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MULTICHANNEL MERCHANT » MARKETING
Selecting a suitable location and property for your distribution center or headquarters isn’t simply a matter of driving around a few neighborhoods and
In the previous column, we discussed best practices for finding and hiring the right employees, focusing on job applications and the interviewing process.
As a multichannel merchant, you have to deal with fraud on many levels, from orders placed with stolen credit cards to employee pilferage in the warehouse.
Multichannel marketers gained a wealth of insights and practical techniques at yesterday
Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system
It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive
Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective
Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,
Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep
Action Bag and Display Co. has created a beautiful niche for itself. The Wood Dale, IL-based cataloger, which sells bags, boxes, and the like to beauty