MULTICHANNEL MERCHANT » MARKETING
MarketingSep 10, 2006 8:16 PM By MCM staff
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.
MarketingSep 10, 2006 8:11 PM By Lynn Anne Badurina
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from
MarketingSep 10, 2006 8:04 PM By Jim Coogan
Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.
MarketingSep 08, 2006 6:19 PM By MCM staff
Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter
MarketingSep 07, 2006 2:54 AM By Jim Tierney
San Francisco-based private equity firm Golden Gate Capital Corp. has made no secret about its intention of building a billion-dollar family of apparel companies. On Sept. 6 it appeared to have reached its goal.
MarketingSep 07, 2006 1:55 AM By Tim Parry
New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.
MarketingSep 07, 2006 1:27 AM By MCM staff
Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.
MarketingSep 06, 2006 10:54 PM By MCM staff
August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company
MarketingSep 05, 2006 8:52 PM By Josh Perlstein
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we
MarketingSep 05, 2006 8:39 PM By Suaad Sait
By focusing on titles, marketers have been targeting the wrong people: Role or function is the best indicator of response, and title is not the best indicator of function.
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