Marketing ARCHIVE

Christmas in May  May 01, 2005 9:30 PM By KATHY REVELLO

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking

HP opens door to Hispanic market  May 01, 2005 9:30 PM By John Fischer

According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected

A Page from [ or to ] Your Website  May 01, 2005 9:30 PM By Herschell Gordon Lewis

The cover of a print catalog says: 2004/2005 / Columbia, Snake and Willamette River Cruises / Aboard Authentic SternWheeler / Along The Lewis& Clark Route.

Getting physical  May 01, 2005 9:30 PM By John Fischer

Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar

A Tale of Two Databases: Marketing and Operational  Apr 25, 2005 7:41 PM By MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.

Avoiding the Most-Common Mistakes Marketers Make After Acquiring an E-mail Address  Apr 18, 2005 10:27 PM By MCM staff

Building your permission-based e-mail database begins with creating a strategy for e-mail address collection and, ultimately, your corresponding value-based e-mail communications program, says Deirdre Namur, vice president of creative services at e-mail solutions provider Bigfoot Interactive. As such, she advises paying particular attention to collecting important demographic and product-interest fields that will help you build relevant e-mail communications.

Live from DMA World Seattle: “Change Is Your Friend”  Apr 11, 2005 7:20 PM By Sherry Chiger

It

Critics’ Choice  Apr 01, 2005 10:30 PM By MCM staff

This year’s Order Management Software Review includes grades and ranks for each major software function from the vendors’ own perspective, giving you

Now You See It  Apr 01, 2005 10:30 PM By MCM staff

IF YOU LOOK HARD ENOUGH, you just may catch a glimpse of the next big thing in technology. computing, as it is widely called, is a market that’s slated

Cable Access  Apr 01, 2005 10:30 PM By Mark Del Franco

Will The Garnet Hill Hour be sandwiched between Rug Gallery and Gold Wardrobing on cable-TV shopping network HSN’s prime-time schedule? Perhaps, once






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