Marketing ARCHIVE

Pay as You Go  Dec 01, 2002 10:30 PM By Ernie Schell

OrderMotion from Transaction Smartware Inc. is a fully functional order management system with essential inventory management and fulfillment capabilities.

Eye on b-to-B: Prospecting, Not Spamming  Dec 01, 2002 10:30 PM By MCM staff

Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything

Multiple Views of Multichannel Promos  Dec 01, 2002 10:30 PM By MCM staff

Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger

No Network Nirvana  Nov 01, 2002 10:30 PM By Barbara Arnn

Venture capital has gone underground, revolutionary new technological developments are unlikely in the near future, and the compelling issues for businesses

Supply + Demand  Nov 01, 2002 10:30 PM By Rama Ramaswami

The newfound glamour of supply chain management extends to retail technology as well. In a recent benchmark study titled Global CIO Outlook for Retail

Easy Rider  Nov 01, 2002 10:30 PM By Jeff Morris

Consider the Never, perhaps, has a single letter had such dramatic ups and downs in popularity and reputation. Not long ago, this fifth letter of the

T. Shipley, Reliable HomeOffice Catalogs Sold to Flax  Nov 01, 2002 10:30 PM By Paul Miller

Here today, gone tomorrow: On Sept. 17, just 13 months after buying the T. Shipley and Reliable HomeOffice catalogs, B2B Brand Group sold them to San

Teva sold to Deckers Outdoors  Oct 11, 2002 9:30 PM By MCM staff

Footwear manufacturer/marketer Teva has agreed to be bought by footwear marketer Deckers Outdoor. The cash and stock transaction, valued at approximately

Sears launches jewelry catalog  Oct 03, 2002 9:30 PM By Paul Miller

Just three months after acquiring catalog powerhouse Lands

Independent, Bundled, or Coupled?  Oct 01, 2002 9:30 PM By Ernie Schell

With e-commerce playing such a vital role in catalogers’ marketing mix, the methods used to manage Websites are now critical business issues. No strategic






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