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Marketing ARCHIVE

Follow the service leader  Nov 01, 2005 10:30 PM By Liz Kislik

Customers should never have to work to get service. They shouldn’t be obligated to know their customer numbers or item numbers before they can enjoy the

Best Bets for online acquisition and retention  Nov 01, 2005 10:30 PM By Polly Bickel Wong

In the world of online marketing, it’s easy to lose focus on the core objective when you’re haggling with search engines, chasing down affiliates, and

MERCHANDISING  Nov 01, 2005 10:30 PM By Heather Retzlaff

The world is a merchant’s oyster, according to respondents of Multichannel Merchant’s 2005 Benchmark Report on Merchandising. Sixty-nine percent of respondents

Seeing signs of Santa  Nov 01, 2005 10:30 PM By Sherry Chiger

In August consumers who aren’t beginning to stock up on school supplies are buying replacement flip-flops for the ones they lost at the beach and grill

Hanover Subsidiary Did Not Deceive: Appeals Court  Oct 20, 2005 5:10 AM By Ken Magill

Hanover Direct subsidiary Brawn of California did not engage in a deceptive business practice by charging customers a $1.48

Live from DMA05: Manage That Merchandise  Oct 19, 2005 11:03 PM By Melissa Dowling

Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.

A Smart Search for the Perfect Scare  Oct 19, 2005 8:55 PM By Brian Quinton

It

DMA Mandates E-mail Authentication  Oct 19, 2005 3:07 AM By MCM staff

The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.

Toy Story  Oct 01, 2005 9:30 PM By Mark Del Franco

The past few years have been anything but fun and games for New York-based cataloger/retailer FAO Schwarz. The purveyor of upscale toys survived two bankruptcies

LOYAL SUBJECTS  Oct 01, 2005 9:30 PM By Shari Altman

Periodically I get calls from prospective clients stating that they want to start a loyalty program or club. When I start probing to understand what they






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