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MULTICHANNEL MERCHANT » MARKETING
MarketingSep 21, 2006 12:34 AM By Mark Del Franco
Mount Horeb Mustard Museum doesn’t have the resources of a Lands’ End or a J.C. Penney. But what the purveyor of
MarketingSep 20, 2006 12:51 AM By Jim Tierney
When White Plains, NY-based Lillian Vernon Corp. launched Celebrations in October 2004, it envisioned the business as similar to Tupperware–a consultant-themed, party-type venture. But due to
MarketingSep 19, 2006 5:10 PM By Jim Tierney
Computer reseller CDW Corp. has agreed to acquire Berbee Information Networks Corp., one of the country
MarketingSep 18, 2006 7:45 PM By MCM staff
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.
MarketingSep 18, 2006 7:40 PM By Jim Coogan
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
MarketingSep 18, 2006 7:32 PM By Michelle Farabaugh
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
MarketingSep 18, 2006 7:22 PM By Leon Henry
Some thoughts and reflections on insert marketing
MarketingSep 14, 2006 12:36 AM By Kelly Hlavinka
As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
MarketingSep 14, 2006 12:22 AM By MCM staff
After divesting most of its European businesses earlier this year, Greenwich, CT-based multichannel marketer Blyth, the parent company of gifts cataloger Miles Kimball, is restructuring into direct selling and multichannel businesses.
MarketingSep 14, 2006 12:10 AM By Heather Retzlaff