MULTICHANNEL MERCHANT » MARKETING
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality
Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that
In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care
As multichannel retailing matures, it’s time to jettison early Web apps and replace them with brand-new e-commerce technology platforms. A report from
IT’S HARD TO BELIEVE that only a few years ago, selling products online was rare for most retailers and a downright impossibility for some. Today, you’d
The promise of customer relationship management is great collecting real-time information that allows you to provide the right product, price, and service
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.