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Marketing ARCHIVE

Live from Shop.org: Creating Multichannel, Not Multiple Channel, Retailers  Oct 08, 2004 1:02 AM By Heather Retzlaff

Anaheim, CA–According to Monica Luechtefeld, executive vice president of Office Depot, catalogers and retailers both need to be multichannel, not multiple channel.

Connect the dots  Oct 01, 2004 9:30 PM By Rama Ramaswami

In the world of logistics IT, what a difference two years haven’t made! This year’s respondents to O+F’s benchmark survey of information technology voice

Salary Survey  Sep 01, 2004 9:30 PM By MCM staff

Catalog Marketing manager, business-to-business Equivalent to a product manager in a consumer packaged goods environment, the marketing manager for a

A Day in the Life of a Catalog Merchant  Aug 15, 2004 9:30 PM By Paul Miller

We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source

Live from eTail 2004: Breaking Down Multichannel Silos  Aug 04, 2004 5:41 PM By Paul Miller

Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.

American Hotel’s Funereal Spin Off  Aug 01, 2004 9:30 PM By Paul Miller

Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality

The Business of B-to-B Subscriber Files  Jul 01, 2004 9:30 PM By Mark Del Franco

Many catalogers dismiss subscription lists as a profitable way to reach prospects. But for catalogers, particularly business-to-business mailers, that

DC CONFIDENTIAL  Jul 01, 2004 9:30 PM By JIM ISAACS

In the spring of 2003, after enjoying five years of double-digit growth, Benchmark Brands Inc., a Norcross, GA-based multichannel retailer of foot-care

The Case for Content Management  Jun 01, 2004 9:30 PM By MCM staff

Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has

Do Spammers Walk Among Us?  Jun 01, 2004 9:30 PM By Jerry Cerasale

You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers






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