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MULTICHANNEL MERCHANT » MARKETING
MarketingFeb 13, 2006 9:22 PM By Jim Coogan
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops
MarketingFeb 13, 2006 9:08 PM By Tim Parry
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
MarketingFeb 13, 2006 8:39 PM By Stephen R. Lett
A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.
MarketingFeb 09, 2006 2:30 AM By Ken Magill
After an initial outcry over AOL
MarketingFeb 06, 2006 11:16 PM By Ken Magill
MarketingFeb 01, 2006 10:30 PM By Barbara Arnn
It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with
MarketingFeb 01, 2006 10:30 PM By Brian Santo
As any author with a book plugged by Oprah can tell you, word of mouth (WOM) can be a wonderful thing. Not only does it cost virtually nothing, but it
MarketingFeb 01, 2006 10:30 PM By Jim Okamura
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
MarketingFeb 01, 2006 10:30 PM By Andrea Syverson
Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.
MarketingFeb 01, 2006 10:30 PM By Mark Del Franco
For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according