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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 11, 2006 9:40 PM By Heather Retzlaff
After years of selling its footwear and apparel to retailers and in its own stores and Website, Timberland is launching a print catalog.
MarketingOct 11, 2006 8:47 PM By Tim Parry
Looking to buy someone a cow this holiday season? How about a camel? These are just two of the gifts that can be bought through Boston-based international relief organization Oxfam America’s online catalog
MarketingOct 11, 2006 8:26 PM By Claude Johnson
To acquire and retain customers, savvy retailers cannot simply say, “We have a nice product” or “We have lovely salespeople” or “We
MarketingOct 11, 2006 7:48 PM By MCM staff
Black Friday is just weeks away, which means surveys and predictions concerning holiday sales are as abundant as fallen leaves in Vermont.
MarketingOct 11, 2006 2:55 AM By Jim Tierney
In Hispanic culture, the quinceanera
MarketingOct 10, 2006 4:39 AM By MCM staff
Home furnishings cataloger/retailer Storehouse is to close all 77 of its stores and its direct business following a court-ordered bankruptcy liquidation sale.
MarketingOct 09, 2006 5:23 PM By Marc Fanelli
MarketingOct 09, 2006 5:19 PM By MCM staff
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
MarketingOct 06, 2006 3:07 AM By Mark Del Franco
Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.
MarketingOct 05, 2006 10:42 PM By MCM staff
Gary Comer, who founded apparel and home goods catalog giant Lands’ End, died in Chicago on Oct. 4.
Posted 3 days ago
by Zeke Hamdani
Posted 5 days ago