MULTICHANNEL MERCHANT » MARKETING
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
The Internet may someday supplant the need for a print catalog, but that day is a long way off, according to Tim Ford, president of Chicago-based auto
If you’re like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But
After months of year-over-year declines in the number of catalogs received, mailers may well have cut all the circulation they can. At least that’s what
Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information
Business conditions have changed considerably in the two years since we conducted our last study of contact centers, but the latter have been slow to
In our December 2003 issue, we listed service providers offering consumer cooperative databases (Who’s Who Among Consumer Co-op Databases). With the March