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Marketing ARCHIVE

Avoiding Mistakes in a Multichannel Environment  Sep 05, 2006 8:21 PM By Frank Days

Think about how much of your business is dedicated to correcting errors. If a customer calls to order a baseball glove and the order arrives on time without any problems, how many of your employees

Office Depot Makes Eastern European Acquisition  Sep 01, 2006 10:05 PM By MCM staff

Delray Beach, FL-based office supplies merchant Office Depot (NYSE:ODP), announced on Aug. 31 that it has acquired Papirius, a business-to-business supplier of office products and services in Eastern Europe.

Restoration Hardware begets Brocade Home  Sep 01, 2006 9:30 PM By Heather Retzlaff

As part of an ongoing brand extension, Corte Madera, CA-based Restoration Hardware will launch Brocade Home this month with a 64-page catalog. Based in

Buyout for Aramark  Sep 01, 2006 9:30 PM By MCM staff

Aramark Corp., the food services and facilities management firm that also owns a $425 million-plus direct division, has agreed to a $6.3 billion buyout

Deals on upswing in second quarter  Sep 01, 2006 9:30 PM By Jim Tierney

It was a busy second quarter, with 19 deals completed, significantly more than the dozen finalized during the same period last year. Because the transactions

Refine with online data  Sep 01, 2006 9:30 PM By Tim Parry

As multichannel merchants generate more online sales, they receive more data to help them understand their customers better. Take Plano, TX-based general

TALES FROM THE FRONT  Sep 01, 2006 9:30 PM By MCM staff

Not fazed by power outage On July 24 a Multichannel Merchant staffer received the following e-mail from gifts, jewelry, and tabletop items cataloger/retailer

Footwear mailers step up on the list growth  Sep 01, 2006 9:30 PM By Sherry Chiger

Catalogs that specialize in footwear (as opposed to apparel merchants that include shoes as part of their merchandise mix) account for about 6% of all

Wanamaker’s, the Wish Book, and the Web  Sep 01, 2006 9:30 PM By Sherry Chiger

One of the rituals of my childhood was the annual Christmastime trip to the Wanamaker’s department store in Center City Philadelphia. My mom, my sister,

Best Manufacturing files for Chapter 11  Sep 01, 2006 9:30 PM By Jim Tierney

Jersey City, NJ-based Best Manufacturing Group, a uniform company founded in 1914, announced on Aug. 9 that it filed a voluntary petition under Chapter






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