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MULTICHANNEL MERCHANT » MARKETING
MarketingOct 01, 2006 9:30 PM By Sherry Chiger
As the size of the average American home has been creeping upward over the years, so has the size of the 12-month active universe for the home catalogs
MarketingOct 01, 2006 9:30 PM By MCM staff
What marketing medium is smaller and more portable than a catalog yet nearly as sophisticated as a PC? A browser-equipped cell phone. As Americans have
MarketingOct 01, 2006 9:30 PM By Ernie Schell
As a major component of the multichannel world, retail operations are a prime candidate for integration with the direct (contact center and e-commerce)
MarketingSep 27, 2006 8:32 PM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.
MarketingSep 27, 2006 8:28 PM By Mark Del Franco
Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.
MarketingSep 27, 2006 3:31 AM By MCM staff
Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO
MarketingSep 26, 2006 5:23 AM By Mark Del Franco
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,
MarketingSep 25, 2006 6:53 PM By Jim Coogan
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
MarketingSep 25, 2006 6:42 PM By Caryn L. Gray
How consumer prospect databases require us to change how we think about and execute
o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.
MarketingSep 25, 2006 6:38 PM By Tim Parry
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.
by Curt Barry
Posted 1 day ago
by Susan Wall
Posted 1 day ago