Marketing ARCHIVE

Michigan E-Mail Registry to Go Live Next Week  Nov 04, 2005 7:51 PM By Ken Magill

After a three-month delay, Michigan

Follow the service leader  Nov 01, 2005 10:30 PM By Liz Kislik

Customers should never have to work to get service. They shouldn’t be obligated to know their customer numbers or item numbers before they can enjoy the

MERCHANDISING  Nov 01, 2005 10:30 PM By Heather Retzlaff

The world is a merchant’s oyster, according to respondents of Multichannel Merchant’s 2005 Benchmark Report on Merchandising. Sixty-nine percent of respondents

Selling to Seniors  Nov 01, 2005 10:30 PM By MCM staff

About 12.4% of the U.S. population or some 35 million people are now age 65 and older, according to the U.S. Census Bureau. By 2020, that population is

Making non-catalog lists work  Nov 01, 2005 10:30 PM By Mark Del Franco

Catalogers have traditionally shied away from nonresponse lists publication subscriber files, donor files, compiled files. If a gardening supply cataloger

Best Bets for online acquisition and retention  Nov 01, 2005 10:30 PM By Polly Bickel Wong

In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and

Calling out  Nov 01, 2005 10:30 PM By MCM staff

Since its inception in 1997, corporate intranet software provider Mindbridge has grown at double-digit rates annually; it will hit about $5 million in

Making Sense of Postal Logistics  Nov 01, 2005 10:30 PM By John Fischer

Postal logistics is one of those pieces of jargon that people toss around a lot but can’t necessarily define. Generally speaking, it’s a matter of picking

Seeing signs of Santa  Nov 01, 2005 10:30 PM By Sherry Chiger

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill

Hanover Subsidiary Did Not Deceive: Appeals Court  Oct 20, 2005 5:10 AM By Ken Magill

Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48






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