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Marketing ARCHIVE

It’s raining discounts  Jul 01, 2005 9:30 PM By Sherry Chiger

In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.

The pitch for sales software  Jul 01, 2005 9:30 PM By Jeff Morris

If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?

Lights, Camera, Campaign!  Jul 01, 2005 9:30 PM By MCM staff

Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making

Integration: The Multichannel Marketer’s Byword  Jun 28, 2005 8:59 AM By Sherry Chiger

“No man is an island,” as the saying goes–and for marketing professionals it goes double. Such was the underlying theme of Monday’s Multichannel Marketing Day event, sponsored by MULTICHANNEL MERCHANT, sister publication “Direct,” and marketing services provider Experian.

Knife mailer a hit with TV channel  Jun 26, 2005 9:30 PM By John Fischer

Sevierville, TN-based cataloger Smoky Mountain Knife Works three years ago began selling its wares on satellite television programming provider the Dish

Sales up but what about profits?  Jun 26, 2005 9:30 PM By Mark Del Franco

Of the 11 publicly traded business-to-business and computer merchants tracked by Multichannel Merchant, all but one, PC Connection, could boast of a boost

Team Cheer fired up with sales force  Jun 26, 2005 9:30 PM By Margery Weinstein

Geneseo, NY-based cheerleading and dance team supplies cataloger Team Cheer has reason to cheer itself: In just eight months, the company’s new sales

E-mail Open Rates Down, Conversion Rates Up  Jun 24, 2005 6:21 PM By MCM staff

E-mail open rates are down, but conversion rates are up: Those are the first-quarter trends reported by New York-based marketing services provider DoubleClick.

Hotmail Implements E-mail Authentication  Jun 22, 2005 11:31 PM By Heather Retzlaff

According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.

CDW Launches Magazine for Small Businesses  Jun 15, 2005 4:25 AM By MCM staff

Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Vernon, Hills, IL-based computer reseller CDW Corp. is the latest to break into publishing,






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