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Marketing ARCHIVE

Top 10 E-commerce Tests for the Holiday Season  Nov 06, 2006 8:22 PM By MCM staff

In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.

October Sales Roundup  Nov 03, 2006 7:36 PM By MCM staff

If fall sales can predict holiday results, then four of the five publicly traded companies tracked by MULTICHANNEL MERCHANT are in store for a profitable Christmas.

Financial Reports: Schein, Cabela’s  Nov 03, 2006 7:27 PM By MCM staff

Medical, dental, and veterinary supplier Henry Schein enjoyed double-digit growth during the third quarter, but income at cataloger/retailer Cabela’s slid despite record revenue.

R.R. Donnelley to Buy Banta for $1.3 Billion  Nov 02, 2006 3:59 AM By Jim Tierney

Chicago-based R.R. Donnelley & Sons, the largest printer in North America, agreed on Oct. 31 to buy Menasha, WI-based printer Banta Corp. for $1.3 billion in cash.

Financial Reports: Golfsmith, RedEnvelope  Nov 02, 2006 3:04 AM By MCM staff

Cataloger/retailer Golfsmith keeps fiscal matters neatly on the fairway for the third quarter, while gifts merchant RedEnvelope received a top-line gift of its own

Some question May 6 postal increase date  Nov 01, 2006 10:30 PM By Mark Del Franco

Postmaster General Jack Potter said on Sept. 20 that he expects the new postal rates to take effect on May 6, 2007. But some observers say that, given

Juggling Web AND Phone Contacts  Nov 01, 2006 10:30 PM By Curt Barry

The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis

Mavens of merchandise  Nov 01, 2006 10:30 PM By MCM staff

The real guts and glory of a multichannel commerce business lies in its merchandising mix. Whether a company sells computer software or industrial hardware,

LAKE CHAMPLAIN CHOCOLATES MOVING TO GREENER PASTURES  Nov 01, 2006 10:30 PM By Mark Del Franco

Lake Champlain Chocolates was scheduled in October to move its packaging, warehousing, and shipping divisions into a building down the street from its

Waking the dormant  Nov 01, 2006 10:30 PM By Tim Parry

Looking to grow your active-buyer file? Consider focusing less on prospecting and more on reactivating dormant customers. Targeting inactive customers






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