Marketing ARCHIVE

The Buzz in Call Center Tech  Jun 01, 2004 9:30 PM By Margery Weinstein

Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the

Campaign Management Reform  Jun 01, 2004 9:30 PM By Mark Del Franco

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.

The Case for Content Management  Jun 01, 2004 9:30 PM By MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has

Live from DMD New York: Don’t Blame the Spam Filter  May 27, 2004 2:35 AM By Sherry Chiger

Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.

LIVE FROM THE ANNUAL CATALOG CONFERENCE: Forum Panelists Analyze Future of Multichannel Marketing  May 04, 2004 9:30 PM By Margery Weinstein

The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto

the Case for an INTEGR TED DATAB SE  May 01, 2004 9:30 PM By Dan Wells

If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

A Farewell to Circ Cuts  May 01, 2004 9:30 PM By Sherry Chiger

After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what

The Art of Reading Data Cards  May 01, 2004 9:30 PM By Mark Del Franco

Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information

Highlights from an in-depth study of Contact Centers in catalog, retail, and e-commerce operations  May 01, 2004 9:30 PM By Rama Ramaswami

Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to

Who’s Who Among the B-to-B Co-op Databases  May 01, 2004 9:30 PM By MCM staff

In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March






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