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Marketing ARCHIVE

The Experience Equation  Dec 01, 2006 10:30 PM By Lois Boyle

Do you remember the last time you really enjoyed an in-store shopping experience? Most likely the store sold items that held your interest, fulfilled

Plow & Hearth’s new city address  Dec 01, 2006 10:30 PM By Jim Tierney

Having established its niche as a seller of country living products, Plow & Hearth is now going after city slickers. The Madison, VA-based cataloger/retailer

Gone to the Dogs  Dec 01, 2006 10:30 PM By Sherry Chiger

In honor of the holidays, and as a break from all the M&A news (R.R. Donnelley buying Banta, infoUSA buying Rubin Response, Golden Gate buying everyone

Big Deal: Eddie Bauer and Golden Gate  Dec 01, 2006 10:30 PM By Mark Del Franco

Golden Gate Capital and Sun Capital on Nov. 13 agreed to buy $1.75 billion cataloger/retailer Eddie Bauer for $614 million

Sometimes a fantasy  Dec 01, 2006 10:30 PM By MCM staff

How would you like to be the person responsible for finding the fantasy gifts that appear in the annual Neiman Marcus Christmas Book? It may sound fun,

FORWARD MARCH  Dec 01, 2006 10:30 PM By MCM staff

The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of

Fingerhut finds its way to Today’s Home  Dec 01, 2006 10:30 PM By Heather Retzlaff

Fingerhut introduced Today’s Home, a ” home furnishings and housewares catalog in September.

Double the deals  Dec 01, 2006 10:30 PM By Jim Tierney

Sixteen mergers and acquisitions took place during the third quarter, double the number of transactions that occurred during the third quarter of last

A peek under the covers  Dec 01, 2006 10:30 PM By Herschell Gordon Lewis

Have you noticed a peculiar mini-movement among some catalogs: a cover illustration totally unrelated to what’s for sale inside? Hmmm. Trying to analyze

November Sales Roundup  Dec 01, 2006 3:09 AM By MCM staff

With Christmas just around the corner, most of the six publicly traded companies tracked by MULTICHANNEL MERCHANT performed well in November






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