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MULTICHANNEL MERCHANT » MARKETING
MarketingNov 06, 2006 10:37 PM By Bill Singleton
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
MarketingNov 06, 2006 10:19 PM By Jim Coogan
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
MarketingNov 06, 2006 8:22 PM By MCM staff
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.
MarketingNov 03, 2006 7:36 PM By MCM staff
If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas.
MarketingNov 03, 2006 7:27 PM By MCM staff
Medical, dental, and veterinary supplier Henry Schein enjoyed double-digit growth during the third quarter, but income at cataloger/retailer Cabela’s slid despite record revenue.
MarketingNov 02, 2006 3:59 AM By Jim Tierney
Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.
MarketingNov 02, 2006 3:04 AM By MCM staff
Cataloger/retailer Golfsmith keeps fiscal matters neatly on the fairway for the third quarter, while gifts merchant RedEnvelope received a top-line gift of its own
MarketingNov 01, 2006 10:30 PM By Tim Parry
Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers
MarketingNov 01, 2006 10:30 PM By Jim Tierney
In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his
MarketingNov 01, 2006 10:30 PM By Mark Del Franco
Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling
Posted 2 days ago
by Zeke Hamdani
Posted 4 days ago