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Marketing ARCHIVE

The Ella Starr catalog is born  Oct 01, 2006 9:30 PM By Tim Parry

New York-based apparel manufacturer Mink Marketing has launched Ella Starr, its first catalog and e-commerce site, targeting African-American and Hispanic

Big on promos, low on volume  Oct 01, 2006 9:30 PM By Sherry Chiger

Forget the lazy days of summer. Consumer catalogers in July were hard at work trying to entice shoppers by ramping up their promotions, judging by the

Computing 2Q profits  Oct 01, 2006 9:30 PM By Jim Tierney

It was another profitable quarter for the business-to-business and computer marketers tracked for Multichannel Merchant by Wellesley, MA-based investment

Only Natural Pet Store revamps e-newsletter  Oct 01, 2006 9:30 PM By Heather Retzlaff

It’s the Year of the Dog in the Chinese calendar, and Boulder, CO-based Only Natural Pet Store, which sells a number of products for dogs, decided this

Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 27, 2006 8:32 PM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.

Lake Champlain Chocolates Moving to Greener Pastures  Sep 27, 2006 8:28 PM By Mark Del Franco

Lake Champlain Chocolates in October is moving its packaging, warehousing, and shipping divisions into a building down the street from its Burlington, VT, headquarters. Not only is the new 47,000 sq. ft.- location more than double the size of its old distribution center, it’s also a whole lot greener.

Thalheimer Out as Sharper Image CEO  Sep 27, 2006 3:31 AM By MCM staff

Following 18 months of shrinking sales and profits, Sharper Image Corp. founder Richard Thalheimer, the merchandising visionary who made high-end gadgetry accessible to the masses, was replaced as chairman/CEO

Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform  Sep 26, 2006 5:23 AM By Mark Del Franco

As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,

Making Catalog Requests Your Most Profitable Prospecting Method  Sep 25, 2006 6:53 PM By Jim Coogan

Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.

Custom Prospect Database Solutions: Business Process Changes  Sep 25, 2006 6:42 PM By Caryn L. Gray

How consumer prospect databases require us to change how we think about and execute

o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.






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