Marketing ARCHIVE

E-Commerce IT Set to Grow  Apr 01, 2004 10:30 PM By Barbara Arnn

Online retail still packs a punch in fact, it continues to expand and to require more IT spending. A recent Forrester Research report, 2004 Outlook For

Multichannel Prospecting for B-to-B  Apr 01, 2004 10:30 PM By Mark Del Franco

For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100

A Good Year, Quarter for Sharper Image  Mar 25, 2004 10:30 PM By MCM staff

San Francisco-based gifts and gadgets marketer Sharper Image Corp. (NasdaqNM:SHRP – news) reported hikes in sales and earnings for the fourth quarter

Lists and Prospecting: Help with E-Mail List Hygiene  Mar 01, 2004 10:30 PM By Paul Miller

Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.

Another Roadside Attraction  Mar 01, 2004 10:30 PM By MCM staff

Once upon a time, in the early sixties of the last century, a young fighter pilot named Sam Cutting III came home to Vermont from the U.S. Air Force and

IT Challenge: BuyIt, Build It, or Have It Built?  Mar 01, 2004 10:30 PM By MCM staff

Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking

Live from Net.marketing: Uncovering Hidden Data  Feb 25, 2004 10:30 PM By Sherry Chiger

New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring

The CRM Balancing Act  Feb 01, 2004 10:30 PM By Dan Wells

If only there were a simple answer to the question How many times should I mail my customers and prospects? But because marketers have so many influences

Catalog CRM: On the Road to a Return on Investment  Feb 01, 2004 10:30 PM By Debra Ellis

Customer relationship management (CRM) solutions promise integrated systems, loyal customers, and unforeseen profits. Unfortunately, something is missing

Opening Up the Can-Spam Act  Feb 01, 2004 10:30 PM By Paul Miller

It’s been a month since the Can-Spam Act (S. 877) became law. What effect does it have on catalogers that use e-mail marketing? On the plus side, the






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