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Marketing ARCHIVE

Show Me The Data: Marketing To the Infrequent Buyer  Nov 06, 2006 10:37 PM By Bill Singleton

You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.

Keeping Your Circulation Healthy  Nov 06, 2006 10:19 PM By Jim Coogan

Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.

Top 10 E-commerce Tests for the Holiday Season  Nov 06, 2006 8:22 PM By MCM staff

In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.

October Sales Roundup  Nov 03, 2006 7:36 PM By MCM staff

If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas.

Financial Reports: Schein, Cabela’s  Nov 03, 2006 7:27 PM By MCM staff

Medical, dental, and veterinary supplier Henry Schein enjoyed double-digit growth during the third quarter, but income at cataloger/retailer Cabela’s slid despite record revenue.

R.R. Donnelley to Buy Banta for $1.3 Billion  Nov 02, 2006 3:59 AM By Jim Tierney

Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.

Financial Reports: Golfsmith, RedEnvelope  Nov 02, 2006 3:04 AM By MCM staff

Cataloger/retailer Golfsmith keeps fiscal matters neatly on the fairway for the third quarter, while gifts merchant RedEnvelope received a top-line gift of its own

Waking the dormant  Nov 01, 2006 10:30 PM By Tim Parry

Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers

New life for Lillian  Nov 01, 2006 10:30 PM By Jim Tierney

In the vast ninth-floor conference room at the White Plains, NY, headquarters of Lillian Vernon Corp., president/CEO Michael Muoio is on the edge of his

Fair Indigo catalog hits the mail  Nov 01, 2006 10:30 PM By Mark Del Franco

Four former Lands’ End executives have joined forces to create Fair Indigo, a multichannel apparel company with a socially conscious message. Calling






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