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Marketing ARCHIVE

Inbox Providers Push the E-mail List-Hygiene Issue  May 04, 2006 3:34 AM By Ken Magill

Though e-mail

Thinking Outside of the “Book”  May 02, 2006 10:07 PM By Dave Smith

As integration of multiple channels has become the norm rather than the exception, prospecting for customers has become more challenging. Today

THE MONEY TREE  May 01, 2006 9:30 PM By MCM staff

Growing a successful multichannel business, no matter what your background or market niche, is a daunting task. For starters, you’ve got to concern yourself

Get with the Loyalty Program  May 01, 2006 9:30 PM By Ken Burke

Creating a loyalty program that works is more critical now than ever. Case in point: The number of shoppers who defined themselves as longtime loyal customers

Seven strategies for Breaking Down Silos  May 01, 2006 9:30 PM By Jack Schmid

Multichannel success is all about breaking down barriers between channels and building cooperation. Every company that strives for multichannel success

The Ones to Watch  May 01, 2006 9:30 PM By MCM staff

Every industry has its rising stars, and the multichannel marketplace is no exception. Given the complexities of operating in more than one channel, the

Beyond the basic model  May 01, 2006 9:30 PM By Tim Parry

Modeling has come a long way beyond the good old recency/frequency/monetary value (RFM). Thanks in no small part to the rise of cooperative databases,

Walking the forecasting TIGHTROPE  May 01, 2006 9:30 PM By Barbara Arnn

Forecasting inventory for seasonal demand takes philosopher George Santayana’s dictum Those who cannot remember the past are condemned to repeat it and

SENSORY MERCHANDISING  May 01, 2006 9:30 PM By Andrea Syverson

I was reading the latest J. Peterman catalog and came across this copy: Have you been feeling pokey recently? Not getting your Minimum Daily Requirement

Battle of the brands  May 01, 2006 9:30 PM By Mark Poirier

In 1971, 45 New York advertising agencies told Frank Perdue that he couldn’t brand a chicken. Chickens are commodities, they told him. Consumers don’t






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