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.

Contact Center Tech: Diversity in Motion  Jan 31, 2006 7:48 PM By Barbara Arnn

The actual range of products included in the phrase

The Case of the Missing Customer  Jan 23, 2006 9:55 PM By Debra Ellis

Key metrics such as attrition and acquisition rates are great performance indicators. Unfortunately, they do not identify specific customers and their value to your business. Find out what it takes to bring your missing customers back from the dead.

Consumers Increasingly Hitting “This Is Spam” Button  Jan 18, 2006 8:16 PM By Ken Magill

Rather than unsubscribing from the lists of e-mailers from whom they no longer want to hear, consumers say they have dramatically increased their use of the

Integrating Data: Tough but Necessary  Jan 17, 2006 5:43 PM By MCM staff

Proper integration of pertinent marketing data for effective and efficient direct marketing campaigns is essential, not only to the success of each campaign but also to the ongoing viability of your company






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