Marketing ARCHIVE

Financial reports: Sport Supply Group, Mobility Electronics  Aug 02, 2002 9:30 PM By MCM staff

Sport Supply Group posts operating income Sporting goods equipment supplier Sport Supply Group (OTCBB: SSPY) suffered a 4% decline in second-quarter net

riff  Aug 01, 2002 9:30 PM By MCM staff

A CAPELLA CRM is the area of the most buzz I get. Jeff Roster, analyst, Gartner Cyber terror is the biggest threat we have. Joe Lewis, president, Cole

Five Aces  Aug 01, 2002 9:30 PM By Curt Barry

Business is no game, and it’s too important an activity to leave the results to chance. An ace in the hole is hardly cheating; instead, it’s a reserve

Fast Forward  Aug 01, 2002 9:30 PM By Rama Ramaswami

We won’t be talking about e-business next year, declares Gartner analyst Jeff Roster. Huh? We knew dot-coms were dying, but have they gone forever? Take

Live from MeritDirect Co-op: A few surprises in b-to-b mail plans  Jul 12, 2002 9:30 PM By Kris Oser

(Direct Newsline) Business-to-business catalogers are mailing more to their house files and prospecting much less this year than they did last year, according

Sorting Your E-mail System Options  Jul 01, 2002 9:30 PM By David M. Peterson

In its March 2002 newsletter, research firm GartnerGroup noted that for 10 years, e-mail has led all other applications on the Internet. Forrester Research

B2B Brand Group Shakeup  Jul 01, 2002 9:30 PM By Paul Miller

B2B Brand Group, the parent company of the T. Shipley, Reliable HomeOffice, and Awards.com catalogs, is regrouping. On May 16, the Altamont Springs, FL-based

The Dish on Databases  Jul 01, 2002 9:30 PM By MCM staff

When the topic is database marketing, plenty of other subjects enter into the discussion. At least that was the case in April, when Catalog Age sat down

Call Center Technology: What’s New?  Jul 01, 2002 9:30 PM By MCM staff

A few years ago, catalogers were investing fast and furiously in new systems. Now they’re focused on leveraging the investments they’ve already made.

talking heads  Jun 01, 2002 9:30 PM By MCM staff

PAULA QUENEMOE, Executive Vice President, Jagged Edge Mountain Gear, Moab, UT We got into trouble, and our viability came into question. It was at that






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