Marketing ARCHIVE

Critics’ Choice  Apr 01, 2005 10:30 PM By MCM staff

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you

Cable Access  Apr 01, 2005 10:30 PM By Mark Del Franco

Will The Garnet Hill Hour be sandwiched between Rug Gallery and Gold Wardrobing on cable-TV shopping network HSN’s prime-time schedule? Perhaps, once

OPERATIONS  Apr 01, 2005 10:30 PM By Sherry Chiger

Nowhere is the effect of the Internet on the industry clearer than when looking at how orders are received. The respondents to this year’s Catalog Age

Hardly a gangbuster quarter  Apr 01, 2005 10:30 PM By Mark Del Franco

Half of the 14 publicly traded business-to-business and computer merchants tracked by Catalog Age ended 2004 with a stronger fourth-quarter bottom line

A hire authority  Apr 01, 2005 10:30 PM By Liz Kislik

Hiring the right person is the first step to successful employee retention. So although the day-to-day challenges and crises of running your business

To keep growing, Sharper Image prunes  Apr 01, 2005 10:30 PM By Margery Weinstein

Sharper Image Corp. has had a great run: For nine of the 10 past years, the San Francisco-based manufacturer/marketer of high-tech gifts enjoyed sales

Live from NEMOA: Lego Builds Brand Brick by Brick  Mar 31, 2005 4:49 AM By Margery Weinstein

Staying true to its mission of providing creative, confidence-building toys for children while continuing to expand its number of customer touch points has been integral to the success of Enfield, CT-based Lego,

Integrate for Improved Prospecting  Mar 21, 2005 11:11 PM By MCM staff

So many media, so little time (and money): That seems to be the mantra of multichannel marketers. In deciding which media will provide the greatest return on investment,

2004 a Record Year for DM Deals  Mar 15, 2005 6:01 AM By Mark Del Franco

Mergers and acquisitions activity within the direct marketing industry was at a record high last year, according to New York-based investment banking firm Petsky Prunier. The firm tallied 550 transactions in 2004 among direct marketing, marketing service, and marketing technology companies

DMA Publishes Updated Statistical Resources  Mar 10, 2005 4:01 AM By Jeff Morris

The Direct Marketing Association (DMA) has released two books that are absolutely chock full of facts, figures and information that is essential to plan the future of a direct marketing operation. The DMA 2004 Statistical Fact Book brings together projections, statistics, and trends from over 65 leading research sources. The DMA State of the Catalog/Interactive Industry Report 2004, meanwhile, combines the resources of the DMA and Catalog Age research groups.






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