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MULTICHANNEL MERCHANT » MARKETING
MarketingJun 19, 2006 9:46 PM By MCM staff
Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.
MarketingJun 19, 2006 9:25 PM By Tony Cox
One of the first steps in a contribution analysis is to combine information from your profit and loss statement with the end-of-season key code report you run from your mail order processing system. The number you need to derive from your P&L is what is commonly called the contribution margin (contribution to overhead or fixed operating expenses and profit).
MarketingJun 12, 2006 7:02 AM By Stephen R. Lett
Comailing is the process of merging catalogs that have already been bound into one mail stream. Cobinding occurs during the bindery process as the catalogs are being bound so that catalogs sharing the same trim size can be comingled into the same mail stream.
MarketingJun 12, 2006 6:14 AM By MCM staff
Glen Ellyn, IL-based direct marketing service provider GlaserDirect has introduced B2BPredictor, a profiling and data-enhancement tool for business-to-business marketers. The company says B2BPredictor builds on traditional profiling efforts by measuring …
MarketingJun 07, 2006 11:02 PM By MCM staff
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
MarketingJun 03, 2006 12:22 AM By MCM staff
Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
MarketingJun 03, 2006 12:15 AM By MCM staff
When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.
MarketingJun 01, 2006 9:30 PM By Mark Del Franco
Alex Tabibi, chairman/CEO of Pets United, has a lofty goal: He wants his company to be the Wal-Mart of the Web. Unfortunately for him, Walmart.com is
MarketingJun 01, 2006 9:30 PM By John Fischer
Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and
MarketingJun 01, 2006 9:30 PM By Curt Barry
It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel
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by Jim Davidson
Posted 2 days ago