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Marketing ARCHIVE

Consider the source  May 15, 2005 9:30 PM By Mark Del Franco

When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include

The New Realities of Multichannel  May 15, 2005 9:30 PM By MCM staff

By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations

Survey says: research works  May 15, 2005 9:30 PM By Margery Weinstein

Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective

May 15, 2005  May 15, 2005 9:30 AM By MCM staff

 

HP opens door to Hispanic market  May 01, 2005 9:30 PM By John Fischer

According to the U.S. Small Business Administration, the number of small and midsize Hispanic-owned U.S. businesses is now at about 2 million and expected

PUMP UP the VALUE  May 01, 2005 9:30 PM By MCM staff

The days of multichannel marketing as an independent business discipline, dominated by just a few tech-savvy marketers, are over. Successful direct marketers

Christmas in May  May 01, 2005 9:30 PM By KATHY REVELLO

It’s never to soon to start thinking about the all-important holiday season. Before the gift-buying frenzy typically gets under way, customers are stocking

Getting physical  May 01, 2005 9:30 PM By John Fischer

Successful catalogers know what makes a print layout work, and many have also mastered the layout or navigation of a Website. But laying out a brick-and-mortar

A Page from [ or to ] Your Website  May 01, 2005 9:30 PM By Herschell Gordon Lewis

The cover of a print catalog says: 2004/2005 / Columbia, Snake and Willamette River Cruises / Aboard Authentic SternWheeler / Along The Lewis& Clark Route.

A Tale of Two Databases: Marketing and Operational  Apr 25, 2005 7:41 PM By MCM staff

In keeping with the move toward multichannel marketing, many catalogers are converting their house files into customer marketing databases, says Arthur Middleton Hughes, vice president/solutions architect for Richardson, TX-based database marketing firm KnowledgeBase Marketing. Some are using advanced techniques to increase customer response, retention, and cross-sells. In return they are seeing increased rates of retention and increased order sizes.






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