MULTICHANNEL MERCHANT » MARKETING
MarketingOct 09, 2006 5:19 PM By MCM staff
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
MarketingOct 06, 2006 3:07 AM By Mark Del Franco
Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.
MarketingOct 05, 2006 10:42 PM By MCM staff
Gary Comer, who founded apparel and home goods catalog giant Lands’ End, died in Chicago on Oct. 4.
MarketingOct 05, 2006 3:00 AM By Tim Parry
Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.
MarketingOct 05, 2006 2:32 AM By Heather Retzlaff
Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association Shop.org and comparison shopping Website Shopzilla,
MarketingOct 04, 2006 2:55 AM By Tim Parry
Lisa Hammond is celebrating the 10th anniversary of her Femail Creations catalog–by launching a home-party business.
MarketingOct 04, 2006 2:47 AM By MCM staff
Starting in July and continuing through January is the
MarketingOct 03, 2006 12:54 AM By Mark Del Franco
Though legislators and mailers worked past midnight on Saturday night–the session adjourned at 12:25 a.m.– an agreement was not reached on a conference bill that resolved the differences between the Senate (S. 662) and House (H.R. 22) postal reform bills.
MarketingOct 03, 2006 12:12 AM By Brian Quinton
(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.
MarketingOct 02, 2006 9:04 PM By MCM staff
Specialty home furnishings cataloger/retailer Storehouse announced last week it is looking for a new strategic partner after its parent company, Rowe Cos., filed for bankruptcy.